We know that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.
Some of the world's biggest companies pay big money to designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see.
How many of these “hidden” images revealed in plain sight did you initially miss?
FedExThis is one of the best-known logo images, but just in case you’ve missed it, look between the “E" and the “x." In the white space, there's an arrow that subliminally represents speed and precision.
FedEx (in Arabic)Interestingly enough, FedEx made sure to include the arrow in the logo used in Arabic-speaking countries, too. You probably noticed that this arrow appears to point backward. That's because Arabic is read from right to left.
Wendy'sThis Wendy's logo appears to say the word "Mom" in Wendy's collar, suggesting that their cooking is like Mom's home-cooked meals. You know, if mom made square hamburgers and served ketchup in small paper cups.
Pittsburgh ZooThe white space in this logo pops out and reveals a gorilla and a lion staring each other down. While the ape is quite a beast, my money would still be on the lion. He is king of the jungle, after all.
Chick-fil-AThe Chick-fil-A logo incorporates a chicken into the "C." Although this isn’t very hidden, it is still pretty clever, more so than their attempts to have people believe that their meals are nutritious.
NBCConsidering they’re often referred to as “the Peacock Network," among other things, this one is rather obvious. But the symbolism of the colored feathers represent each division of NBC (from when the logo was first designed, as there are more now) and the head of the peacock is looking right, meant to symbolize looking forward (to a show that can compete with “Mad Men" and “Modern Family.")
AmazonNot only is the Amazon logo smiling, but there’s also an arrow starting at the “a" and ending on the “z" to indicate that Amazon has everything from A to Z that you don’t need but will buy so you spent enough to qualify for free shipping.
Baskin RobbinsHere's the scoop: Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo.
CiscoHidden within the waveforms in the Cisco logo, you'll find a subtle little representation of the Golden Gate bridge — a clever nod to the communication company's San Fransisco roots.
Nintendo GamecubeMaybe this one isn't necessarily hidden per se, but man if Nintendo's wonderful little console the Gamecube didn't have a clever logo. It's a "G" that is also a cube! That was, like, the Gamecube's whole deal — that it was a cube!
Hope for African Children InitiativeNot only does the logo for this Africa-focused charity show the continent it's looking to help, it also shows a silhouette of a grown-up and a child. As the Hope for African Children Initiative is working to help children orphaned by AIDS, this imagery is a quiet nod to the group's motivation.
AdidasWe've all wither worn or seen someone wearing Adidas shoes in our lives, but it's very possible you never took in the hidden meaning of the three stripes the athletics company uses as its logo. Well, those stripes are arranged to look like a mountain — the kid of obstacle its customers will be able to overcome, so long as they buy Adidas shoes.
SubwayIn the Subway logo, there's an arrow going one way and another arrow going the other way. And you know what else goes one way and also another way? Actual subways.
Minnesota WildI'm from Minnesota and saw this logo for the state's hockey team, oh, I dunno, 800 times before I realized it wasn't just a collection of trees at night — it was in the shape of a mountain lion-esque beast. Now that's wild.
ToyotaThe Toyota logo is doing a lot of work conveying multiple meanings. Not only do these two rings form a "T" — like "Toyota" — they also hint at the interconnectedness of Toyota's products.
Museum of LondonThis one's for the map-lovers — the logo for the Museum of London has color splotches behind it, but those color splotched tell a story. Each shape is a different outline of London from different points in its long history.
Levi'sThe Levi's logo is secretly shaped like a pair of Levi's jeans' pockets. Did you ever notice that? I didn't, and I wear a lot of Levi's jeans. (They're great for painting.)
Spartan golf clubIf you try to see a golfer in this logo, you will, and easily. If you try to see a spartan warrior in this logo, you will, similarly easily. But you can't see both at once. Go ahead, try it. See? Can't be done.
Sony EricssonThere is both a hidden "s" and a hidden "e" in this logo — just check out the gray space that the orb is making. Almost makes you want to buy a mid-2000s phone, doesn't it?
UniliverThe brand Unilever does a lot of stuff, so instead of deciding what one product they wanted to be defined by, they threw in every damn product they make. Go ahead, try not to buy something from Unilever! I dare you!
ContinentalThe "C" and the "O" of "Continental" make a tire. Since Continental is a tire retailer, you have to give it u to them for putting their product right there in the logo.
SlackHidden within the Slack logo, you'll see not only multiple colors (for the different people theoretically using it) but also speech bubbles and hashtags — the lifeblood of any productivity app!
PatreonPatreon's hyper-simple logo forms a "P" out of a circle, representing the product being created, and a sturdy, solid line, representing the backers who make the product happen. And wouldn't you know it, that's exactly what Patreon does!
ElefontIt's both an "e" and an elephant trunk! I both love it and am terrified by it. (Whenever an elephant's around, we are all in danger of being stepped on and therefore crushed into people mash.)
Ed's ElectricSuch a simple plug and receptor are represented in this logo, and the negative space forms an "E" without having to alter anything about the original design! Pretty incredible.
Circus of Magazines
Circus of Magazines #Logo Design http://t.co/QNvqqyOwEY— LogoLion (@LogoLion)1396887068.0