Gwyneth Paltrow's wellness and lifestyle company, Goop, has been mired with controversy ever since its launch - and that appears to have only skyrocketed since it landed its own Netflix show - The Goop Lab.
Now, the UK's National Health Service (NHS) have spoken out about the controversial show, and they've had some quite scary things to say about it.
Keep scrolling to find out why The Goop Lab could pose a "considerable" health risk to the public and how Goop have responded to the backlash.
Gwyneth Paltrow's Goop is the newsletter that became an empire.
What does “Goop" even mean?
The brand is said to focus on "holistic health," and be accessible for all.
Goop doesn't just offer advice, however.
The brand recently brought out a candle that whipped up a lot of attention in the media...
Not to mention their eye-wateringly expensive "health summits."
Goop's eyebrow-raising health advice has landed the brand in some serious hot water over the years.
via: Getty ImagesAt one point, after a number of Goop’s claims were found suspect, a formal complaint was submitted back in 2018. Paltrow's empire was forced to pay out a hefty $145,000 to settle the false advertising lawsuit.
Clearly, Goop’s methods have been pretty unpopular.
via: Getty ImagesThe deceptive health advice, product recommendations, and ludicrously expensive annual gift guides have become something of a joke to everyone earning below the “millionaire" income bracket.
But it still has its fans...
via: Getty ImagesThe brand still proves very popular with health and wellness moguls - with many taking to Instagram to show off their Goop products.
The empire expanded to podcast reach, too.
via: Getty ImagesGoop’s podcast was one of the most-downloaded in 2018, with episodes ranging from self-help topics to interviews with celebrities like Oprah Winfrey and Julia Roberts.
But now, it's headed for the small screen.
via: imdbThe wellness guru is expanding her empire through new content, including a docuseries with Netflix.
The show, released on Jan 24, is filmed at the Goop headquarters...
via: imdbAnd the docuseries is intended to reach a wider Goop audience.
Reactions before the show hit screens were strong.
Hearing news about @netflix taking money from @GwynethPaltrow for a @goop series... OK...be prepared to have me ri… https://t.co/pk62zkaIEy— Mel 🤚🏻STAY AT HOME🏡 (@Mel 🤚🏻STAY AT HOME🏡)1549325138.0
Now, people have had the chance to watch the show.
via: imdbEach episode focuses on various alternative therapies for mental and physical illnesses.
The show claims to use the backing of real health professionals.
via: imdbBut there's no doubt that some of the advice and methods offered are baffling, to say the least.
And amongst those who have seen the show is NHS chief, Simon Stevens.
via: imdbAnd he's certainly not happy.
Mr. Stevens has put the show on blast this week.
via: imdbSpeaking at an event at the Sheldonian Theatre, Oxford, Mr Stevens, the chief executive of NHS England, said that The Goop Lab spreads "misinformation" and pushes "fake news."
That wasn't all...
via: imdbHe went on to throw some more serious accusations at Paltrow's show. "Fresh from controversies over jade eggs and unusually scented candles, Goop has just popped up with a new TV series, in which Gwyneth Paltrow and her team test vampire facials and back a 'bodyworker' who claims to cure both acute psychological trauma and side effects by simply moving his hands two inches above a customer's body."
He went on to say that the show poses significant risks to public health.
via: imdb"Gwyneth Paltrow's brand peddles 'psychic vampire repellent'; says 'chemical sunscreen is a bad idea'; and promotes colonic irrigation and DIY coffee enema machines, despite them carrying considerable risks to health and NHS advice clearly stating that there is 'no scientific evidence to suggest there are any health benefits associated with colonic irrigation'."