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If you love shopping on Amazon as much as I do, you’ll be glad to hear that Amazon Prime Day 2020 is still a go! After all we’ve been through this year, knowing that those sweet, sweet sale prices are coming soon is a major mood-booster.

Amazon hasn’t officially announced a date yet, but my sources lead me to expect the event to occur in early October. After donning my journalism hat (a fedora, obv), I began combing the Internet for official news and juicy rumors to put together this guide. Check back often, as I’ll continue to update with new information as it becomes available.

Most importantly, when Amazon Prime Day 2020 is officially announced, this will be the best place to learn about the hottest deals and can’t-miss prices. I don't know about you, but I can't wait to treat myself to some excellent bargains.

We hope you find this helpful! Just so you know, we participate in affiliate programs, and may receive a share of sales from links on this page.

What is Amazon Prime Day?

Amazon Prime Day began in 2015 in honor of the company’s 20th anniversary. The idea was to reward Prime members with a day of special deals on popular products, especially pricy electronics that don’t often enjoy deep discounts. The shopping event was designed to overtake Black Friday in sales--and boy, did it work! Over the past five years, the event has expanded to last 48 hours and has increased sales every year. In fact, Amazon moved an amazing 175 million items during Prime Day 2019, generating about $7 billion in sales.

Why did Prime Day 2020 get delayed?

It’s all about timing. Prime Day usually occurs in July, but as we all know, 2020 is the year of the unexpected! In July, people were working on their sourdough starter and sweating over finding toilet paper and hand sanitizer. Not exactly a great time to shop for the electronics and gadgets that make up Prime Day's top sellers. In addition, inventory shortages and delivery delays meant Amazon wasn't, er, primed to fulfill all those Prime Day promises. It made good sense to delay.

When will Prime Day 2020 happen?

We can’t make any promises, but a lot of insiders think it’s going to happen in early October. Evidence #1: During Amazon's second quarter earnings call, CFO Brian Olsavsky announced that Prime Day will happen in the fourth quarter of 2020, i.e., the last three months of the year. Evidence #2: Multiple sources obtained an email Amazon sent to third-party sellers asking them to save the week of October 5-9 for a special sales event. Analysis: Last years Prime Day began on a Monday, so our best guess is for this year's event to begin on Monday, October 6, 2020, and last for at least 48 hours.

Does Amazon do a lot of special sales?

Not really. The closest comparison is Black Friday/Cyber Monday, shopping days that occur right after Thanksgiving and serve as the official kickoff to the holiday shopping season. Amazon tries hard to offer great deals and boost sales--but so does every other retailer out there. Prime Day is different because Amazon invented it and controls the timing. One notable exception was this year's Big Style Sale, which Amazon offered early in summer 2020. The event focused on clothes and accessories, and was designed to tide over loyal Amazon customers until the postponed Prime Day could occur.

What will the competition be up to?

If past years are any indication, we can expect to see Amazon's major competitors roll out their own sales in response to Prime Day. Walmart, Target, Best Buy, eBay, and other big retailers benefit from the mood Amazon creates with Prime Day. Last year, product searches at these companies grew by 225% during Amazon's event when compared to the preceding days. In past years, the rivals have offered truly stunning discounts on hot-ticket products like Apple iPads, 4K TVs, and laptops in order to compete. This is good news for you, me, and everyone else who likes to shop online! This Prime Day, big retailers will be competing for our business more fiercely than ever, and we'll benefit from the price wars.

How can we prepare for Amazon Prime Day 2020?

I believe in being prepared, so here are my tips for getting ready for this sales event: - Stay alert for when Amazon announces the official date, or bookmark this page to find continual updates on all things Prime Day. - Make sure you’re a Prime member before the event! You can sign up for a 30-day free trial to capitalize on the Prime Day deals, along with fast, free shipping and all the other perks. - Make a wish list now and note current prices on Amazon and competitors’ sites. This will help you separate the truly excellent deals from the minor price cuts. - Prepare to be decisive. The best deals go fast, sometimes in minutes! So if you’re planning to score a deeply discounted item on Prime Day, make your decision ahead of time and be ready to click that clicky button without needing to read through the specs again.

What will be the best deals during Prime Day 2020?

During the 5-year history of Amazon Prime Day, the sweetest deals have fallen into a few major categories: Amazon-branded tech, electronics, household products, luxury beauty, and pet items. Below, you'll find some of the top sellers from 2019 Prime Day with links to the current prices, as well as predictions for products likely to hit this year's sale. These are a good starting point for your wish list!

