An iconic cheese company has announced today that they will be officially changing their brand name, after an overwhelming call for change surrounding its racist connotations.
We are living in the era of change.
via: Getty ImagesThe Black Lives Matter movement is gaining traction like never before, with millions of people having protested racial injustice and equality over the last few months.
Racially-motivated police brutality has been happening for centuries now...
via: GettyBut the horrifying death of George Floyd sparked an outrage like never before.
But, remarkably, these protests have been working.
BLACK WOMEN MATTER. BLACK MEN MATTER. BLACK CHILDREN MATTER. BLACK FAMILIES MATTER. BLACK POSSIBILITIES MATTER.… https://t.co/y6dlDWKPN3— a gem (@a gem)1591104461.0
It has also taken over our streets...
Ahead of a planned protest this weekend, the road to the White House was painted with a giant "Black Lives Matter"… https://t.co/6M3H6ehuNs— David Luganda🇺🇬 (@David Luganda🇺🇬)1591398030.0
Companies, brands, and musical groups have been changing their names amid the movement, too.
via: GettyRemember when the Dixie Chicks announced that they would be dropping "Dixie" from their name as a result of the racist connotations surrounding the word?
And now, a cheese company has followed suit...
via: GettyAfter years of calls for a much-needed name change.
The infamous cheese company was recently catapulted into the spotlight...
via: GettyAfter a customer shared the issues surrounding their problematic brand name amid the Black Lives Matter protests.
@ungoliaant @JoshThomas87 1000% they need to change it ASAP— Hayley🌻🪃🖤💛❤️ (@Hayley🌻🪃🖤💛❤️)1592100355.0
But the reasons for the brand's name didn't actually start with racist intentions.
via: GettyThe company's name was actually kept in homage to its creator; a man from Philadelphia, Edward William Coon, who discovered a groundbreaking method to make cheese more flavourful while avoiding “rind rot", which often spoiled cheeses over time.
But a viral post sent the debate into a wild frenzy.
I honestly wasn’t expecting so many of my followers to defend a word that is widely considered hatespeech. I honest… https://t.co/O2t0RMTxsZ— Josh Thomas (@Josh Thomas)1592100016.0
The historical roots of the word are blatantly negative...
@Flinty_01 @KeiraSavage00 Despite it consistently being promoted at the supermarket, I have not bought that product… https://t.co/jdmDTzUKf3— ΑΛΙ Mac (@ΑΛΙ Mac)1595575645.0
Twitter user Josh Thomas asked: "Hey Australia - are we still chill with this?"Responses flooded in as the post went viral in a matter of days.
Some users agreed that it should be changed.
@JoshThomas87 A couple of indigenous women have tweeeted to say they do find the name offensive (I’ve retweeted the… https://t.co/Dv3Kv87HnX— Peter Ford (@Peter Ford)1592100776.0
And even people who migrated to the country were left speechless...
@mollyfleck @JoshThomas87 Same. I’m so bored listening to Aussies justify it despite knowing the connotations. It’s… https://t.co/97eBhzwayp— Andrew Smith (@Andrew Smith)1592107695.0
But others thought of it as a step too far...
@ScepticalAussie @JoshThomas87 Um, because 'Smith' hasn't been used a a derogatory word for hundreds of years. Just a thought.— Sarah Breen (@Sarah Breen)1592127544.0
However, Saputo, Coon Cheese's Canadian sister-company, has evidently been moved by the backlash...
via: TwitterBecause, today, they announced that they will finally be retiring their brand name.
Saputo has responded to the request to change the name, releasing a statement that will be changing things from now on.
@DakotasNox Never liked the look of Coon ... Nor tasted them #cooncheese— Tommy (@Tommy)1595591124.0
Saputo Jr acknowledged that some people are still connected to the historical roots to the name...
Welcome @SaputoInc Lino Saputo Jr. @GGCLC https://t.co/KbwFEfP7WX— Luciano D'Iorio (@Luciano D'Iorio)1496595438.0
But, evidently, these sentimental roots were not enough.
Seriously, about bloody time https://t.co/NbjJovj0fW— Lin Taylor ✨ (@Lin Taylor ✨)1595576357.0