To show their solidarity and support with the LGBTQ+ community this Pride month, Burger King has changed its name... But not everyone is too happy with their decision.
Pride - It's the most fabulous time of the year.
via: GettyJune has, for years now, been the month of Pride. People across the globe use this month to celebrate the impact that the LGBTQ community has had on the world.
Pride is the month wherein people really celebrate being themselves.
via: GettyPeople from all walks of life, who have faced prejudice at home and in their day-to-day lives, join in with the month-long celebration.
Though Pride hasn't always been so positive...
via: GettyPride month was initially created to commemorate the Stonewall riots, which saw members of New York's gay community protest and fight for their rights. At that time, Americans were living under an anti-gay legal system. On the morning of June 28, 1969, police raided the Stonewall Inn, which catered for LGBTQ and other minority groups at the time.
This protest would eventually lead to gay liberation.
via: GettyThe modern fight for LGBTQ rights in the US began with this riot. Within 6 months, 2 gay activist organizations were formed in New York and, within just a few years, gay rights organizations were founded across the US and the rest of the world.
For the last fifty years, the full month of June has always been dedicated to celebrating this liberation...
via: GettyAnd every year, we see huge parties and parades from all over the world.
Today, the LGBTQ community is more liberated than ever before...But, this year, the celebrations have been a little different.
As a result of the ongoing coronavirus pandemic, many of the Pride celebrations have been canceled.
via: GettyBecause large crowds are still prohibited from gathering in most major countries across the world, the usual Pride parades and parties have been heavily impacted.
This year, people have had to celebrate behind closed doors...
via: GettyAnd, as a result, many have been thinking of other ways to celebrate and show their solidarity with the movement.
In New York, the infamous Pride parade was canceled...
via: GettySo huge rainbow flags were erected outside of the Rockafella Center, instead.
And other celebrations went digital.
Our physical Parade may be postponed, but you can bet that Pride in London will still be taking over the capital vi… https://t.co/YjL2dIuSba— Pride in London (@Pride in London)1593180023.0
And, of course, many brands used their imaginations to show their support.Apple recently revealed their limited edition Pride-themed Apple Watch, which is emblazoned with the iconic Pride rainbow.
But one company has taken things one step further...
via: GettyBy changing its full brand name.
Yep, Burger King Mexico has made headlines this week for its brand shake-up.
via: GettyNow, while most companies simply incorporate the Pride colors into their logo, the fast-food giant went all out with their support of the movement this year.
The name change was announced on the company's social media platforms...
via: FacebookAlongside a new Facebook cover photo, patterned with multi-colored mustaches and with the words "your way" written in Spanish over the top.
And, alongside their new branding...The company encouraged people to come in and order one of its products in order to "receive the crown of the #BurgerQueer Pride in very special packaging."
Here it is, folks."Burger Queer." Now, this is a fast-food brand I can get on board with.
Since revealing their quirky new name, people have been flooding Twitter to show their support...
Burger King Mexico is my new favorite restaurant https://t.co/tcL90KrDJW— ExtendoBeanClip (@ExtendoBeanClip)1593235481.0
Some have even called it the "best pride branding ever."
best pride branding ever? https://t.co/5VWPMvoe2P— Jackie Ess (@Jackie Ess)1593212056.0
Many people have slammed Burger King for their decision...
alright everyone. it’s gone too far. let’s wrap it up https://t.co/oXmEGmnw8R— jules rylan ✡︎ (@jules rylan ✡︎)1593233488.0