Have you ever heard of vanity sizing? It's the practice of companies marking larger sized clothing at smaller sizes, and it's happening basically everywhere you shop.
Brands do this to make their customers feel small. But vanity sizing causes a whole different kind of frustration.
In the US, measurements for numbered clothing sizes aren't standard, which means brands can say a size six is whatever they feel like a measurement size six should be. Because of this, it's impossible to know what size you actually are. You might be a six at American Eagle, but a ten at Free People.