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Don’t Miss These 37 K-Beauty Trends!

As someone who is a self-proclaimed skincare and beauty junkie, I find myself shopping for new products quite often. Sure, my bathroom shelf literally can’t hold anything else, but that’s beside the point. There are so many products on the market, but a lot of them are far from cheap, and they can add up quickly. When I first started getting into skincare, one of my best friends wouldn’t shut up about Korean beauty products, and it’s not hard to see why. They’re insanely effective, and they won’t break the bank. So, of course, I’ve been addicted ever since.

And now with my Amazon shopping addiction, I love that I can get so many different K-beauty products without leaving my house. From serums that will give you the ever-so-popular glass skin that you see all over TikTok to sunscreens that aren’t greasy to makeup easy enough to use for beginners, Amazon has it all. So ready to add some new products to your routine? Shop these 37 K-beauty trends!

Editorial Note: We review everything independently. If you make a purchase through our links, we may earn a commission.
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This Serum Will Make Your Skin Glow

  via Amazon  

I am a firm believer that everyone should include vitamin C in their skincare routine, and this glow serum from Seoul Ceuticals is a great option. The ingredients of this serum are usually quite pricey, yet this one is wildly affordable. Use it to reduce fine lines and wrinkles and brighten your skin.

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Get Subtle Tint With This Tint Lacquer

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When you want a little extra color on your lips, opt for this tint lacquer. The vivid color lasts hours on end and won’t smudge when you eat or drink, and it contains argan oil which will keep your lips from cracking with dryness. It comes in four different shades and you can even buy them all as a set.

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Improve Your Moisture Barrier With This Toner

  via Amazon  

If you struggle with your moisture barrier (I know I definitely do), you’re going to love this rice toner. It has moisturizing properties that soften the skin and support skin cell regeneration, so you can repair your moisture barrier and have silky soft glass-like skin.

Get Some Color With This Blusher

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As someone who is naturally pink in tone, I find it funny that blush has become all the rage again. I’ve spent half of my life trying to cover it up. That’s why when I do wear some, I try to keep it very light and subtle. This blusher is perfect for that. It gives you a very natural rosy cheek, and it’s super simple to use. It also comes in eight different color options.

This Cream Helps Moisturize The Skin

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Do you find that a lot of skincare products tend to irritate your skin? If so, you may want to try this cream. With 35 years of sensitive skin research behind it, it’s specifically formulated with you in mind. It hydrates the skin in a gentle manner that won’t leave you blotchy and itchy. You’ll only be left with dewy, moisturized skin.

This Cream Is Ideal For Sensitive Skin

  via Amazon  

You’re going to notice that a lot of the products on this list have to do with your moisture barrier–including this one. That’s because we damage ours so easily and it’s such an important fix for healthy, happy skin. This cream quickly supplies moisture to the skin, giving you up to 24 hours of hydration.

This Essence Smooths Fine Lines

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When you need something guaranteed to rejuvenate and replenish, smooth fine lines and wrinkles, and even the skin tone, all while offering lasting hydration, turn to this essence. It’s 98% naturally derived, made with ingredients like marine minerals, organic aloe, cucumber extract, and more–all of which will help you see a difference within weeks.

This Snail Mucin Has Gone Viral On TikTok

  via Amazon  

I can’t even begin to tell you how long I’ve had my eye on this snail mucin essence. Everyone in my life thinks I’m crazy because it’s made from literal snails but what they don’t understand is just how effective it is. There’s a reason it went viral on TikTok after all. Don’t believe me? Just look at the 17,000+ reviews. I’ve had it sitting in my cart for months now, and I’m taking this as a sign to finally pull the trigger.

Get Kissable Lips With This Lip Tint

  via Amazon  

One of the worst parts of wearing lipstick is the fact that they tend to dry out your lips and come off after one sip of water. But not this tint! It has a high-moisture matte formula that won’t dry your lips out or smudge. It comes in 12 different shades too, there’s an option for every one of your moods and makeup looks.

This Face Mask Set Has Everything You Need

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Is there anything better than putting on a face mask after a long stressful day while enjoying a glass of your favorite wine? It’s by far one of my favorite ways to have a self-care night. And this pack of 24 masks ensures that you will have countless spa nights at home without always having to run to the store to restock. The set includes multiple different kinds of collagen masks that help with multiple different skin concerns, too.

