Heidi Klum’s controversial lingerie photoshoot exposed.
Supermodel Heidi Klum, 51, is no stranger to pushing boundaries in the fashion world.
But now, her latest campaign for Italian lingerie brand Intimissimi has really raised eyebrows.
Heidi’s modeling journey highlighted.
This family business Heidi has crafted is rooted in her long modeling career, beginning in the early ‘90s.
She first gained global fame as a Sports Illustrated Swimsuit model before joining Victoria’s Secret as an “Angel.”
Over the years, Klum built her brand, transforming from model to media mogul.
Her children have since followed in her footsteps, with Leni debuting on Vogue Germany’s cover in 2021.
Since then, Leni has worked as a model, including repeat collaborations with her mom.
Heidi’s edgy choices revealed.
Many have pointed out Heidi’s history of “edgy” choices in the fashion industry.
Throughout her career, she’s proudly embraced her body, facing criticism for her revealing style.
This isn’t the first time Klum has posed with Leni in a lingerie shoot — they first modeled together last year.
In fact, Klum’s defiant response to criticism of her lingerie photos with Leni came just last month.
During an interview on the Call Her Daddy podcast, Klum dismissed naysayers, saying she has no plans to “cover up.”
“I get the miniskirt question all the time: ‘So how long are you going to wear a miniskirt?’” she said.
Her answer? As long as she feels like it: “If I feel like it, I’ll wear it at 70.”
Klum’s outspoken confidence reflects her longstanding place in an industry where ageism is often rampant.
But this time, fans seem more vocal, especially about her decision to involve her young daughter and elderly mother.
Heidi Klum stuns with three-generational modeling move.
Klum’s family affair includes not only her 20-year-old daughter Leni, but also her 80-year-old mother, Erna.
Yes, that’s three generations posing together, causing waves across social media.
Heidi’s instagram post explained.
In the Instagram post, Heidi, Leni, and Erna pose in Intimissimi’s new lightweight cashmere collection.
They’re not wearing the brand’s signature lingerie this time, though Leni’s sheer top does reveal a lace bra underneath.
Klum, a German-born model, shared the post on Monday, immediately setting off a wave of online chatter.
Mixed reactions from fans detailed.
But the recent inclusion of Erna has brought an unexpected twist, creating a viral stir.
Fans took to social media to share their mixed reactions, with some calling the move “empowering.”
However, others labeled it “disturbing,” questioning the boundaries of family in modeling.
A significant number of commenters expressed concern, saying the ads “felt wrong.”
“Dude, that’s your mom,” one bluntly commented, summing up the reaction of many.
Another user wrote, “What normal mom would pose together with her daughter in lingerie?”
Supporters, however, argue that Heidi is celebrating womanhood and family through the shoot.
Some fans praised her, with one commenting, “Family business, it must be continued!”
Whether applauded or criticized, Heidi’s actions have always commanded public attention.
Despite the backlash, Heidi appears unphased, as she still stands by her belief in personal freedom and body positivity.
For Klum, this new ad campaign seems to be a declaration: she’ll keep pushing boundaries her own way.