A CEO who was filmed harassing a boy wearing a prom dress last week has been fired for his cruel actions...

And people have been left feeling furious over the man's ignorance and hateful attitude.

​Now, the incident unfolded at a high school prom in Tennessee last week.

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Eighteen-year-old student Dalton Stevens attended the prom with his boyfriend, Jacob Geittmann, and he decided to wear a stunning red prom dress to prove that clothing is "genderless."

And we must say, he looked amazing.

But sadly, things turned ugly upon the couple's arrival at a hotel to take some photos.

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A middle-aged man - later identified as VisuWell CEO Sam Johnson - approached them and began harassing Stevens for wearing a dress.

Geittmann began filming the sour interaction, showing the CEO smirking as he insulted Dalton for his choice of attire.

"I chose want I want to wear so you can just f*** off," Stevens is heard saying...

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As Johnson just stands there, grinning.

Geittmann challenges the CEO by asking him, "You think he looks gross? You think he looks disgusting?"

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To which Johnson replies with, "Yeah," as he starts following Stevens; something that seems to anger the young man even more.

"I'm sorry, I'm gorgeous," Stevens is heard saying, which prompts Johnson to sarcastically say, "Are you?"

He then says to Dalton, "You look like an idiot."

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"Get the f*** away from me!" Stevens shouts back as bystanders are heard pleading with the CEO, trying to get him to step away and leave the teenager alone.

At one point, Johnson tries to bat the phone recording him out of Geittmann's hand, resulting in him almost hitting Stevens in the face.

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"No sir! I can f****** record you all I want, keep talking!" Steven's boyfriend says boldly.

In a video posted to TikTok afterward, Geitmann claimed Johnson started the confrontation by walking within an inch of Stevens and asking, "What are you wearing? You shouldn't be wearing that."

@jacobgeittmann2

pt. 1 storytime of my boyfriend being harassed on our prom night ##fypシ

♬ original sound - Jacob Geittmann

He claimed he tried to film from earlier, but Johnson smacked the phone out of his hand, before telling his boyfriend, "You look disgusting, you look ridiculous, you look like an idiot, men shouldn't be wearing it — all of this homophobic banter."

But later speaking to Newsweek, the CEO defended himself and said the allegations were "entirely false"...

LinkedIn

Claiming the confrontation "wasn't anything personal or involving a dress," but rather "about obnoxious, loud behavior by this group of teens."

"We had just sat down for dinner at this restaurant that we frequent, and I was returning from the restroom when I was presented with their loud cursing," he said, adding that he asked them to "tone down the vulgarities around the families and children who were present" — including his own.

"Making it about the dress was their idea and they edited out most of the exchange."

"I have no ill will towards anyone or their personal choices, so long as it does not harm me or my family," Johnson explained.

Nevertheless, as the video spread on social media, it soon caught the attention of the telemedicine company where Johnson served as Chief Executive.

"We unequivocally condemn the behavior exhibited by Sam Johnson in a recent video widely circulated on social media," it wrote in a statement on Twitter.

"After investigating the matter and speaking to individuals involved, the VisuWell Board of Directors has chosen to terminate Mr. Johnson from his position as CEO, effective immediately."

It went on:

"Visuwell's culture emphasizes respect, kindness, and compassion, especially for those from traditionally marginalized communities, and we maintain a zero-tolerance policy for intolerance of any kind. Mr. Johnson's actions contradicted the high standards we set for ourselves in promoting the health of those who use our platform. We share the concerns that so many have expressed on this matter and look forward to announcing concrete steps we are taking in support of the LGBTQ community in particular over the coming weeks."

It just truly goes to show how this kind of behavior will no longer be tolerated in today's society.

You can watch the confrontation unfold above.