TL;DR: Apple’s latest reveals are all about leveling up your tech game. The Apple Watch Series 9 brings smoother operations and cool features like “Double Tap,” while its sibling, the Apple Watch Ultra 2, boasts a new S9 SiP and a killer display. The iPhone 15 & 15 Pro come decked out with a sleek “Dynamic Island” design, game-changing camera upgrades, and the powerhouse A17 Pro chip. Need more storage? iCloud+ now offers beefy 6 and 12 terabyte plans. And for the savvy shopper, with these new releases, older models like the iPhone 14 are likely seeing price cuts. Ready, set, tech!
If you’ve been eagerly waiting for Apple’s latest jaw-dropping announcements (like we have), the wait is over! We’ve got all the deets on their big reveals today. Let’s dive right in.
Sept 12, 2023 Apple Announcement Overview
⌚️ Apple Watch Series 9:
- Speed is Key: The new Series 9 is packing some serious heat with its Apple silicon. Imagine smoother animations, faster apps, and all-around better performance. 🚀
- Cool New Features: Ever heard of the “Double Tap”? No, not the zombie rule! It’s a new gesture that’s like magic for your wrist. Plus, with the new Ultra Wideband chip, locating your misplaced iPhone is easier than ever.
- Eco-friendly Vibes: Apple’s going green, y’all! The Series 9 watch is all about sustainability, from its energy consumption to its packaging.
- Dress to Impress: New colors, designs, and collabs (looking at you, Hermès and Nike) are making sure your wrist game stays strong.
⌚︎ Apple Watch Ultra 2:
- High Performance: Power-packed with the new S9 SiP, the Ultra 2 is all about that speedy and smooth user experience. It’s like having a mini-supercomputer wrapped around your wrist.
- Stay Connected, Even Offline: With enhanced voice controls and on-device Siri, you can command your watch even without a hint of connectivity. It’s like your personal assistant, always ready!
- Never Lose Your iPhone Again: The Ultra 2 is armed with the second-generation Ultra Wideband chip. Lost your iPhone in the couch? No worries, Precision Finding is here to save the day!
- Display Matters: With a new display architecture and the exclusive “Modular Ultra” watch face, you’re looking at information in style. And let’s not forget, it uses the display’s outermost edge to give you all the visuals you need.
- Battery Life for Days (Well, Almost!): Despite all the new features, the Apple Watch Ultra 2 promises to keep ticking and ticking.
- New Hues: Spice up your wrist game with new colors for the Ocean Band. Whether you’re at the gym or a gala, you’re making a statement!
📱 iPhone 15 and 15 Pro:
- Sleek Design: The iPhone 15 introduces the “Dynamic Island.” Sounds mysterious, right? It’s all about that contoured edge and a look that’s just chef’s kiss.
- Camera Upgrades: For the photogs out there, rejoice! The advanced camera system is a game-changer, especially with that 2x Telephoto option.
- Game On: Gamers, the iPhone 15 Pro is a mini-console. Enhanced gaming, better graphics, and some cool new titles are on the horizon.
- Titanium Tough: The Pro is flaunting a Titanium design. It’s like the superhero version of smartphones.
- Speed Demon: The A17 Pro chip in the iPhone 15 Pro is no joke. It’s like having a mini supercomputer in your pocket.
☁️ iCloud+:
Storage woes, be gone! Apple’s got you covered with two beefy new plans: 6 and 12 terabytes. Perfect for those who can’t decide which selfies to delete. 😉
That’s the lowdown on Apple’s big announcements today. Get ready to either guard your wallets or treat yourself to some shiny new tech!
💸 Budget-Tip: Saving Money on Apple Products
Hey, if you’re feeling the FOMO but your wallet’s giving you the side-eye, don’t fret! With these new releases, now might be the golden moment to snag one of the older models. As Apple introduces the latest and greatest, prices on previous gems like the iPhone 14 or Apple Watch Series 8 often take a dip. It’s like a tech sale heaven! You’ll still get some awesome features and stellar performance, but with a friendlier price tag. So, if you’ve been waiting for the right moment, this might be your budget-friendly window to upgrade!
Score A Deal On Previous Apple Products
The Best Deal In Laptops Right Now: 2020 MacBook Air
Say hello to your new best friend, the 2020 MacBook Air. With its ultra-fast M1 chip and stunning Retina display, this baby will make your work (or Netflix binging) sessions a breeze. Did we mention it has an all-day battery life? Say goodbye to that annoying low battery warning!
Meet The Big and Beautiful MacBook Air
If you need the latest and greatest for your laptop, you’re going to want the Apple 2023 MacBook Air Laptop with M2 chip! It’s big, it’s beautiful and it’s here to change your tech game. This baby comes with a spacious 15.3-inch Liquid Retina display, 8GB Unified Memory, and a powerful M2 chip. And did we mention it works seamlessly with your iPhone or iPad? Tech dreams do come true!
