Dove is one of those companies that touts its inclusion of all types of women — women with curves, women who are over 40, and women of all colors appear in their ads.
That’s why it was infuriating beyond belief when they posted an ad campaign that shows a black woman removing a dark t-shirt to reveal a white woman in a lighter t-shirt underneath. Another image shows the white woman taking off her shirt to reveal an Asian woman.
There’s no real way to read it other than that your skin gets lighter as you use Dove soap, and the backlash was immediate. Unfortunately, and surprisingly, this isn’t the first time Dove has been called out for racist ads.