It’s 2018. We’ve all moved past outdated, restrictive views of what constitutes beauty. Radical body positivity has taken over Instagram. And yet, some fashion and beauty companies lag behind. They simply haven’t gotten the memo that all types of women are beautiful, and that the real, non-Photoshopped versions of those women are the most beautiful of all.
But CVS is stepping up. Yeah, you heard that right! Your one-stop shop for makeup, greeting cards, Valentine’s Day chocolates, and toilet paper is committing to showing real women in ads for their own products instead of airbrushing them into Barbie-land.
And as a frequent CVS shopper myself, I’m quite proud.