Ryan Reynolds is one of Hollywood's best-loved actors.

He's probably best known for his role as Marvel superhero, Deadpool - in fact, he even directed the second Deadpool movie.

He's also well-known for something else.

Reynolds has one of the most beloved social media presences in the celebosphere. His Twitter is absolutely loaded with golden moments, often making fun of being a husband and a father.

Reynolds' wife is the stunning, Blake Lively.

She's had an impressive movie career, although many would argue that her most famous role is still that of the privileged socialite, Serena van der Woodsen, in teen soap, Gossip Girl.

The pair are undeniably, couple goals.

Aside from being two of the most attractive people on the planet, they also seem to have an excellent sense of humor when it comes to their relationship.

Which is often depicted on social media.

Reynolds often takes to Twitter and Instagram to poke fun at married life and fatherhood.

But there's one time of year in which Reynolds really shines.

Around the time of his wife's birthday, he often comes up with ingenious ways to share a sarcastic tribute to Lively - like this iconic poorly-cropped photo.

Though Lively gives as good as she gets.

On Reynolds' birthday, in response, she posted a tribute to the other famous Ryan - Ryan Gosling - cropping out her husband in the process.

Here's another classic birthday troll.

Nothing says "I love my wife," like being more focused on the celebrations of an aging country star than her own special day.

But, this year, Reynolds went the extra mile.

In his need to upstage his previous birthday tributes to Lively, he shared a collage that he'd clearly been working on all year.

Yep, that's right.

A whole selection of images of Lively looking not quite her polished best.

They include some classic Reynolds tropes.

For example, the ole crop-out - in which Reynolds posts what is technically a couple-selfie, but really barely includes his lovely wife.

The images tended to feature Lively looking unprepared for the camera.

And so generally show her with her eyes closed, mid-blink - and often feature some unappealingly blurry camerawork.

Fans noticed something hilarious.

In every picture featuring the pair, while Lively looks less than her best, Reynolds is always absolutely working the shot.

But fans also noticed something else.

It's true that these images of Lively are a little different to the uber-posed, made-up shots that we're used to seeing.

But, honestly?

Lively doesn't really look bad, per se, in any of the images. Sure, she looks a little unprepared and poorly posed, but she's still undeniably a ten out of ten. Did your plan kind of back-fire on you, Ry?

In this image, for example, she looks... fine?

As one commenter puts it, "There are no bad pictures of @blakelively." We kind of have to agree.

Many people have noticed the same thing.

As one Facebook commenter put it, "Blake can never look unflattering I think that was the whole point. They are a very cute couple ... Happy birthday Blake!"

Well, maybe apart from this one.

But only one of the ten being an actual bad photo is pretty good innings for Lively - although that's hardly surprising.

Although many have loved the post.

The fact that Lively can be so undeniably attractive and still manage to have a sense of humor about how she's depicted in public is a pretty refreshing viewpoint.

But the roles do reverse.

Last year, when Reynolds turned forty-three - you best believe the internet was looking out for one thing.

Blake Lively's birthday post, of course!

And after what Reynolds had done for her, the internet knew we were in for a good one.

And Lively didn't disappoint.

She shared this ... adorable (?) picture of the pair of them as Reynolds birthday hit. Even better? Her caption. "I picked a good one. Happy birthday @vancityreynolds."

Needless to say, everyone loved it.

And Blake's sister hit back with an even bigger roast.

And now the roasting is steadily moving on.

Posting to Instagram recently, Reynolds wished a happy birthday to his dog, and as usual it was a pretty absurd birthday message. Reynolds wrote:

Happy Birthday, Bax. I’d bake you a cake, but it would kill you. Not because you’re a dog. Everything I bake is poison. If I had to go to war, I’d just bring a toaster oven.

But Lively's comment got a lot of traction.

She responded to the post writing:

This is almost as sweet as the birthday post you did for me this year.

And so far 70,000 people have found Lively's throwback comment hysterical. Take that Ryan!