AirPods
The Affordable Ear Candy: Apple AirPods (2nd Generation)
Let’s talk about the Apple AirPods (2nd Generation)! These little gems are more than just a pretty face. They offer over 24 hours of listening time, effortless setup, and quick access to Siri. Plus, you can easily share audio between two sets of AirPods. Perfect for those shared jam sessions!
Full Review: Apple Airpods (2nd Gen)
Ultimate Audio Experience: Apple AirPods (3rd Generation)
Get ready to be blown away by the Apple AirPods (3rd Generation)! These wireless earbuds are all about personalized spatial audio that surrounds you with sound. Plus, they’re sweat and water-resistant! With up to 30 hours of battery life, you can jam out to your favorite tunes or binge-watch your favorite shows all day long. And hey, you can even share audio between two sets of AirPods. Sharing is caring, right?
Audiophile’s Dream: Apple AirPods Max
Crank up the volume with the Apple AirPods Max Wireless Over-Ear Headphones! These bad boys offer high-fidelity audio and active noise cancellation, so you can jam out without distractions. Plus, with spatial audio, it’s like having a personal theater right on your ears. And guess what? They can seamlessly switch between your Apple devices. It’s music to our ears!
Full Review: Apple AirPods Max
Music to Your Ears: Apple AirPods Pro (2nd Gen)
Looking for the ultimate audio experience? The Apple AirPods Pro (2nd Gen) have got you covered! These babies offer richer sound, smarter noise cancellation, and even personalized spatial audio. They’re like a concert in your ears. Plus, they come with a MagSafe charging case for easy power-ups on the go. Get ready to jam out in style!
Related: Full Review, Apple AirPods Pro (2nd Gen)
Multitasking Master: The 9th Gen Apple iPad
Are you ready for the 9th Generation Apple iPad? This multitasking master has everything you need for work, play, and everything in between. With a stunning 10.2-inch Retina display and a powerful A13 Bionic chip, this iPad will have you breezing through tasks while enjoying the view. And with all-day battery life, it’ll keep up with you from morning coffee to evening chill!
Snap Up the Purple Powerhouse: iPhone 11
Looking for a phone that’s as stylish as you are? Check out this unlocked and refurbished iPhone 11 in Purple! It’s tested, trusted and ready to take your social media game to the next level. And guess what? It’s on sale! So, why wait? Grab this deal before it’s gone!
Pocket-sized Powerhouse: iPhone 12 Mini
Who says great things can’t come in small packages? The iPhone 12 Mini is here to prove them wrong! This renewed and unlocked model is compatible with any carrier on GSM and CDMA networks. Plus, it’s been tested for battery health and is guaranteed to have a minimum battery capacity of 80%. Get ready to experience big power in a compact size!
Hello, Gorgeous: iPhone 13 Pro
Say whaaat? An iPhone 13 Pro that’s been renewed to perfection and is just waiting for you to snap it up? Yes, please! It’s unlocked, comes with a battery that’s at least 90% of the original capacity, and it has minimal cosmetic damage. So basically, it’s like getting a brand new iPhone without the brand new price tag. Sweet deal, right?
Say Hello to Blue Beauty: iPhone 12
Who doesn’t love an upgrade? It’s time to treat yourself with the Fully Unlocked Apple iPhone 12. This bad boy is compatible with any carrier, has 64GB storage, and comes in a seriously cool blue color. Plus, it’s renewed, meaning you get all the perks of a new phone without the hefty price tag. Go on, you deserve it!
Score the Pocket-Sized Powerhouse: iPhone 13
Ready to level up your phone game? The Apple iPhone 13 is here to make all your tech dreams come true! With its 6.1″ Super Retina XDR display, A15 Bionic Chip, and a whopping 256GB storage, this device is more than just a phone. It’s a pocket-sized powerhouse! And don’t forget it’s unlocked and renewed, so you’ll be saving some serious moolah. Score!
Score a Deal with the Renewed iPhone SE
Guess what, folks? You can now get the stylish and super-functional Apple iPhone SE (2nd Generation) at a steal! It’s renewed, which means it’s been tested for top-notch functionality and comes with a battery capacity guarantee. And it’s unlocked – hello, carrier freedom! This is one sweet deal you wouldn’t want to miss.
Your Affordable iPhone BFF: The Renewed XR
Looking for a sweet iPhone deal? Then, you’ve just hit the jackpot with this unlocked, renewed iPhone XR! It’s got 128GB of storage, it’s compatible with any carrier, and it’s been tested and guaranteed to be in tip-top shape. Plus, it’s got a discount that makes it even more of a steal. Talk about a win-win!
Apple Watches
Fitness Friend: Apple Watch SE
Who needs a personal trainer when you have the Apple Watch SE? This gadget is not just a watch, it’s your fitness buddy, sleep tracker, and health monitor all in one cool wrist accessory. It’s like having a mini iPhone on your wrist that keeps you connected, tracks your health, and even helps you out in emergencies with its Crash Detection feature. Now that’s what we call a smartwatch!
