We know that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.
Some of the world's biggest companies pay big money to designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see.
How many of these “hidden” images revealed in plain sight did you initially miss?
FedEx (in Arabic)
via: ShutterstockThis Wendy's logo appears to say the word "Mom" in Wendy's collar, suggesting that their cooking is like Mom's home-cooked meals. You know, if mom made square hamburgers and served ketchup in small paper cups.
via: ShutterstockThe white space in this logo pops out and reveals a gorilla and a lion staring each other down. While the ape is quite a beast, my money would still be on the lion. He is the king of the jungle, after all.
via: ShutterstockThe Chick-fil-A logo incorporates a chicken into the "C." Although this isn’t very hidden, it is still pretty clever, more so than their attempts to have people believe that their meals are nutritious.
Dream Family Dental
The Musical Dog Show
Fly High Creative
Green Door Restaurant
via: ShutterstockConsidering they’re often referred to as “the Peacock Network," among other things, this one is rather obvious. But the symbolism of the colored feathers represent each division of NBC (from when the logo was first designed, as there are more now) and the head of the peacock is looking right, meant to symbolize looking forward (to a show that can compete with “Mad Men" and “Modern Family.")
via: ShutterstockNot only is the Amazon logo smiling, but there’s also an arrow starting at the “a" and ending on the “z" to indicate that Amazon has everything from A to Z that you don’t need but will buy so you spent enough to qualify for free shipping.
via: ShutterstockHere's the scoop: Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo.
via: ShutterstockHidden within the waveforms in the Cisco logo, you'll find a subtle little representation of the Golden Gate bridge — a clever nod to the communication company's San Fransisco roots.
via: ShutterstockMaybe this one isn't necessarily hidden per se, but man if Nintendo's wonderful little console the Gamecube didn't have a clever logo. It's a "G" that is also a cube! That was, like, the Gamecube's whole deal — that it was a cube!
Hope for African Children Initiative
via: Wikimedia CommonsWe've all either worn or seen someone wearing Adidas shoes in our lives, but it's very possible you never took in the hidden meaning of the three stripes the athletics company uses as its logo. Well, those stripes are arranged to look like a mountain — the kid of obstacle its customers will be able to overcome, so long as they buy Adidas shoes.
via: ShutterstockGoogle's original logo breaks a pretty important design rule — never use more color than you have to. Indeed, there is one green letter in the word that could very well feel off, since there's no green anywhere else to compliment it. But that was Google's plan all along — the "L" is green because Google wanted everyone to know they weren't afraid to break the rules.
via: ShutterstockIn the Subway logo, there's an arrow going one way and another arrow going the other way. And you know what else goes one way and also another way? Actual subways.
via: ShutterstockThe Toyota logo is doing a lot of work conveying multiple meanings. Not only do these two rings form a "T" — like "Toyota" — they also hint at the interconnectedness of Toyota's products.
Museum of London
via: Getty ImagesThe Levi's logo is secretly shaped like a pair of Levi's jeans' pockets. Did you ever notice that? I didn't, and I wear a lot of Levi's jeans. (They're great for painting.)
Spartan golf club
via: Wikimedia CommonsThe "C" and the "O" of "Continental" make a tire. Since Continental is a tire retailer, you have to give it u to them for putting their product right there in the logo.
Circus of Magazines
Circus of Magazines #Logo Design http://t.co/QNvqqyOwEY— LogoLion (@LogoLion)1396887068.0
via: Wikimedia CommonsIf Nintendo's Gamecube had a logo that told you what it was, the Wii has a logo that tells you what it wants you to do. The two "i"s represent two people, sitting side-by-side, doing what Nintendo was hoping you'd do with your Wii: playing games together.
Iron Duck Clothing
from @siahdesign - Iron Duck Clothing • Logo for a UK based clothing company. #vaniladesign #adobe #adobeillustra… https://t.co/s7Es9kaRZ1— Vanila Design (@Vanila Design)1467323494.0
Logo Design for Killed Productions by Unknown #LogoOfTheDay #logo #design #webdesign #creative http://t.co/vNqiu2lz3R— EGORILLA (@EGORILLA)1381222265.0
#LogoInspiration: Pencil by @reghardt – Hire quality #logo and #branding #designers at @JoinTwine. #logodesign… https://t.co/WeNptv5lCK— Twine Logos (@Twine Logos)1504308452.0
via: Wikimedia CommonsThere is a lot going on in this here AirBnB logo. First of all, that loop in the middle? It functions both as a head (for an AirBnB user) and a map pin (for the location of the place that user will be staying). Going father, that loop is part of a heart (implying users will love their stay), and the whole thing is turned upside down to make it the letter "A" (for AirBnB, natch).
via: ShutterstockIf you've ever spent any time in your school's library, you've paged through a National geographic. But have you ever thought about that little gold rectangle they use as their logo? The idea behind it is that it is a doorway into another world... (A world of learning!)
