Gwyneth Paltrow has made quite a few headlines lately. The list of things the actress-turned-lifestyle guru has drawn ire for is seemingly endless: insisting she made yoga a thing, perpetrating a violent ski-and-run incident, publicly performing what many considered a pretentiously overwrought “conscious uncoupling” from her ex-husband Coldplay frontman Chris Martin – oh, and just over a hundred pieces of dubious health advice advertised through her wellness empire, Goop.
Goop has been controversial from the start. It’s a brand that claims to represent accessible holistic health but is curated by a wealthy Oscar-winning actress who participates in the trappings of a laughably extravagant lifestyle reserved solely for the one percent. There’s an article on the Goop website promoting a $15,000 gold dildo, and it’s one of the least troubling.
The latest scoop on Goop is that the brand is moving to the small screen, with a Netflix docuseries that is sure to divide fans and critics.
Goop is the newsletter that became an empire.
via: ShutterstockLaunched in 2008, Goop started as a simple weekly email by Paltrow that encouraged readers to "eliminate white foods" and do a number of other rich people things in the name of living their best lives.
What does “Goop" even mean?
The most Goop crime possible. https://t.co/5I2veAl4ZQ— matt (@matt)1548822907.0
The brand has always been widely considered a little pretentious.
Gwyneth Paltrow & Other Celebs Who Are Not In Touch With Everyday Life - https://t.co/N6MXXw4LxA https://t.co/GMNSyxLRCn— Cracked.com (@Cracked.com)1549052460.0
Goop is infamous for its controversial health advice.
*screams from the rooftops* IF YOU HAVE A LIVER AND KIDNEYS THAT FUNCTION YOU DO NOT NEED TO DETOX *climbs a ladder… https://t.co/jCDzsVw5yu— ✨Poppy✨ (@✨Poppy✨)1546366527.0
There was the absurdly unrelatable column she wrote for busy moms.
via: ShutterstockDon’t you hate it when your robot can’t make coffee and you’re late for a fitting with your personal stylist? At least this blog delivered unto the world my all-time fav G.P. quote, “What up, gamers."
The notorious yoni eggs.
via: Shutterstock“Made of heart-activating rose quartz" designed to deliver positive energy right up your… yoni. Colloquially, that’s “where the sun doesn’t shine."
The encouragement of mugwort steams.
THE GOOP COP: Can I interest you in a soothing vagina steam? BAD COP: We have ya dead to rights! GOOP COP: What about a gold-plated vibrator— alexa “kocinski” (@alexa “kocinski”)1487461488.0
Don’t worry, Goop has advice for where the sun does shine too.
Do we really need to wear sunscreen, every day? https://t.co/c9xcZa1Apl— goop (@goop)1499825257.0
That landed G.P. in a bit of hot water.
via: ShutterstockAnd not the good yoni steam kind of hot water, either. The U.K. science organization, Good Thinking Society, found 113 misleading claims on the Goop website.
Some of Goop’s practices have proven fatal.
Woman dies from bee acupuncture. Gwyneth Paltrow and her chic lifestyle brand Goop been promoting insect venom to r… https://t.co/WO7S4mkx6S— Channa Prakash (@Channa Prakash)1521680837.0
Unfortunately, reports show the risks greatly outweigh any potential results.
via: ShutterstockEvidence showed bee sting therapy can actually increase the risks for anaphylaxis, stroke, and death over time.
After a number of Goop’s claims were found suspect, a formal complaint was submitted.
"GwynethPaltrow's @Goop Agrees To Pay $145,000 To Settle False Advertising Lawsuit" https://t.co/DlxS2mvF9L Fun cha… https://t.co/3cYA5lsvqP— Timothy Caulfield (@Timothy Caulfield)1536414265.0
G.P. was also forced to hire a fact-checker for the company.
Gwyneth Paltrow didn't want Condé Nast to fact-check Goop articles https://t.co/ce6VOnXHpr— The Guardian (@The Guardian)1532562327.0
Clearly, Goop’s methods have been pretty unpopular.
via: ShutterstockThe deceptive health advice, product recommendations, and ludicrous annual gift guides are basically a joke to everyone earning below the “millionaire" income bracket.
So it comes as no surprise that Paltrow’s latest Goop experiment is being met with some resistance.
Gwyneth Paltrow's Goop is getting a Netflix TV series https://t.co/TvjWcsNxZM https://t.co/DWZDCz4mI5— Variety (@Variety)1549300479.0
The series is intended to reach a wider Goop audience.
via: GettyG.P.’s team says the company has “bigger stories" to tell, and they want to use the streaming platform to do it. Is binge-watching a form of self-care?
The show will guide viewers into optimal wellness.
God, no: Gwyneth Paltrow and Goop are oozing onto Netflix https://t.co/U6WMiOqcxo https://t.co/TJeKx2Hx6X— The A.V. Club (@The A.V. Club)1549305004.0
Goop says it’ll be consulting medical professionals on the show.
via: GettyDoctors, researchers, and experts will weigh in during the half-hour episodes. Thanks, but Marie Kondo has already made our lives perfect G.P.
The empire is expanding its podcast reach, too.
via: GettyGoop’s podcast was one of the most-downloaded in 2018, with episodes ranging from self-help topics to interviews with celebrities like Oprah Winfrey and Julia Roberts.
The Goop pod recently interviewed former Starbucks CEO, Howard Schultz.
A scene from last week's Goop podcast, in which Gwyneth Paltrow interviews Howard Schultz: https://t.co/8j7y4pCuCG— Alexis Levinson (@Alexis Levinson)1548689102.0
Maybe forcing people to listen is?
via: GettyOk, that’s not exactly what’s happening. But starting in February the podcast will be streaming on 600 Delta airline planes – and there aren’t that many other entertainment options up in the air.
People are not stoked to see Goop move in on their fav streaming service.The announcement garnered attention from critics calling out Goop as nothing more than a rich person’s scam, a risk everyone is hyper-aware of with the recent dialogue around Fyre Festival.
Some say G.P.’s tips take advantage of women trying to have it all.
Good to see Gwyneth capitalizing on how our health care system has largely failed women forcing us to invest in the… https://t.co/bYwxgGLHVC— Joanna Piacenza (@Joanna Piacenza)1549293323.0
Others fear Netflix is being reduced to the next QVC online shopping channel.
@Variety So, #Netflix will be streaming infomercials?— “Mr. 24/7” Beau Bowden (@“Mr. 24/7” Beau Bowden)1549301437.0
People have already suffered as a result of Goop’s unsubstantiated claims.
@Variety @Netflix you really want to be responsible for people’s potential ill health because they wouldn’t be look… https://t.co/PDH7X61AhI— amandas autopsies (@amandas autopsies)1549300102.0
Conversations around non-traditional health practices are especially heated right now.
Hearing news about @netflix taking money from @GwynethPaltrow for a @goop series... OK...be prepared to have me ri… https://t.co/pk62zkaIEy— Mel 🤚🏻STAY AT HOME🏡 (@Mel 🤚🏻STAY AT HOME🏡)1549325138.0
Many viewers wish Netflix offered more actual science programming.
Dear @netflix, You did such a great thing putting high quality scientific programming like @BillNyeSaves on your p… https://t.co/r06pMChxiN— Melissa Girmscheid, NBCT (@Melissa Girmscheid, NBCT)1549324775.0
Some think a fictionalized Goop TV show is the real billion-dollar idea.
@shanselman Would legit watch a parody show about what working at Goop would be like tho— Christina Warren 🍑 (@Christina Warren 🍑)1549324723.0