Your Fitness Buddy: Apple Watch SE
Ready to take your fitness game to the next level? Then you’re gonna need the Apple Watch SE (2nd Gen). It’s not just a smartwatch, it’s a fitness buddy right on your wrist. It’ll monitor your sleep, track your heart rate, and even help you out if you’re in an accident with its crash detection feature. Plus, it’s water-resistant so you don’t have to worry about getting caught in the rain during your workout!
Fitness Buddy on Your Wrist: Apple Watch SE
Meet your new fitness partner, the Apple Watch SE (2nd Gen). This nifty gadget does it all – from tracking health and sleep, to crash detection, to keeping you connected with your world. And the best part? It’s as stylish as it is smart! Now, who wouldn’t want that?
Your Wrist’s Best Friend: Apple Watch SE
If you don’t have the Apple Watch SE (2nd Gen) on your wrist, you’re seriously missing out! This smart watch is more than just a pretty face – it’s your fitness tracker, sleep monitor, heart rate checker and so much more. It even has crash detection for those clumsy moments! Plus, it works seamlessly with your other Apple devices. Talk about a match made in tech heaven!
The Fitness Guru’s Dream: Apple Watch SE
Keep on top of your health game with the Apple Watch SE (2nd Gen)! It’s got everything you need to monitor your fitness, track your health, and stay connected. Plus, it’s customizable, so you can make it as unique as you are. Oh, and did we mention it’s water-resistant? Perfect for those sweaty workout sessions!
Your Health Guru on the Go: Apple Watch Series 8
Looking for a personal health and fitness coach you can wear on your wrist? Look no further than the Apple Watch Series 8! This smartwatch is packed with advanced health features, from blood oxygen monitoring to an ECG app. Plus, it’s customizable, so you can match it to your style. Stay fit, stay stylish, and stay connected!
Your Health Guru on Your Wrist: Apple Watch Series 8
Stay ahead of the game with the Apple Watch Series 8. It’s not just a watch, it’s your partner in health, safety, and of course, time management! With advanced health features like ECG, temperature sensing, and sleep stages monitoring, it’s like having your own personal health guru right on your wrist. Plus, its sleek silver aluminum case and white sport band make it a stylish accessory too!
Life-Saver on Your Wrist: Apple Watch Series 8
Let me introduce you to your new wellness guru, the Apple Watch Series 8. This smartwatch is not just about telling time, it’s about keeping you healthy and safe. With features like crash detection, fall detection, and an ECG app, this little gadget is basically a mini-doctor on your wrist. And in (Product) RED? Classy!
Other Apple Accessories
Never Lose Anything Again with the Apple AirTag 4 Pack
If you’re anything like me and constantly misplacing your keys, wallet, or even your pet turtle, then the Apple AirTag 4 Pack is about to be your new favorite gadget! With a quick tap, these little lifesavers connect to your iPhone or iPad, helping you find your stuff in no time. Plus, they’re water and dust resistant! Let’s just call them your personal team of super-sleuths.
Stay Charged with the MagSafe Battery Pack
Never run out of juice again with the Apple MagSafe Battery Pack. This compact, portable charger snaps onto your iPhone with perfectly aligned magnets to provide safe and reliable wireless charging. It’s perfect for on-the-go use, and can also deliver up to 15W of wireless charging when plugged in at your desk. And the best part? It automatically charges, so there’s no need to turn it on or off!
Unleash Your Creativity with Apple Pencil
The Apple Pencil (1st Generation) is like a magic wand for your iPad. Whether you’re drawing, doodling, or note-taking, this gadget offers pixel-perfect precision that makes every stroke feel effortless. It’s compatible with several iPad models, transforming your tablet into a canvas. Let’s get sketching!
Apple Announcement FAQs
The Apple Watch Series 9 boasts a new Apple silicon, promising a much-enhanced performance. Features like the “Double Tap” gesture and a new Ultra Wideband chip for Precision Finding make it a notable upgrade.
The iPhone 15 introduces the “Dynamic Island” with a contoured edge on its aerospace-grade aluminum enclosure. It’s a fresh, sleek design that stands out!
Absolutely! The iPhone 15 has an advanced camera system designed for high-quality photos, with a new sensor enabling a 2x Telephoto option. The iPhone 15 Pro takes it up a notch with a 48MP Main camera and features like macro photography.
The A17 Pro chip in the iPhone 15 Pro is the industry’s first 3-nanometer chip, ensuring lightning-fast performance. Plus, it comes with a 6-core GPU, giving a 20% performance boost. This chip is all about speed and efficiency.
You bet! Apple introduced two new plans for iCloud+: 6 and 12 terabytes. More space for all your memories, apps, and important files.
The new Action button replaces the traditional Ring/Silent switch. It’s customizable, allowing users to set different actions for the button, from launching favorite apps to running custom shortcuts.
Definitely! With the introduction of the new models, older versions like the iPhone 14 or Apple Watch Series 8 often see a price drop. It’s a great time to score some solid tech at a discount.
All the new Apple Watch and iPhone models are available for pre-order now, with an official in-store release slated for September 22nd.