People have been saying it for years. Barbie's one-size-fits-all body type needs to go.
...And now it has!
After three consecutive years of plummeting sales, the big change couldn't have come at a better time for Mattel.
Modern Girls
Curvy
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The new Curvy Barbie has a filled out figure, but she's still totally her fashionable, self. This version even has on-trend blue hair!via: Barbie.com
Finally Barbie looks like the awesomely fashionable women we see every day.via: Barbie.com
This maroon-haired Barbie looks like she's ready for summer in the city.via: Barbie.com
While Mattel has introduced new fashions, Barbie's trademark femininity hasn't gone to the wayside.via: Barbie.com
Just because this Curvy Barbie got a makeover from the neck down doesn't mean the company is suddenly discriminating against their blonde-haired, blue-eyed trademark.via: Barbie.com
The new body types also open up new opportunities for Mattel to make profits from the doll's clothing and accessories.via: Barbie.com
We've totally met this Barbie out in the real world somewhere, and that's the greatest thing about the Barbie change-up. We can actually relate to these dolls.Tall
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Tall girls, represent! While the original Barbie was 6 feet tall when her body type was applied to real life, this new version offers up more realistic proportions.via: Barbie.com
This Tall Barbie fears no shoe! Not even heels!via: Barbie.com
This red-haired beauty strays away from the blonde bombshell look of Barbie's past.via: Barbie.com
Now this is the kind of girl we want to be.via: Barbie.com
Bohemian looks like this one are a stark contrast to Barbie's prim-and-proper past. But it is sooo working for her.via: Barbie.com
Barbie's imperfection-free skin is now even adorned by cute quirks like moles.via: Barbie.com
That is some seriously edgy short hair for Barbie, and we're all about it.Petite
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Shorter girls got some love from Barbie, too! This version shows a lighter-than-normal skin tone, which is a far cry from the perfectly-tanned skin in the past.via: Barbie.com
Biracial girls will find that the new Barbies have more accurate skin colors.via: Barbie.com
Every girl goes through her bobbed haircut phase. Even Barbie.via: Barbie.com
Dark skin tones are striking on Barbie's new frame.via: Barbie.com
We're getting a series Gwen Stefani vibe here.via: Barbie.com
Funky hair and neutral makeup. This new Barbie really is a woman in 2016!via: Barbie.com
Even more alternative styles now have a place in Barbie's universe.Original
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The original body type will still be available on the market, but they've updated the look with new skin tones. We're getting a very Kim Kardashian vibe from this chic chick.via: Barbie.com
These new skin tones are just gorgeous. Now every little girl can find a Barbie that looks like her.via: Barbie.com
Asian girls will find that the new Barbie is a bit more realistic when compared to white-washed versions of years past.Original
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And the blonde-haired, blue-eyed original Barbie is still here after all these years!