April 23, 2007. Eleven years ago. That's when the Food Network's Diners, Drive-Ins, and Dives premiered.
With the one-and-only Guy Fieri at the wheel (literally, of his red Camaro, and figuratively), the show is now in its 28th season.
A television show doesn't last that long unless there's something about it. And as an avid fan of Triple D, I know exactly what that something is.
Diners, Drive-Ins, and Dives is about so much more than good food. It's about good people.
First, there is no Triple D without Guy Fieri.And yeah, you better roll that "r" in his last name. Watching the show is a serene experience, entirely sublime, and no, I'm not referring to the band that's probably in Fieri's "top five of all time." Guy Fieri is the backbone of Diners, Drive-Ins, and Dives and anyone who tells you differently is full of crap. Sure, the bleach-blonde spikes and bowling shirts are definitely a lewk.
In its decade-long run, Diners, Drive-Ins, and Dives has cultivated its very own language.On Triple D, every restaurant is a "joint." All good things on the show are"scratch-made." When Guy Fieri likes a dish — really likes it — it's "money" or "legit" or "righteous" or "killer" or "lights-out" or "out-of-bounds" or "real-deal" or, if things are really explosive, "dynamite" or the "bomb." He can eat something he loves "all day. All day, man." When he doesn't like something, he just sort of names the ingredients in it: "Oh yeah, you can really taste the peppers, and I'm getting some of those olives too. The garlic's really coming through..."
"On camera, I once said, 'This pizza looks like a manhole cover in Flavortown.' Willy Wonka had a chocolate stream, you know? So it's taking these iconic food items, these iconic food moments, and giving them a home. They all live in Flavortown. It's like one of those things in The Matrix: You can only get down with Flavortown if you believe in Flavortown. I have people walk up to me and say, 'Hey, I'm a citizen of Flavortown.' I have people that want to pledge to be a city council member of Flavortown or the mechanic. It doesn't stop. What would be the airline of Flavortown? Sausage Airlines? It just doesn't stop. I just said it, and then people heard it. Of course, there's no Flavortown—unless you believe in it."