‘Forever 21’ Reportedly Filing for Bankruptcy

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Major fast-fashion retailer, Forever 21, is a key player in the high street fashion industry and one of the largest tenants of American malls.

Over the years, the Los Angeles-based brand has managed to establish itself as a fan-favorite amongst teens looking to get fashionable, affordable clothing, but it recently seems to have hit hard times.

From declining sales to struggling to pay vendors and landlords, it isn’t looking good for the retailer. In fact, the future is looking so bleak that the company is allegedly preparing for a potential bankruptcy filing, according to Bloomberg.

Keep scrolling to get all the details on the uncertain future of the fast-fashion chain.

This year alone, over eight-thousand American retailers have announced store closures.

Landlords are already struggling to fill retail space in major malls and, with the rise of online shopping, offering convenience and ease to consumers right at their fingertips, it doesn’t look likely it’ll get any easier.

Earlier this year, we witnessed what may be one of the largest retail liquidations in history.

In February, discount shoe company, Payless, filed for bankruptcy and announced plans to close all 2,500 of its stores.

UK-based brand, Topshop, recently filed for bankruptcy and closed all eight-hundred of its branches in the U.S. as a result of its money troubles. Gymboree, Dressbarn, and Gap are also big-name brands who’ve been forced to close hundreds of stores this year.

It isn’t looking good for the fast-fashion retailer…

The retailer dominated the closets of pretty much every teen in the U.S, with many flocking to the store to get their hands on trendy, affordable garments.

It’s clearly a big contender in the high-street fashion market.

The couple started the company after moving to the United States from South Korea.

Before the company hit hard times, the husband-and-wife duo were estimated to be worth a staggering $3 billion. Now that’s some big bucks.

As a result of the store’s turmoil, according to Forbes, in July, the founding-couple reportedly lost their billionaire-status.

Firstly, the main culprit is declining sales, with many citing an increasing lack of relevance with its audience as one of the main reasons for it. People have also claimed that the brand had “widened its range of merchandise too broadly.” “They’ve lost sight of what brought them there,” Roger Beahm, executive director of the Center for Retail Innovation at Wake Forest University, said in July.

The fashion chain does not publish its financial information, but, according to Forbes, an industry analyst estimated that sales dropped quite significantly last year.

The company has quietly been downsizing its locations and closing international stores as a result and is attempting to “revive” its brand according to sources close to the business.

According to a report by Bloomberg, Forever 21 was “already negotiating additional financing options and working with advisors to restructure the company’s debt,” but those plans have since stalled.

Focus has apparently shifted toward securing a potential debtor-in-possession loan and preparing for a potential bankruptcy filing.

Well, it could help the retailer to cut underperforming locations around the world and recapitalize the business.

At the moment, it’s unclear which locations could be under threat if the company filed for bankruptcy.

But many of its stores located in malls are already taking a huge hit and seeing fewer shoppers.

But we have to admit, it isn’t looking good.  

Despite over a century in the business, department store, JCPenney has also been struggling. And one way that they are trying to resolve their money issues is by closing their underperforming stores. Keep scrolling to see which JCPenney stores are closing. Is yours on there?