Hugh Jackman Savagely Roasts Ryan Reynolds in New Ad for Reynolds' Gin Company | 22 Words

Ryan Reynolds and Hugh Jackman are two of the biggest stars in Hollywood today, and they actually have a lot in common. Both have acted in incredibly successful superhero franchises, playing fan-favorites Deadpool and Wolverine respectively. Both have led a some classic, heartwarming romantic comedies — but they’ve also proven their acting chops with a number of dramatic roles too.

Both Reynolds and Jackman were born outside the United States, they measure at a height of 6’2’’, and have been named People’s “Sexiest Man Alive.” Oh, and both of them are obsessed with roasting the heck out of each other on social media.

While the actors have been developing their unique friendship since they appeared alongside each other in X-Men Origins: Wolverine, their feud has also been slowly escalating over the last few years with the emergence of public pranking opportunities on social media. Although Jackman and Reynolds recently announced a truce, their latest stunt suggests the feud is far from over.

Ryan Reynolds and Hugh Jackman have a longstanding feud.

via: Getty

They constantly roast each other the way only real buds can. It seems pretty fundamental to their friendship.

It’s been going on for quite some time.

via: Getty

The two are constantly exchanging barbs on social media, in interviews, at private parties, and even in their films.

Recently, things had started escalating to a point of mutually assured destruction.

Deadpool and Wolverine going head-to-head only means one thing, a fight to the death.

So the two called a truce.

via: Getty

And the world could, once again, breathe easy.

First, Reynolds extended the olive branch.

To prove his act of peace was in good faith, the actor promised to make an ad for Jackman’s company, Laughing Man Coffee.

A few minutes later, Jackman returned the gesture.

For his part of the truce, Jackman claimed he would deliver an ad for Reynolds’ company, Aviation Gin.

Naturally, everyone was dying to see these ads.

Was this truce for real, or were the actors pulling another prank? Maybe this time on their fans?

Jackman insisted he was hard at work.

The commercials would be a testament to their friendship, so obviously they both needed time to get them just right.

At least now they were agreeing on something.

The two assured fans they’d make good on the promise, and we all waited with bated breath.

Finally, they unveiled the long-awaited commercials that would renew their bond.

Well, that was the plan anyway. But things didn’t go as smoothly as hoped.

The official unveiling video begins with so much potential.

Reynolds excitedly admits that he’s been working “24/7" on his ad for Laughing Man Coffee, and can’t wait to share his ad with Jackman and the world.

Who knew a coffee commercial could be so beautiful?

Reynolds’ commercial is visually stunning, and basically a love letter to Jackman and the philanthropic work he does through his company.

It’s also secretly hilarious.

Reynolds sneaks in some subliminal messaging by not-so-subtly working in the name “Hugh" about a dozen times, because he’s Ryan Reynolds and nothing he does is ever 100% serious.

The commercial earns a stunned silence from Jackman.

It’s immediately clear he was not expecting such a heartfelt effort from Reynolds, who then reveals with pride that the ad cost him $1 million.

That’s when Jackman starts backpedaling.

All of a sudden, his commercial isn’t “quite ready" and needs “color correcting," but Reynolds isn’t hearing it. To Jackman’s dismay, the ad starts to roll.

And it’s a trainwreck.

Jackman’s advertisement dives right in with a cutting, “Ryan Reynolds is a complete and total f***ing a**hole"– a far cry from the flowery sentiments expressed in the expensive, handcrafted piece of art that was Reynolds’ ad.

“The gin’s pretty great though."

Jackman seems like he’s about to deliver a compliment but immediately undercuts it by reaching for a bottle of Reynolds' Aviation Gin, opening it, and letting its contents pour unceremoniously on the table and floor with a satisfied smirk. Welp.

So much for that truce.

Back in the studio, the two look gutted. Jackman half-heartedly offers, “I didn’t think the truce was actually real" before the screen cuts to black.

Reynolds’ official take on the dumpster fire?

Though short, the actor’s statement conveys volumes of hurt and humiliation.

What did Jackman have to say for himself?

The mean-spirited instigator shows no remorse, which can only mean the truce is officially over.

You can’t help but feel a little bad for Reynolds.

Even though this probably means more hilarious feud content.

And Reynolds can clearly dish it out.

There was the time he pranked Jackman on his press tour with an impromptu, at some moments inappropriate, interview.

But Jackman knew exactly how to take him down a peg.

The actor’s fake public service announcement/exposé is an expert roast of Reynolds’ flopped films.

But Reynolds had a PSA too.

The ad claims Jackman has been living a lie and convincing the public that he’s Australian when he’s actually from Milwaukee. This is, by all accounts, untrue.

That got Jackman’s attention.

He responded with the most insulting video of all – one that featured the actor picking up dog poop from a photo of Reynolds. What position were they trying to keep each other from getting elected to? Unclear.

Ok, maybe Jackman has gotten in a few more jabs than Reynolds.

But they’re not always his fault. This Faceapp reveal was just a very unhappy coincidence for Reynolds, and probably his wife Blake Lively, too.

To be fair, Reynolds did pull what might be the biggest roast of them all.

He snuck a solid Jackman burn into his movie Deadpool when he used the actor’s face as a mask.

So naturally, Jackman had to do a mask gag too.

The actor posed as Reynolds in a video announcing his new star on the Hollywood Walk of Fame and gave fans permission to urinate on his section of the sidewalk.

Honestly, Jackman’s Christmas party prank might have been the worst of all.

He told Reynolds to come in an ugly sweater, but this was no ugly sweater party. Just look at the pain in his eyes.

As much as these boys tease each other, it’s pretty obvious the love is all real.

We can’t wait to see how they take things further in the next round. It’s your move, Reynolds!