Eskimo Pie Ice Cream have announced that they will be changing their name and branding, losing a one-hundred-year-old trademark.

Keep scrolling to find out about the origin story of the brand, and why the name is considered to be racially insensitive...

The Black Lives Matter movement has taken over the world...

via: Getty

Since the death of George Floyd, protests for the movement have been happening across the globe in volumes we've never seen before.

This kind of police brutality has been happening for centuries now...

via: Getty

But George's death has sparked an outrage like never before.

Thousands upon thousands of people have been taking to the streets in protest...

via: Getty

And they are all marching for one thing: For the blatant racism and injustice in this country to be brought to an end.

Many protests turned violent...

But change needs to happen and, at the moment, this seems like the only way to make it happen.

Remarkably, however, they seem to be working.

Thanks to these riots, the Black Lives Matter movement is dominating global headlines, and it has completely taken over social media.

It has also taken over our streets...

For instance, a group of people painted large yellow letters saying "Black Lives Matter" down two blocks of 16th Street in D.C - a two-lane road that coincidentally leads to the White House.

Protests have been happening across the pond too...

via: Getty

Hundreds of thousands of people have been taking to the streets in the United Kingdom, Germany, Spain, Canada, Australia, and New Zealand.

We are witnessing history in the making...

via: Getty

And people are continuing to demand justice.

Even though more people have been educating themselves on the history of black people and the racism that they have faced for centuries...

via: Getty

It's going to take a lot more to change everyone's attitudes.

Many huge names have been boycotted after accusations of racism have risen against them...

Including Walt Disney World and Kellogg's cereal.

Aunt Jemima pancake mix also came under fire.

The company announced they would be changing their branding following the backlash. More on that at the end...

And now...

The latest brand to reveal that they will be changing their name is Eskimo Pie ice cream.

Eskimo Pie was invented in 1922 by Christian Kent Nelson, of Ohio.

It is said that Nelson found inspiration from a small boy who came into his confectionery store and could not choose between an ice cream and a chocolate bar.

Nelson then asked the boy why he didn't buy both...

The boy replied: "Sure I know — I want ‘em both, but I only got a nickel."

Nelson worked for weeks to find the right way to stick melting chocolate to ice cream...

He eventually found that cocoa butter was the solution, and once he launched his product, The New York Times reported that Nelson, then twenty-nine, was making $30,000 a week in royalties from sales.

The brand logo features an indigenous child with a fur-lined hood and mittens.

The term Eskimo is commonly used in Alaska to refer to all Inuit and Yupik people, but many people associate it with racist colonizers who settled in the Arctic and used the term.

Now, the Nestle-owned Dreyer's Grand Ice Cream Holdings, which owns the popular frozen treat, has spoken out.

The company announced that the marketing and brand name would be changing.

This mean's the company will be losing a one-hundred-year-old trademark.

Elizabell Marquez, head of marketing for Dreyer's, made the announcement in a statement on Saturday "We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," she explained to CNN.

She continued:

via: Shutterstock

"This move is part of a larger review to ensure our company and brands reflect our people values."

The company say the change will be implemented by the end of the year.

For more like this, scroll on to learn about Aunt Jemima's very racist origins...