When it comes to choosing the ideal pet, a dog is always the first that comes to mind.
The dog, or otherwise known as man's best friend, is the ultimate faithful companion, so when it comes to picking out the perfect pooch to take home, things can be quite difficult.
Well, it seems the team over at Coors Light are making the situation slightly easier for us. Keep scrolling for all the details.
It's safe to say that dogs are one of the world's most popular pets.
via: Getty ImagesThese lovable and loyal companions make the perfect household pets, and it also helps that they’re so damn cute.
But it is a sad reality that a lot of dogs are homeless.
via: Getty ImagesMany dogs are abandoned and are left to be stray all around the world.
There are too many dogs abandoned to live on the streets.
via: Getty ImagesIt is estimated that there are around seventy million stray dogs here in America currently.
What exactly happens to these strays?
via: Getty ImagesA lot of stray dogs are picked up by the local councils and are kept in shelters or pounds until they are rehomed.
But there is a devastating reality...
via: Getty ImagesMany of these dogs are euthanized (put to sleep) if they cannot get rehomed quickly enough.
There's a huge effort to steer people towards adopting rather than buying pooches from breeders.
via: Getty ImagesWe've all heard the saying "adopt don't shop."
And with Valentine's day on the horizon...
And it seems Coors Light is here to help...
The beer company is going to great lengths for the cause...
There's no catch...
via: Getty ImagesYou don't even have to buy a beer.
Coors Light will reimburse up to $100 in adoption fees...
via: Getty ImagesOn 1,000 eligible dogs throughout the U.S. Keep scrolling to find out exactly how it all works.
The company is, therefore, contributing $100,000 overall.
via: Getty ImagesThe offer is taking place between February 5 and February 21. Keep scrolling to find out how to get involved.
The move will likely encourage more people to adopt rather than shopping.
The gesture was partly inspired by a survey carried out by the company.
via: Getty ImagesThe research found the majority of young legal drinking age millennials find Valentine’s Day to be overrated.
So, with many young people opting for a night on the sofa instead...
via: Getty ImagesWhy not cuddle up with a furry companion?
The offer is available for any potential future dog parent over the age of twenty-one.Those hoping to have their dog adoption fees covered must submit a receipt of adoption to the beer company via text message by texting COORS4k9 to 28130 along with a snap of the adoption receipt.
That's not all...Following a review, the first 1,000 eligible participants will be gifted $100 to put towards their adoption fees.
Sadly, you won’t be eligible to partake if you live in these states...
via: Getty ImagesCalifornia, Louisiana, Pennsylvania, South Dakota, Texas, Virginia, and West Virginia.
Chelsea Parker, Marketing Manager at Molson Coors, explained more about the company's kind-hearted gesture:
A Coors light spokesperson recently spoke to CNN to highlight the volume of dogs looking for homes.
via: Getty Images"There are so many dogs looking for their person and have unconditional love to give, so this effort was a natural extension to Coors Light’s latest ad campaign, which features a woman who’s choosing to skip cuffing season and chill with her dog and a cold beer instead," they explained.