Burger King Changes Its Name in Support of Pride Month

June has, for years now, been the month of Pride. People across the globe use this month to celebrate the impact that the LGBTQ community has had on the world.

People from all walks of life, who have faced prejudice at home and in their day-to-day lives, join in with the month-long celebration.

Pride month was initially created to commemorate the Stonewall riots, which saw members of New York’s gay community protest and fight for their rights. At that time, Americans were living under an anti-gay legal system. On the morning of June 28, 1969, police raided the Stonewall Inn, which catered for LGBTQ and other minority groups at the time.

The modern fight for LGBTQ rights in the US began with this riot. Within 6 months, 2 gay activist organizations were formed in New York and, within just a few years, gay rights organizations were founded across the US and the rest of the world.

And every year, we see huge parties and parades from all over the world.

But, this year, the celebrations have been a little different.

Because large crowds are still prohibited from gathering in most major countries across the world, the usual Pride parades and parties have been heavily impacted.

And, as a result, many have been thinking of other ways to celebrate and show their solidarity with the movement.

So huge rainbow flags were erected outside of the Rockafella Center, instead.

In London, the hashtag, #YouMeUsWe was launched in an attempt to get people united with the cause online.

Apple recently revealed their limited edition Pride-themed Apple Watch, which is emblazoned with the iconic Pride rainbow.

By changing its full brand name.

Now, while most companies simply incorporate the Pride colors into their logo, the fast-food giant went all out with their support of the movement this year.

Alongside a new Facebook cover photo, patterned with multi-colored mustaches and with the words “your way” written in Spanish over the top.

The company encouraged people to come in and order one of its products in order to “receive the crown of the #BurgerQueer Pride in very special packaging.”

“Burger Queer.” Now, this is a fast-food brand I can get on board with.

For the most part, the branding move has gone down a treat, and most people seem to be loving the decision.

But, sadly, not everyone is too impressed.

Of course, the brand shake-up is only temporary, but some have labeled the name change as “too far.”

Is the branding really too far? Or is it simply an outstanding show of support and solidarity with the Pride month? For more on the importance of Pride, keep scrolling to see a list of things straight people can do, but gay people can’t…