This 23andMe Genetic DNA Test Was 50% Off Last Prime Day

via: Amazon

I was an early adopter of 23andMe, and it's been fascinating to see how the genetic information has grown and expanded over the years. Finding out I'm nearly 4% Neanderthal was definitely a highlight! If you want to investigate your own genetic quirks or purchase kits for family members, keep an eye on the price. We think it might be discounted for Prime Day like it was last year.

This Alexa Smart Plug Sold for a Jaw-Dropping Price Last Year

via: Amazon

Smart Plugs are getting me one step closer to living in the Jetsons house of the future. While I'm still waiting for my robot housekeeper and flying car, at least I can turn off lights or activate the coffee maker without getting up. Normally, Alexa Smart Plugs are kind of pricy, but during 2019 Prime Day they were discounted a whopping 80%, from $25 to a measly $5 each. Fingers crossed that this year's Prime Day has a similar deal!

These Beats Wireless Earphones Are Currently 13% Off

via: Amazon

No promises on how long this deal will last, but these Beats wireless earphones are currently selling at a nice discount. Other models of Beats headphones have been featured during Prime Day in the past, so it's a good bet that we'll see at least one model on sale during the 2020 sale. If you don't want to wait, this is a good price for these highly rated in-ear headphones.

This Instant Pot Went for Half Off Last Year

via: Amazon

It seems like every other friend of mine already has an Instant Pot, but I haven't jumped on board yet. If Amazon discounts a model for this year's Prime Day, I might finally take the plunge! Last year, it was featured at a 50% discount--a substantial savings on this big-ticket item for the kitchen. I'm adding it to my wish list now so I can track the price.

This Echo Dot Smart Speaker Sold for $22 Last Prime Day

via: Amazon

One of the best features of the Echo Dot is its price--even on a regular day, it's quite affordable compared to many smart speakers. So if you're itching to set up Alexa without delay, go ahead and buy now. But, if you're counting every penny, it's worth it to delay and see if Amazon lowers the price for this year's Prime Day. Our guess is that your patience will pay off with a nice savings.

This Fire Kids Tablet Is a Great Deal Anytime

via: Amazon

How many parents have handed over their phone or iPad to a restless child to earn a few minutes of peace...only to regret that decision when it ends up with a cracked screen? Or a deleted app? Or worse?! (Ask me about the time my daughter read a gossipy text message from my friend and proceeded to repeat it to her friends. On second thought, please don't ask me about that.) Solve that problem by getting kids their very own Fire Kids Tablet, which was designed with kids in mind for safety, durability, and parental controls. I'm impressed by Amazon's everyday price on this tablet, and hoping we might even see a special discount at this year's Prime Day.

This Fire TV Stick Was Discounted from $40 to $15 Last Year

via: Amazon

Is it just me, or is streaming TV way more complicated and expensive than boring cable TV was just a few years ago? I'll set aside that rant for now and tell you that if I must grapple with the complexity of streaming, at least the Fire TV Stick makes it a bit easier to manage. You can even do voice commands with Alexa to search for movies or show the video feed from connected devices. Last year, Prime Day gave a really nice discount on the Fire TV Stick, so watch the price if you're interested.

This Kindle Paperwhite E-Reader Is a Perennial Prime Day Deal

via: Amazon

I'm a big reader, so you'll always find me with a book under my arm and a TBR (to be read) list a mile long. I adore my Kindle Paperwhite E-reader and constantly recommend it to anyone who reads a lot. It's simply the best way to keep your personal library organized and always have something good to read. I got mine at a Black Friday sale a couple years ago and was a little annoyed to see it then sell for less at Prime Day! Definitely mark down the current selling price now if you want to track the savings.

The Ring Video Doorbell Was Marked Down to $70 Last Year

via: Amazon

Since Amazon bought Ring in 2018, it's no wonder Amazon has taken several opportunities to market the Ring Video Doorbell to customers, often by way of a nice discount. Last year's Prime Day was no exception, with a sweet price on this highly rated home security gadget. We're predicting this popular product will hit this year's Prime Day again.

The Roomba Usually Goes on Sale During Prime Day

via: Amazon

I had a first-generation Roomba that worked wonders on my floors and made me very happy. It's been over a decade since then, and that Roomba is long gone (RIP, you rumbly little robot). I may be ready for a new one. Amazon has been including a Roomba pretty much every year at Prime Day, so it's a safe bet you'll find the best price of the year then. My plan is to read up on the current models and note the selling prices, so I'll be ready to make my purchasing decision when the Prime Day deals are announced.