The biggest night in the sporting calendar is here once again. Today, The Kansas City Chiefs take on the Francisco 49ers in the 54th annual Super Bowl at Hard Rock Stadium in Miami Gardens, Fla.
One of the biggest talking points of the night has been Google's rather unconventional ad. Keep scrolling to watch...
The Super Bowl is finally here.
via: Getty ImagesThe biggest date in the sporting calendar has rolled around for the 54th time.
And its safe to say, we've come a long way since January 15, 1967.
via: Getty ImagesThe first-ever Super Bowl game kicked off in '67, though it was originally called the “AFL-NFL World Championship Game," which isn't quite as catchy, is it?
The annual championship game has become more than just a sporting spectacle...Complete with celebrity-studded halftime shows, eye-wateringly expensive ad slots, and of course, some great football to go along with it - there's no doubt the Superbowl is one of the biggest sporting events of the year.
The game was originally created as part of the merger agreement between the NFL and its rival, the American Football League (AFL).
via: ShutterstockOriginally, the game took place in early to mid-January, but now it takes place on the first Sunday in February due to the current NFL schedule.
Currently, The New England Patriots and the Pittsburgh Steelers have the most Super Bowl championship titles...
via: Getty ImagesThey hold a whopping 6 each.
The game continually dominates viewing figures.
via: Getty ImagesThe Super Bowl frequently tops the ranks as the most-watched broadcast in the US - firmly cementing itself as America's most-watched game.
So much so...
via: Getty ImagesThat the 2015 game still holds the title as the most-watched US telecast of all time, with a staggering viewership of 114.4 million, according to CNN.
And its record-breaking impact stretches across the Atlantic too.
via: Getty ImagesThe Super Bowl is one of the most-watched annual sporting events in the world, coming in second to the UEFA Champions League final.
Although there's no doubt that the Super Bowl has become about much more than just the football.
via: Getty ImagesOf course, it's a long-anticipated day for football fanatics, but the annual event has rakes in views from those who don't even care for the sport.
Let's start off with the star-studded half time show.
via: Getty ImagesWhat traditionally began as a college marching band has transformed into one of the biggest and sought after gigs in the world - with many of our favorite a-listers crossing their fingers that they'll land the job.
Popular artists began taking to the stage during the game's third decade...
via: Getty ImagesWith the likes of New Kids on the Block, Gloria Estefan, and Michael Jackson performing at the event - it soon became a tradition for high-profile acts to headline.
Fast forward to now, and several big names have taken to the stage.The likes of Lady Gaga, Beyonce, and Prince has performed the lucrative gig.
But there's something that may surprise you about the halftime show...
via: Getty ImagesThough expenses for the performers and their entourage are covered, the artists don't actually get paid an appearance fee.
There has only ever been one exception to this...
via: Getty ImagesFor the Super Bowl XXVII halftime show with Michael Jackson, the NFL and Frito-Lay agreed to make a donation and provide commercial time for Jackson's Heal the World Foundation.
But given how many people watch the Super Bowl...
via: Getty ImagesArtists see a huge spike in album sales and downloads. So, despite not being paid to appear, it's definitely worth it.
The ads are another huge part of the event.And, as of last year, a thirty-second advertising slot would set you back a whopping $5.25 million. Safe to say, the price has skyrocketed over the years.
This year, this price has risen once again...A 30-second Super Bowl ad will cost companies around $5.6 million - $186,666 per second.
So it's no surprise that big-name brands pour everything into these ads...Brand's put millions of dollars into the celebrity-studded ads.
Last year, The New England Patriots triumphed over the Los Angeles Rams.
via: Getty ImagesThe game would become the lowest-scoring in history.
Today, the world tunes in to watch the highly-anticipated Super Bowl LIV
via: Getty ImagesKicking off at 6:30 pm ET, we will watch as the Kansas City Chiefs take on the San Francisco 49ers. Kansas City finished 12-4 in the regular season, beating the Houston Texans and Tennessee Titans in home playoff game, while The 49ers, finished 13-3, winning home playoff games over the Minnesota Vikings and Green Bay Packers, Washington Post reports.
Super Bowl LIV is taking place at Hard Rock Stadium in Miami Gardens.
via: Getty ImagesAnd the game will be broadcast on FOX.
In the wake of the Kobe Bryant tragedy...Players lined up at the twenty-four-yard lines in a pregame tribute to Kobe Bryant, his daughter Gianna, and the other victims of last weekend’s tragic helicopter crash in Calabasas. A moment of silence was also held along with a touching display.
Shakira and JLo take on this year's halftime show
via: Getty ImagesThe show marks the first time the music icons have performed on stage together.
Both stars have offered their thoughts on taking to the stage together.
via: Getty Images"Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl," Jennifer Lopez said "And now it's made even more special not only because it's the NFL's 100th season, but also because I am performing with a fellow Latina. I can't wait to show what us girls can do on the world's biggest stage."
The day is even more special for Shakaria, however.
via: Getty ImagesToday is the star's birthday! "I'm so honored to be taking on one of the world's biggest stages in the company of a fellow female artist to represent Latinos and Latinas from the U.S. and all over the world -- and to top it off, on my birthday!" the singer explained. "This is a true American dream and we are going to bring the show of a lifetime!"
And their performance has got everyone talking.
via: TwitterAnticipation was sky high and Twitter was buzzing with reactions to the performance.
People were quick to take to Twitter to slam the pair for "lip-syncing."
Welcome to the #SuperBowl Lip Sync Battle.....apparently. #Shakira #HalftimeShow https://t.co/EjtwjMc7D9— Media Critic (@Media Critic)1580692303.0
Viewers seemed to be particularly annoyed with Shakira.As the first out on stage during the dual performance, she well and truly got the brunt of the internet. "I mean if your doing the super bowl halftime probably shouldnt lip sync most of it shakira lol," wrote one annoyed Twitter user.
There's no denying that Shakira has been the main target, however.This really isn't looking good...
And it seems that's not all...
via: Getty ImagesShakira left everyone confused when she did a strange gesture towards the camera.
Fans are truly baffled.
What in the ever loving fuck was that tongue noise thing from Shakira? #PepsiHalftime https://t.co/XoQoJTe44K— We Boom Soon (@We Boom Soon)1580692582.0
Twitter was instantly filled with fans freaking out over the star."Shakira is my f***ing queen but when she stuck her tongue out and went "lololabababa" I lost it," wrote one fan.
Watch the clip for yourself below:
If I ain’t seen anything ever that’s more meme-worthy, I give you Shakira tongue lol https://t.co/6HcOGBa7Mx— Neek✊🏽 (@Neek✊🏽)1580692819.0
But one of the biggest talking points of the night comes courtesy of Google.
Ok, Google. You officially made me tear up during the Super Bowl.— Chris Bukowski (@Chris Bukowski)1580691233.0
The company made a rather unconventional decision for the ad...
Omg that @google commercial I’M NOT CRYING YOU’RE CRYING #SuperBowl https://t.co/0TrWiCHH8p— Frances Arias (@Frances Arias)1580691258.0
It seems to be a real tear-jerker.People were well and truly taken off guard by the company's "powerful" ad.
Twitter plummeted into turmoil.
Raise your hand if you’ve been personally victimized by a heartbreaking Google Super Bowl commercial #SuperBowlLIV https://t.co/NHXzNhFAUz— Amanda (@Amanda)1580691269.0
Watch the ad below:
Google got me with that commercial. Whoa, wasn’t expecting it to be that powerful and I even read about it.… https://t.co/D8J1IEmAo1— David Yankovich (@David Yankovich)1580691612.0