Brands, influencers, celebs and, well, plain old ordinary people alike use Instagram on a regular basis. In fact, over sixty percent of us internet users have an account - so it's a pretty popular app.
And if you're familiar with Instagram, you know that it's been a whirlwind over the last year or so, with a number of changes wreaking havoc with users across the globe. And now, there's another one to add to the list, as Instagram has begun removing the like count from our images.
For most of us, it may be a slight inconvenience, but nothing major. In fact, Instagram has come out with quite a valid reason for doing it. But there's a large group of people who will take a massive hit from this - those who make money through posting on the site: Instagram Influencers.
And the internet seems pretty reluctant to offer their sympathies. After all, there's forever been an ongoing debate about whether being a social media influencer is actually a job in the first place.
Keep scrolling to find out what the big change will mean for influencers and how everyone is reacting to the news...
Instagram is now a booming business for people making money online.
And many of them are making the big bucks.
But a number of changes that Instagram has enforced have made this career path rather unstable.Unless you're right at the top of the ranks, we don't anticipate that it's a stable income anyway, not at least compared to the traditional 9 to 5, but Instagram hasn't exactly made it easy in recent years.
For example, does the word "algorithm" ring a bell?
The Instagram algorithm is so messed up. Less than 10% of my followers see my posts and I put a lot of effort into them :/— Taylor ☾ (@Taylor ☾)1563173191.0
As you can imagine, Instagram Influencers took a big hit from this.Like this blogger/influencer, who has seen her likes cut from over 5k to a mere two-hundred in a matter of months. Ouch.
Instagram did try to explain the change...
But people still refused to accept the change.
COULD YOU GUYS PLEASE FOCUS ON UPGRADING THE DESIGN OF @INSTAGRAM AND STOP CHANGING THE ALGORITHM, ITS ANNOYING https://t.co/itsejhanQV— marvyn (@marvyn)1562617395.0
Influencers did, however, seem to recover for the most part.
But now Instagram has implemented yet another huge change.
Instagram is removing the like count from our images.Yep. It looks like the site is actually moving forward with the plans, after teasing the change for a while. Currently, Instagram has said it is testing the change in countries including Ireland, Australia, and Japan and hinted that it could eventually be introduced globally. One of the first thoughts that came to mind after the change began rolling out was "what will this mean for influencers?" After all, brands dish out sponsorships based on people's likes, followers, and overall engagement. Well, keep reading, because some top stars could be set to lose all of their fame and fortune...
For the most part, people actually seem to think that the change is good.
I think most of us are pretty good at not judging our worth by the number of likes on an instagram photo. Where fol… https://t.co/chs5vOnVz6— Sara Tasker (@Sara Tasker)1563454736.0
In fact, that's exactly what Instagram is trying to achieve.
via: GettyAfter a staggering number of accusations were thrown at Instagram over the platform affecting its users' self-esteem, Instagram appears to have taken action, as Instagram chief, Adam Mosseri, highlighted in a statement: “We want people to worry a little bit less about how many likes they're getting on Instagram and spend a bit more time connecting with the people that they care about." It's a fair point.
But, when it comes to influencers, the change hasn't been as well received.
Influencers in Australia have taken a particularly big hit.
Co-star, Elizabeth Sobinoff, is also feeling the effects of the change.Social Blade, Sobinoff has also been losing followers. Despite being well known in Australia for posting about female empowerment, she’s lost almost one-thousand followers since the changes were introduced.
And people have had a lot to say about the issue.People weren't exactly quick to offer up their sympathies.
Others thought that it was unfair on influencers.
@beckygelato @instagram Should be a choice to display likes though. Social media influencers have jobs that are dir… https://t.co/4lI5g6ZQCP— Nate (@Nate)1563499097.0
But, for the most part, people were pretty brutal with their reactions.
via: Daily MailThe Aussies were particularly harsh, with many saying that influencers will "have to find a real job now." Ouch.
It seems that many people think that influencers have "an easy ride" and that it was never going to last very long.
via: Daily MailNo matter what you think, if your potential for earning money was declining, you would be pretty annoyed, influencer or not. As of now, it's unclear whether the change is here to stay, but we expect that many influencers won't be too happy if it is.