We're a little over a week into 2018, and already there's plenty to be angry about. The fact that no women were nominated for the Best Director category at the Golden Globes. Everything Trump tweets. The general state of the world.
And the fact that H&M can't get it together and stop being racist.
Clothing retailer H&M is in the middle of a racial controversy due to a tone deaf ad on their U.K. website.
Yo @HM you need to explain yourself. What the hell is this? https://t.co/YVAvjt0Nsd https://t.co/jGGAPOLS6e— alex medina (@alex medina)1515378875.0
The company removed the ad from the website after the backlash on the internet.
@hm In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other… https://t.co/JLo1HSWMLL— alex medina (@alex medina)1515379346.0
Twitter quickly pointed out the difference in what the young white children were modeling.
Canadian singer The Weeknd subsequently cut ties with the clothing retailer following the ad.
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm an… https://t.co/684367Ox9k— The Weeknd (@The Weeknd)1515439241.0
Many Twitter users took to the ad to give it an update.One updated the sweatshirt to say, "Coolest Kid in the racist ass H&M catalog." This isn't the first time that H&M has found itself in the middle of a racial controversy...
Back in 2015, the Swedish retailer came under fire for their racist comments in response to the lack of diversity in their marketing campaigns.A Twitter user asked them why they don't include black models and their response was that "its workers make selections that 'convey a positive image'." They apologized, but clearly have learned...nothing.
Many people on Twitter were just flat-out confused.
. @hm, have you lost your damned minds?!?!?! https://t.co/EYuCXLZtv3— Charles M. Blow (@Charles M. Blow)1515382264.0
It's not a person of color's job to teach white people how to not be racist, but when you lack diversity then you continue to sit in your ignorance.
🖤🤴🏽 @hm There you GO! https://t.co/LHKznUwzh8— leratokganyago (@leratokganyago)1515445714.0
The company continued to explain that they're going to investigate how the shirt and the image came to exist."It is obvious that our routines have not been followed properly. This is without any doubt," they explained. "We will thoroughly investigate why this happened to prevent this type of mistake from happening again."
H&M is not the only company to come under fire after a racist ad hit the web.
This artist reclaimed insensitive H&M ad to portray model as the young king he is https://t.co/yShBAw8xp6 https://t.co/wETK98fPZi— Blavity News (@Blavity News)1515445945.0