Shocking warning to Labubu doll owners has caused people to set them on fire.
Walk into any Gen Z bedroom right now and odds are, you’ll find at least one Labubu perched on a shelf—or dangling off a bag like an overpriced gremlin.
Labubu craze explained.
These tiny monsters from Pop Mart are part gremlin, part plushie, and fully everywhere—clipped to tote bags, stacked on bookshelves, or posted in curated TikTok hauls.
Labubus are just the tip of the trinket iceberg. Jellycats (yes, including the boiled egg one) and Sonny Angels are essentials in Gen Z starter packs.
From Happy Meals with Squishmallows to car mirrors dangling with Sonny Angels, “Trinket Core” is no longer niche—it’s the cultural baseline.
Blind box culture, especially with Pop Mart collectibles, is feeding a frenzy. Everyone wants the rare pull—and nobody wants to be left out.
Whatnot, the live shopping platform, reports a 300% jump in Labubu sales since March. Entire storefronts are now devoted to these pocket-sized critters.
Daniel Fisher, head of categories at Whatnot, confirms that Labubu-focused sellers have doubled in just a few months. This isn’t merch—it’s a movement.
Some Pop Mart locations in the UK had to suspend in-store Labubu sales due to crowd control issues. Yes, the chaos is that real.
Originally launched in China by Pop Mart, Labubu comes from the collectible line “The Monsters” by artist Kasing Lung. They’re odd, limited edition, and totally irresistible.
Collectors aren’t just buying—they’re flexing. A rare Labubu equals online clout, and Instagram grids are now incomplete without one.
The true meaning of Labubu dolls unraveled.
It might look like Gen Z is reverting to childhood—but experts say it’s a lot more complicated than that.
Tyla consulted psychologists and consumer behavior experts—and what they found may have you rethinking that plushie addiction.
Dr. Tracy King, a chartered clinical psychologist, told Tyla: “These objects are deeply symbolic. They offer comfort, control, and identity in an unpredictable world.”
King says Gen Z’s lives are less linear than previous generations. “The old ladder is gone. They’re navigating an escape room with shifting rules.”
“In this landscape,” King explains, “collectibles become grounding. They offer joy in manageable doses and give back a sense of control.”
From housing crises to climate dread, today’s young adults face constant instability. Trinkets become micro-moments of stability and softness.
That little Labubu in a strawberry hat? It’s not just cute—it’s self-soothing. “People are using them to regulate anxiety,” says King.
According to King, these toys are “a form of emotional repair.” They provide the feelings of safety and care that may have been missing during formative years.
“This generation,” King adds, “isn’t saving for pensions or mortgages. They’re investing in now—small joys that feel achievable.”
Psychologist Dr. Daniel Glazer agrees: “They’re affordable luxuries. When bigger milestones feel unreachable, people seek small wins.”
Dr. King points to pandemic-era uncertainty, economic breakdowns, and climate fears as catalysts. “The world is disjointed—trinkets create coherence.”
And in a world dominated by digital identity, your plushie shelf is your vibe. “They’re emotional language,” King says. “Aesthetic is communication.”
On platforms like Whatnot, plushie collectors stream live auctions, share lore, trade tips, and flex new drops. It’s social, it’s performative, it’s community.
With stars like Dua Lipa and Lisa from Blackpink accessorizing with Labubus, they’ve gone from toybox to trendsetting accessory overnight.
Fisher doesn’t expect the plushie mania to slow down. “With new drops and nostalgia comebacks, this cycle will only deepen.”
Warning to Labubu doll owners confirmed.
Here’s the kicker: some psychologists say the plushie obsession might signal something darker—emotional overdependence masked as innocent fun.
Experts caution that while plushies can be grounding, they shouldn’t replace deeper emotional tools. Otherwise, it’s avoidance in a cute disguise.
“Trinket culture,” she explains, “is a response to burnout and disconnection. It’s not shallow. It’s psychological survival.”
As life gets harder, the emotional attachment to soft things grows stronger. But the question remains: what happens when the plushie isn’t enough?
Over-collecting, excessive spending, and dependency on plushies for joy might be signs of unaddressed mental health issues.
“These small objects,” King notes, “are often the only thing keeping a frayed nervous system from unraveling completely.”
So next time you spot a Labubu clipped to a tote bag, remember—behind the cuteness may be a quiet, soft-shaped scream for stability.
And a viral conspiracy claims the dolls have ‘demonic energy’.
The rumor is causing fans to burn their dolls!