Many of us are familiar with the term "influencer" - whether it's on Instagram, YouTube, or pretty much any platform wherein you can update your followers on your life, it seems like there's an increasing number of people making a living from posting on their social media pages.
It's a topic that creates endless debates over whether being a full-time influencer is just "easy money," or if it's a genuine career choice.
After one dad from Texas found out what an influencer was, he took it upon himself to try out the "profession" for himself.
The pictures are pretty hilarious, but there's also one thing that's a little odd about his account...
Rise of the "influencer."The term seems to be the biggest buzzword at the moment. One scroll on social media and you are bound to stumble across a so-called "social media influencer" - and it seems to be on the rise.
From YouTube to Instagram, what actaully is an "influencer"?The textbook definition is pretty vague, but, essentially, anyone with a substantial audience online and, therefore, holds some form of credibility, is an influencer.
It's a fairly new phenomenon...
Some of the brightest stars of the industry are making the big bucks.
But it goes beyond the odd sponsorship...Zoella (aka Zoe Sugg), Miranda Sings, and James Charles have gone on to write books, go on tour, and even have their own lifestyle/makeup ranges after running highly successful YouTube channels (we're talking tens of millions of fans between them). It's serious stuff.
Is it a good or a bad thing?Surely people should be able to make money through social media if they want to, after all, with our time spent on social media increasing, it sort of feels like a natural progression... right?
But, some influencers have faced criticism for being, well, a bad influence...
These influencers + celebrities who have state of the art trainers, top notch plastic surgeons and chefs need to st… https://t.co/mp5ceMsH63— destiney bleu (@destiney bleu)1526531355.0
If all it takes is a social media post or video, is it an "easy" job?
Can I just become a social media influencer? I feel like thats an easy job that requires no college.— M🐘 ⁷❄️ (@M🐘 ⁷❄️)1507253214.0
"Influencer is not a job, you just stand there and take a photo. They're just coat hangers 🙄" No, stop! They build… https://t.co/ZFj5tXbbXO— Susanne ❄🚗 (@Susanne ❄🚗)1534669372.0