The biggest night in the sporting calendar has passed once again. This week, The Kansas City Chiefs took on the Francisco 49ers in the 54th annual Super Bowl at Hard Rock Stadium in Miami Gardens, Fla.

But it seems one famous couple stirred up some controversy over the evening. And now Jay-Z has explained the reason behind his and Beyonce's contentious move.

The Super Bowl has finally happened.

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The biggest date in the sporting calendar rolled around for the 54th time this week.

And its safe to say, we've come a long way since January 15, 1967.

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The first-ever Super Bowl game kicked off in '67, though it was originally called the “AFL-NFL World Championship Game," which isn't quite as catchy, is it?

The annual championship game has become more than just a sporting spectacle...

Complete with celebrity-studded halftime shows, eye-wateringly expensive ad slots, and of course, some great football to go along with it - there's no doubt the Superbowl is one of the biggest sporting events of the year.

And its record-breaking impact stretches across the Atlantic too.

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The Super Bowl is one of the most-watched annual sporting events in the world, coming in second to the UEFA Champions League final.

Although there's no doubt that the Super Bowl has become about much more than just the football.

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Of course, it's a long-anticipated day for football fanatics, but the annual event has rakes in views from those who don't even care for the sport.

Let's start off with the star-studded half time show.

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What traditionally began as a college marching band has transformed into one of the biggest and sought after gigs in the world - with many of our favorite a-listers crossing their fingers that they'll land the job.

Popular artists began taking to the stage during the game's third decade...

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With the likes of New Kids on the Block, Gloria Estefan, and Michael Jackson performing at the event - it soon became a tradition for high-profile acts to headline.

Fast forward to now, and several big names have taken to the stage.

The likes of Lady Gaga, Beyonce, and Prince has performed the lucrative gig.

The ads are another huge part of the event.

And, as of last year, a thirty-second advertising slot would set you back a whopping $5.25 million. Safe to say, the price has skyrocketed over the years.

This year, this price has risen once again...

A 30-second Super Bowl ad will cost companies around $5.6 million - $186,666 per second.

Shakira and J-Lo took on this year's halftime show

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The show marks the first time the music icons have performed on stage together.

Both stars have offered their thoughts on taking to the stage together.

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"Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl," Jennifer Lopez said "And now it's made even more special not only because it's the NFL's 100th season, but also because I am performing with a fellow Latina. I can't wait to show what us girls can do on the world's biggest stage."

And of course, that is far from the only musical offering.

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Demi Lovato has taken on the national anthem - making this her second major music event in recent weeks after her emotional Grammys performance.

Believe it or not...

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The twenty-seven-year-old songstress predicted she would perform at the Super Bowl. "One day, I'm gonna sing the national anthem at a super bowl," a Tweet read from Feb. 7, 2010. "Onnnee dayyy...."

The star has been raking in praise for tonight's performance.

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Twitter has been flooded with praise for the songstress, with many noting her bravery for coming back from her near-fatal overdose in 2018.

But it seems one famous couple has been whipping up controversy.

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Jay  Z, Beyonce, and their daughter, Blue Ivy, were slammed for failing to stand during the national anthem.

The Carters were sitting together a few rows back from the field...

And they showed no signs of standing during Demi's performance.

People are less than impressed.

Many people deem it disrespectful not to stand during the national anthem, so it's safe to say the couple has rubbed many fans up the wrong way.

But Jay-Z has now explained the controversial move.

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And apparently, it had nothing to do with politics - and everything to do with Demi! Jay-Z explained, "What happened was, we got there, we were sitting, and now the show’s about to start. My wife was with me and so she says to me, ‘I know this feeling right here.’ Like, she’s super-nervous because she’s performed at Super Bowls before. I haven’t."

“So we get there and we immediately jump into artist mode … now I’m really just looking at the show. Did the mic start? Was it too low to start? … I had to explain to them as an artist, if you don’t feel the music, you can’t really reach that level."

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"So the whole time we’re sitting there, we’re talking about the performance, and then right after that, Demi [Lovato] comes out and we’re talking about how beautiful she looked, and how she sounds and what she’s going through, and her life — for her to be on the stage, we were so proud of her. And then it finished and then my phone rang. And it was like, ‘You know you didn’t …’" "Blue was right next to us, we wouldn’t do that to Blue and put her in that position." Want more Super Bowl controversy? Scroll on for Jason Momoa's bizarre commercial.