Shine Bright With This Liquid Glitter

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When you just want to add a little sparkle to your day, turn to this liquid glitter. It packs a whole lot of shine that will make your eyes pop after one application. And aside from this adorable pink color, it also comes in a gold option. Plus there’s little to no fallout, which almost never happens.

This Facial Balm Can Be Used Wherever You Want A Shiny Glow

  via Amazon  

If your skin chaps easily and you find that you’re constantly having to reapply your moisturizer, throw this balm in your purse and take it with you everywhere you go. The salmon complex-infused balm increases the synthesis of collagen in the skin to fight wrinkles and moisturize, leaving you with a beautiful, subtle glow.

Mattify Your Makeup Look With This Setting Powder

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To keep your makeup looking like you just applied it all day long, finish it with this setting spray. The delicate particles provide a light, clear finish without the dryness of many other powders. It’s especially perfect for anyone who struggles with an over-production of oil.

Pamper Yourself With This Korean Face Mask

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There are going to be multiple items on this list made with snail secretion, so if that freaks you out, you may want to keep scrolling. But there’s a reason that a lot of Korean beauty products have it–it really works! These masks are made with 7000ppm of snail secretion filtrate, giving you faster results than other masks on the market.

Exfoliate Your Skin With This Washcloth

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To scrub away dead skin and impurities, use this exfoliating washcloth. It effectively cleans the body and smooths out any unwanted texture. Simply take a hot bath, gently scrub your skin, and moisturize to uncover the softest skin you’ve ever felt.

Rejuvenate Your Skin With This Serum

  via Amazon  

Vitamin C is a very powerful ingredient that everyone should be using. But it also can be harsh on sensitive skin and cost a pretty penny. But with this serum, you don’t have to worry about that. It’s non-irritating, and it costs a fraction of the price of other serums on the market. It’s so gentle, in fact, that it can be used every day with no problem.

This Serum Is Made With Natural Ingredients

  via Amazon  

I unfortunately suffer from pretty large pores. And it’s something I get self-conscious about as soon as I have makeup on. That’s why I am doing everything I can to minimize their appearance–including using this serum. It gives you a smoother, even skin tone that quite literally glows.

This Cleanser Will Give You An Even Tone

  via Amazon  

With over 11,000 reviews, Amazon users all over the world love this rice water foaming cleanser. It’s enriched with vitamins A, B, and C, along with minerals and ceramide to brighten and nourish dry skin. The royal court ladies in ancient Korea swore by rice water, so you should too.

Get Rid Of Dark Circles With This Eye Stick

  via Amazon  

Can’t kick your dark circles or puffiness under your eyes? Try this hydrating eye stick. Not only is the bear literally adorable, but it also helps improve elasticity under your eyes to help plumpen and lift the skin, keeping you looking awake and youthful.

Protect Yourself From Harmful UV Rays With This Sunscreen

  via Amazon  

If there’s only one thing that you buy on this list, make it this sunscreen. You could use all of the skincare products in the world, and it won’t make a difference if you aren’t protecting your skin from the sun’s harmful UV rays. This sunscreen in particular is non-sticky, doesn’t leave a white cast, is super hydrating, and is lightweight enough to wear under makeup.

Remove Impurities With This Scrub Stick

  via Amazon  

Seriously, how cute is this little guy? The squid packaging alone makes me want to buy this. But if it doesn’t sell you, maybe its results will. It extracts blackheads, whiteheads, and other impurities, removing excess sebum to leave you with cleaner, more refined skin.

Wash Away The Day With This Cleansing Balm

  via Amazon  

You may have heard of AHA and BHA, but have you heard of PHA? This PHA cleansing balm is yet another gentle exfoliant that can transform your skin. Poly Hydroxy Acids (PHA) target dead skin cells while strengthening your skin barriers for proper oil and moisture balance.

Use This Tint On Your Lips And Cheeks

  via Amazon  

I’m a big fan of versatile products, and I love that you can use this tint on both your cheeks and lips when you want to look sunkissed. It comes in five different shades and even a couple of 2-packs. Plus it’s so easy to use that a beginner can figure it out with ease.