San Diego Zoo
via: ShutterstockWhat is it about zoos and incredible, subtle logos? The San Diego Zoo continues the trend by turning the letters "Z" "O" and "O" into an animal's paw print. These zoo guys are just killing the logo game over here.
via: ShutterstockWhile you were shoving chips in your face you might have missed that there was an actual fiesta going on in the Tostitos logo. Yes, the two t’s are partying over a bowl of dipping sauce that dots the “i." Olé!
via: ShutterstockThe NFL team's logo is much more than a really cool looking bird. Rather, it’s a really cool looking bird in the shape of a big letter “F" for Falcons and other four-letter words disgruntled fans might utter throughout the season.
via: ShutterstockBecause giving (and saving) should make you happy, the “G" in “Goodwill" is zoomed in and cropped to form a smiling face.
via: ShutterstockIn this case, look directly at the sun (and only in this case, unless you want to burn your eyes out). Actually, look directly at the diamond and you’ll see it says “Sun" in every direction.
Le Tour de France
via: ShutterstockThere is a cyclist in there, literally, on "Tour." Notice how the “o," “u," and “R" all come together along with the yellow dot to form the image. Immediately after posing for this logo, he was taken in to pee in a cup to be tested for performance-enhancing drugs. Results are pending.
via: ShutterstockWant a free Hershey Kiss? Check the front of the bag. OK, it’s a bit disappointing that it’s not actually a piece of chocolate, but if you look between the “K" and the “I" you just might find an extra one, at least visually.
via: ShutterstockConsidering the point of Pinterest is for users to “pin" things like projects and recipes they’ll never create to virtual boards, it makes sense that the logo incorporates a pin into the letter “P."
via: ShutterstockAt first, all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
via: ShutterstockEveryone knows about the Golden Arches and that the “M" stands for “McDonald’s." But what you might not know is that in the 1960s design consultant and psychologist Louis Cheskin said customers unconsciously recognize the logo as “symbolism of a pair of nourishing breasts." I think the dude just needed a date. Pretty clever, if you ask me.
The Bronx Zoo
Beats by Dre
via: ShutterstockHere's a logo you've undoubtedly seen all over the place. Can you see the hidden image in it? It's a happy person wearing beats headphones! I can only assume those headphones also have a clever logo, and so on, and so on...
via: ShutterstockThis one might take some work since the hidden image is not one most Americans would be familiar with. But hidden in the Coca-Cola logo is actually the flag of Denmark. This wasn't the original intention, but once they discovered the Danish flag, which has been named the happiest country on Earth, they set up a media stunt in Denmark's biggest airport where they welcomed people with flags. Why they didn’t welcome them with Coke is still a mystery.
The Guild of Food Writers
CNN (in Arabid)
via: ShutterstockObviously, the Hyundai logo is a stylized letter H, but that's not the only meaning behind the logo. It was designed to resemble two people — the customer and the dealer — shaking hands. And that's not the only vehicular logo with a hidden meaning...
via: ShutterstockSubaru also has a meaning that you might not have realized. "Subaru" is the Japanese name for the Pleiades star cluster, also called "The Seven Sisters." That's why the stars are there. But you might have noticed there are only six stars in the logo. That's because according to tradition, one of the Seven Sisters is always invisible.
via: Getty ImagesUsing your “razor sharp" focus, you will notice that the “G" and “I" have been perfectly cut to represent the sharpness and precision of the razors.
via: ShutterstockThis is another logo with multiple interesting details. First of all, the Quiksilver logo itself is a stylized version of the famous woodblock print "The Great Wave off Kanagawa." Secondly, here's what happens when you put two Quiksilver logos together...
London Symphony Orchestra
via: Getty ImagesFeel like playing Pac-Man? All you have to do is tilt it a little to the right and then shift the “nose" upwards. Life is good.