Creative Directors Behind Jennifer Lopez' Super Bowl Halftime Show Revealed Its Hidden Messages | 22 Words

The biggest night in the sporting calendar took place on Sunday night. The Kansas City Chiefs took on the Francisco 49ers in the 54th annual Super Bowl at Hard Rock Stadium in Miami Gardens, Fla and spoiler alert: The Chiefs took home the title.

But other than the football, it seems as if something else stole the show. Sunday's long-awaited half-time show performance has got everyone talking. And now the creative director has revealed some secret hidden meanings behind the incredible performance.

The Super Bowl finally hit our screens on Sunday.

via: Getty Images

The biggest date in the sporting calendar rolled around for the 54th time.

And its safe to say, we've come a long way since January 15, 1967.

via: Getty Images

The first-ever Super Bowl game kicked off in '67, though it was originally called the “AFL-NFL World Championship Game," which isn't quite as catchy, is it?

The annual championship game has become more than just a sporting spectacle...

Complete with celebrity-studded halftime shows, eye-wateringly expensive ad slots, and of course, some great football to go along with it - there's no doubt the Superbowl is one of the biggest sporting events of the year.

The game continually dominates viewing figures.

via: Getty Images

The Super Bowl frequently tops the ranks as the most-watched broadcast in the US - firmly cementing itself as America's most-watched game.

So much so...

via: Getty Images

That the 2015 game still holds the title as the most-watched US telecast of all time, with a staggering viewership of 114.4 million, according to CNN. 

And its record-breaking impact stretches across the Atlantic too.

via: Getty Images

The Super Bowl is one of the most-watched annual sporting events in the world, coming in second to the UEFA Champions League final.

Although there's no doubt that the Super Bowl has become about much more than just the football.

via: Getty Images

Of course, it's a long-anticipated day for football fanatics, but the annual event has raked in views from those who don't even care for the sport.

Let's start off with the star-studded half time show.

via: Getty Images

What traditionally began as a college marching band has transformed into one of the biggest and sought after gigs in the world - with many of our favorite a-listers crossing their fingers that they'll land the job.

Popular artists began taking to the stage during the game's third decade...

via: Getty Images

With the likes of New Kids on the Block, Gloria Estefan, and Michael Jackson performing at the event - it soon became a tradition for high-profile acts to headline.

Fast forward to now, and several big names have taken to the stage.

The likes of Lady Gaga, Beyonce, and Prince have performed the lucrative gig.

Shakira and JLo took on this year's halftime show.

via: Getty Images

The show marked the first time the music icons have performed on stage together.

Both stars offered their thoughts on taking to the stage together.

via: Getty Images

"Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl," Jennifer Lopez said. "And now it's made even more special not only because it's the NFL's 100th season, but also because I am performing with a fellow Latina. I can't wait to show what us girls can do on the world's biggest stage."

And their performance has got everyone talking.

via: Twitter

Anticipation was sky high and Twitter was buzzing with reactions to the performance.

And Twitter alive with reactions.

This was a personal favorite.

Or this ...

Hey, we know what we watched the Super Bowl for!

But above all...

We're so impressed with the athleticism displayed by these 2.

But even more impressive than the routine?

via: Flickr

Well, it has to be all the behind the scenes secrets about its hidden meanings!

And creative directors Tabitha and Napoleon Dumo have now revealed all.

Tabitha claims they approached the show with one question. "What is it that we’re going to say? What is that we can do to just leave an impact?"

"This is the biggest stage in the world."

"I think every little girl looks at the Super Bowl their whole life and dreams of touching that stage and performing, so we wanted it to really count and mean something."

"A voice as a woman, as a Latino, as a mom ..."

"Inspiring women of the next generation to get loud!"

The Latino pride didn't go unnoticed.

"The halftime show was also a no-nonsense affirmation of Latin pride and cultural diversity in a political climate where immigrants and American Latinos have been widely demonized," wrote the Times review.

And as for that song choice?

"I think it started, from a musical standpoint, having ‘Born in the USA’ in there for a little moment and it just was a natural evolution."

"Let's just do this in a way that everyone feels that American pride."

"I don’t think we were trying to be heavy-handed with anything. I think we were just celebrating all that is beautiful about this country — Puerto Rico being part of this country."

"It was more or less about love."

"It really comes from a base of love and happiness to be a Latino in America."

The kids in cages were also a strong message.

via: Twitter

Many thought there must be a political basis to the imagery - though both Lopez and the creative directors declined to comment on this.

"I think it’s symbolic to ... You can put yourself in your own cage metaphorically as well if you don’t believe that you can be bigger or greater than something and if someone doesn’t allow you to believe that about yourself."

via: Twitter

"Someone can put you in cages or you can put yourself in cages so it’s a bigger statement to everyone to see your own potential and not feel limited in this life that we have that’s so special here in this country."

J-Lo seemed to support this message.

"All I want my girls, the little girls on stage with me and all over the world to know is how to use their voices and be proud of everything they are," she wrote on Instagram. "Other people can try to build walls, keep us out or put us in cages. We are proud to recognize that all of us together are what makes this beautiful country truly great."

And as for all that pole dancing?

"Jennifer over the [Hustlers filming] process learned, ‘Wow, this is like a sport. You have to be an athlete and in such great shape to really do what this is,'" explained Dumo.

"Now, obviously you can see it in one way because of obviously the places you can see this done."

"But it’s evolved into such an art form."

"There was no grinding. Break the stereotype!"

"It looks nothing like a stripper. It looks more like an acrobat."

Some suspected the defiant pole dancing was a revenge plot against the Oscars - but apparently this wasn't so.

"We wouldn’t change our course because things didn’t work out favorably to her," debunked Dumo.

"It was a choice we made and one we’re proud of."

"Everybody will see things as they see it through their filter, but our filter was honestly just celebrating an artistic version of what gave her such an amazing opportunity in her film career."

So what was the message the Dumos intended?

"Let’s remember this country was built and founded off of multicultural people. We’re all immigrants coming from somewhere that made this country. We show each other love and respect and we will come out on top. Really that’s the message," claimed Tabitha.

"For me, it’s even simpler than that and a little less political," said Napoleon.

"It’s that two women can come to a very strong men’s event and get a standing ovation in an audience that’s there to see a football game."

"I witnessed it myself."

"Every guy stood up and put their hands up like there was a touchdown. It goes to show that entertainment at the Super Bowl can come in many forms." The half time show wasn't the only part of the Super Bowl to capture the internet's attention, though. Scroll on for the very controversial Jason Momoa commercial ...