For those who missed it, Gillette released a controversial advert earlier this week. In it, they targeted some stereotypical toxic male behaviour, including catcalling, mansplaining, bullying, homophobia and sexual assault. So some nice light watching then.
However, nothing is ever simple in this world, and many were infuriated by the viral ad. So much so, in fact, that a few individuals started a movement to boycott Gillette, in order to stand up for their masculinity (or something).
But one Gillette boycotter took things a step further. He let his actions speak louder than his words, showing a picture of his Gillette razor sat at the bottom of a toilet bowl. Wow - that'll really show the liberals! As you may expect, the internet had something to say about this - and the responses are particularly beautiful.
On Monday, January 14th, Gillette launched a viral ad campaign.
#TheBestMenCanBe is always evolving, but shaping the men of tomorrow starts with actions we take today. Join us at… https://t.co/CGPqsQ6SXT— Gillette (@Gillette)1547476211.0
For those who missed it, here's the ad in full.The short film, presented on Gillette's YouTube channel, tackles all manner of toxic, (typically) male behaviour - including bullying, sexism, sexual harassment and more. It has currently been viewed over 16 million times.
A lot of the response was highly positive.
People thought the message was really important.
I'm actually emotional watching this. Be a man by taking a stand. @Gillette, well done and thank you! https://t.co/XZkXM3oSPh— ~FunkyGalileo~ (@~FunkyGalileo~)1547551256.0
Those who loved the ad felt really passionate.
THIS is how you use your brand. THIS is how you engage with your audience. Gillette being aware of mostly having a… https://t.co/sCtP7CT4Xg— 💭 (@💭)1547511009.0
However, not everyone felt the same way.There were some ad-viewers who were absolutely infuriated by the video and campaign.
Some of the responses were fairly simple.
@Gillette I'll never buy another Gillette again.— P. D. Mangan Health & Fitness Maximalist 🇺🇸 (@P. D. Mangan Health & Fitness Maximalist 🇺🇸)1547493817.0
Some felt the ad was too harsh on masculinity.They felt the ad was attacking the very people it hoped would purchase Gillette's razors.
Although, some angry responses were a little funny.It's weird how being called out for things that can be proven to be happening in the world causes some people to get quite so... defensive.
The whole thing seemed a little ridiculous.As a commenter on a Buzzfeed article put it, "how did we make a society that finds "don't sexually harass women, don't let boys or men assault each other, and treat each other with respect" a controversial message?"
But one man took his boycott of Gillette one step further.A Twitter user was not content merely to stop purchasing Gillette. He was not even okay with simply tossing his current razor in the bin.
Oh no.Yes, that's right. He was so angry with a literal advert, that he had to throw his razor... down the toilet?
We're sorry - what?!The man was so infuriated by an advert which was essentially saying that men should behave in a non-abusive way, that he threw his razor down the toilet.
The more you think about it, the weirder it gets.
@warroom My man here ruining his plumbing because a commercial suggested that maybe he should be nicer.— the Elevator Killer, Merv Griffin (@the Elevator Killer, Merv Griffin)1547592519.0
Can you flush a razor?We're guessing the short answer is no. And the long answer, while probably a little more complicated, is still also no.
@warroom Don't listen to them! Flush it! Real men don't call plumbers. Lift the toilet out with one arm and insta… https://t.co/g742ztUKT3— Pomfelo🇲🇽🇺🇸 (@Pomfelo🇲🇽🇺🇸)1547590755.0
Ok, we're kidding.But Twitter's responses to this man's bizarre protest really did have us giggling.
Because if this guy couldn't flush the razor ...
@warroom Now show us the picture where you fished it out of the toilet because you can't flush a razor— Thor Benson (@Thor Benson)1547600106.0
As you may expect, Twitter had the perfect response.
@warroom You paid for that razor. You now have to put your hand in the toilet to throw that out. You literally owned yourself.— Tony Posnanski (@Tony Posnanski)1547600068.0
Twitter users also noticed something else.Take another look at that toilet picture and you'll notice something very weird - and sad, too.
There's a reflection in the toilet water.
nothing says “owning the libs” like taking a picture of your reflection in the toilet https://t.co/E2Gjy84GYd— Matt Binder (@Matt Binder)1547594491.0
Some thought the reflection added a nice artistic touch.
@warroom The fact that we can see you reflected in the toilet water adds a certain sense of poetry to it all.— ☃️ Christopher ☃️ (@☃️ Christopher ☃️)1547584914.0
Luckily, the original poster returned to reassure us.For anyone worried about his plumbing - worry not. He did not flush the razor.
But, as Twitter quickly pointed out, the alternative wasn't much better.If the guy didn't flush the razor, then that means he had to stick his hand into the toilet. Which is not much better.
It's safe to say this "protest" wasn't too effective.Who's the real loser here? Gillette? Or the guy who had to shove his hand down the toilet?
Twitter really came into its own on this one.
The new Gillette ad made someone have a tantrum and throw away his razor in the toilet. The responses to it are go… https://t.co/EKsrp5KefT— Brian Murray (@Brian Murray)1547661912.0