IKEA made an ad where parents tell their daughter that she can't return home until she has found a boyfriend.
They pulled the ad yesterday after it was faced with tons of criticism on the Chinese social media platform Weibo. IKEA said that they are dedicated to gender equality and didn't mean to offend anyone. They meant to show that you can transform a space quickly with IKEA furniture, in time for a celebration such as engagement party.
Their idea is flawed on another level because no one can find a boyfriend that quickly, am I right or am I right? But that's aside the point.
Here's the video that Ikea took down.
via: EuroNewsIt shows a woman at dinner with her parents, who are clearly displeased with her. Her mom says something, presumably asking her to go out and find a boyfriend. The daughter reappears, man under her arm, to her parents' delight. The parents quickly redesign the apartment (using IKEA products, of course) to accommodate the new guest. They also give him more attention than their own daughter and are clearly more excited now that she has a beau. Was this offensive or just a lighthearted ad?