Improve Your Skin In 2 Weeks

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If you want to see dramatic results in little to no time, add this vitamin C dark spot serum to your everyday routine. In just two weeks, you’ll notice fewer dark spots, wrinkles, blemishes, dullness, and unevenness in your skin tone.

This Eyeshadow Trio Is An Allure Beauty Award Winner

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Liquid glitter eyeshadow can be intimidating if you’re newer to makeup. If you still want that stand-out look, you can use this eyeshadow trio instead. In 2019, it won an Allure Best of Beauty Award thanks to its beautiful pigmented colors and compact, easy-to-carry container.

Kiss Pimples Goodbye With These Pimple Patches

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There really is nothing more frustrating than a breakout–especially since they always seem to happen at the worst time possible. Luckily, you can fight them quickly with these pimple patches. It quickly and effectively reduces the size and redness of the blemish while also preventing any scarring, so you won’t even know it’s there.

Get Dressed Up With This Eyeshadow Palette

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For another highly pigmented, sparkly eye shadow option, try out this palette from True Beauty. This small, portable pallet contains seven different shades that create the perfect look. Pair them with the liquid glitter I mentioned early and you’ll get so many compliments.

Cover Blemishes With This Foundation

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For quick, buildable coverage, use this foundation. The long-wearing silica bead powder helps absorb sweat and sebum, leaving you with a smooth, flawless finish. Not to mention that it is lightweight, buildable, moisturizing, and offers SPF 50 protection. It’ll quickly become your new go-to foundation.

This Concealer Is So Lightweight You Won’t Know It’s There

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Speaking of makeup, your look isn’t complete without a good concealer. This one is full coverage, semi-matte, and perfectly covers dark circles, discoloration, pigmentation, redness, scars, blemishes, and more.

Remove Makeup With Ease With This Cleansing Oil

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And when it comes time to take off all of that makeup that I just mentioned, use this cleansing oil. No matter how stubborn your waterproof mascara is, this will get it off without having to scrub your face raw. It also doesn’t have a fragrance, so it won’t irritate sensitive skin.

This Sunscreen Finishes Without Stickiness

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Green tea and tea tree oil are known for their soothing properties, so it’s no surprise that they’ve been added to sunscreen! This one offers gentle sun protection without stickiness or irritation. Because it’s thin enough, you won’t even know that you’re wearing it under your makeup. And it’s reef safe so you can feel confident while wearing it to the beach!

This Blusher Has A Soft Jelly Texture

  via Amazon  

I don’t know if I have ever been more intrigued by a blush before. This one has a jelly-like texture that just makes me think of glass skin, which is all the rage right now. If you’re looking for something that is more subtle, this is definitely the one for you.

This Serum Reduces Redness

  via Amazon  

Made with black bee propolis extract, this serum delivers moisture deep into the skin, leaving it feeling soft but not sticky. Apply a few drops after cleansing every morning to maximize your moisture and get a radiant glow. It’s also been hypoallergenic tested, so it’s safe to use if you have sensitive skin.

Keep Makeup On All Day Long With This Primer

  via Amazon  

With a light, fluffy meringue-like texture, this pore primer spreads smoothly to give you a moisturized base for your makeup. It covers your pores and blemishes, making your skin look Photoshopped before you even put on makeup. Plus it will keep it on for hours on end.

Sculpt Your Face With This Contour Palette

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Contouring should be easy, even for makeup novices. And this palette keeps everything in one easy-to-access place so that you can sculpt your face in seconds. The three shades are blendable, natural, and perfect for different parts of your face depending on your complexion.

Wake Up Tired Eyes With This Eye Cream

  via Amazon  

Anything with the word “dew” in the name is going to be a good one. As I mentioned earlier, K-beauty is all about glass skin, and this eye cream will definitely help you achieve this look. It illuminates and hydrates, making you look bright-eyed and bushy-tailed.

Bring This Skincare Trio With You While You Travel

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To keep your skincare routine going on the road, bring this trio with you on all your travels. It comes with three different wash-off masks, all of which help you achieve different looks. There is a brightening glycolic mask that will help you glow, a soothing green tea mask that will fight redness, and a hydrating mask that will make your skin silky soft.