After twenty years, Burger King has officially changed not only its logo, but the BK experience we all know and love.
Here's the full story...
Now, when it comes to branding, Burger King has always had it down to a T.
via: ShutterstockThe fast-food giant has never had the need to revamp its look, or it's iconic yellow and blue logo for that matter - and why is that?
Well, their branding has managed to do exactly what it says on the tin:
via: ShutterstockIt has become instantly recognizable by millions.
The golden sign is always a sight for sore eyes...
via: ShutterstockAnd, despite many vegans claiming otherwise, our stomachs can't help but crave one of their famous burgers at the very sight of it.
But this week, the fast-food giant has announced a very belated rebrand.
via: ShutterstockAfter twenty years of their undeniably successful logo, the company has evidently decided that it is time for a change.
And it isn't just the logo that's had a revamp...
via: ShutterstockThe entire Burger King branding has been spruced up, meaning the way we experience the restaurant is set to change forever.
Firstly, they revealed their packaging rebrand.
Can’t help but to love the new Burger King lettering on their products. Fun and retro. Quite fancy a Melty Juicy no… https://t.co/soyKnrM0Cr— Rae Arnott (@Rae Arnott)1610103543.0
And then, the staff uniforms were unveiled.
We’re serving more than just Whoppers. Huge shout out to fashion designer @_BryceBarnes who we collaborated with… https://t.co/MjPD9GmaP0— Jones Knowles Ritchie (@Jones Knowles Ritchie)1610055555.0
They also shared a photo of what you can expect the restaurants' exteriors to look like in the near future.
via: JKR GlobalA real blast from the past.
And as for the all-important logo?
@sportslogosnet It’s a classic!— Rick Heitmeyer (@Rick Heitmeyer)1610073488.0
@sportslogosnet The King has reclaimed its throne— local bIogger (@local bIogger)1610059081.0
@sportslogosnet Simple. Classic. The way to go. Also their Whopper Jr. Is the way to go— Russ (@Russ)1610060649.0
@RossOnRasslin Not gonna lie, that’s good design— Wes Rose (@Wes Rose)1610108290.0
@melissa_bellle @BurgerKing It definitely reverts back to their older style and logo!— Alexis Rogers (@Alexis Rogers)1610108852.0
I honestly hate how much I love that new Burger King logo It's like the F1 logo where it utilises negative space t… https://t.co/cYbAnvXEiz— Ky-namax | BLM (@Ky-namax | BLM)1610110549.0
Absolutely obsessed with the new Burger King rebrand. Their logo has gone back to, imo, the best iteration from the… https://t.co/5Eiv8y0SOW— rae (@rae)1610117717.0
I LOVE the new (old) @BurgerKing logo! 👍🏼👏🏼— Paul McSweeny (@Paul McSweeny)1610116107.0
It's undeniably an incredible piece of work.
via: ShutterstockOn their website, Jones Knowles Ritchie said of the logo: "For Burger King’s first global rebrand in more than two decades, we set out to make the brand feel less synthetic and artificial, and more real, crave-able and tasty."
via: Shutterstock"We were inspired by the brand’s original logo and how it has grown to have an iconic place in culture. The new logo pays homage to the brand’s heritage with a refined design that’s confident, simple, and fun."
Well, folks, here it is.
out with the old, in with a new classic #NewProfilePic https://t.co/y2eRT9qqO6— Burger King (@Burger King)1610040278.0
And, if you look a little closer...
The new Burger King logo is a B and a K and a burger AT THE SAME TIME https://t.co/2CtdQ1BJWm— Ross Tweddell (@Ross Tweddell)1610108220.0
Burger King, we take our hats off to you.
Momentary Design Escape: The Burger King Rebrand—Design Fit for a King? https://t.co/k3YxC44zJH https://t.co/9wf6HZleLB— Print magazine (@Print magazine)1610120704.0