Amid the bushfire crisis currently burning across Australia, a number of different celebrities and high-profile figures have been pledging generous sums of money towards helping the struggling country and its people.

And the latest figure to donate is Amazon CEO, Jeff Bezos, who has pledged $690,000 towards the cause. However, people are not impressed and are all saying the same thing about his "embarrassing" donation...

Australia is being ravished by one of the worst bush fire crises the world has seen in decades.

Due to soaring temperatures and one of the worst droughts in years, the relentless fires have been burning since September. We're currently in January. Just let that sink in.

New South Wales is suffering immensely at the moment.

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There have been fires reported in every state, but New South Wales is truly taking a beating by bush fires and is undoubtedly the hardest hit. More than 5,900 buildings have now been destroyed.

The raging fires have had a devastating impact...

The BBC reported that close to sixty bush fires continue to burn in populated coastal and inland regions to the city's north.

Twenty-nine people have been confirmed to have died in the fires since they started...

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Including several volunteer firefighters.

And it's not just the flames themselves that are having deadly consequences...

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Last month, the smoke was so bad in Sydney that air quality measured eleven times the "hazardous" level, CNN reports.

The Australian fire services have been stretched to their limits.

Firefighters all over the country have been tirelessly battling the formidable blazes and are struggling to contain them.

People have been desperately fleeing to beaches for cover.

And are left stranded awaiting evacuation. It's a truly heartbreaking sight.

The fires have also had a devasting impact on wildlife.

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Several of Australia's native species have been affected including kangaroos, koalas, wallabies, possums, wombats, and echidnas.

Koalas have been amongst the hardest hit.

It's believed that at least a third of Koalas in New South Wales alone have perished in the flames.

A staggering number of animals have died as a result of the fires.

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And its only set to get worse. But the number that surfaced this week is utterly heartbreaking.

Over a billion animals have now died.

Ecologists from the University of Sydney have said that it's thought around 480 million mammals, birds, and reptiles have died since September.

It's a heartbreaking statistic.

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But, despite the devastating reality of what is happening to the country, not all hope is gone.

Australia has been forced to make a global call for help...

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And it was Canada that was the first to respond and take action. The Canadian Interagency Forest Fire Centre, based in Winnipeg, answered the call for help after realizing the bush fire situation is expected to continue for many more weeks and gave up their Christmas to help fight the raging fires.

Other countries offered their assistance...

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Including the U.S. and New Zealand, who have sent in more firefighters to try and help tackles the blazes.

And now, many famous faces have joined the fight.

A number of celebrities have been sharing their wealth with the struggling country.

A tremendous amount of money has been raised so far...

Celebrities such as Hugh Jackman, Elton John, and the metal band, Metallica have put forward hefty donations towards the cause, and a full concert, which will give all proceeds towards helping the bushfires, has even been organized by the Australian comedian, Celeste Barber.

The high volume of generosity from celebrities and members of the public, alike, has been truly heartwarming.

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And millions of dollars have now been raised as a result of people's kindness and generosity.

And the latest celebrity to make a donation is Amazon CEO, Jeff Bezos.

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Bezos, who has been ranked as the richest man in the world with a net worth of over $110 billion, has, quite surprisingly, joined the star-studded bill of generous donators.

Now, his donation comes as a bit of a surprise...

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Because Bezos doesn't have the best track record when it comes to sharing his wealth... Or with his ethics, for that matter.

Bezos provides a notoriously low standard of employee working conditions...

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And, over the last couple of years, more and more stories of Amazon workers being forced to work unethical hours for ridiculously low wages have been emerging.

It emerged that staff members were being forced to work over sixty hours per week...

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While the starting pay for these workers was as low as $10 an hour. Statistics showed that, in 2017, the median Amazon employee earned just under $28,500, according to company filings - Bezos earned $1.7 million that year.

Oh, and Amazon paid $0 in federal taxes last year.

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Despite Amazon being one of the most valuable companies in the world, valuing in at nearly $800 billion and pulling in $232.9 billion in global revenue in 2018, they paid absolutely nothing in federal tax last year.

So, as you can imagine...

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Bezos is a pretty controversial figure in the business world, and many have slammed the CEO as a "selfish" and "evil" man.

But he must have been feeling unusually generous this week...

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Because the business tycoon took to social media over the weekend to announce that he had, in fact, pledged a donation to the cause.

He has given $690,000 U.S dollars to the cause.

“Our hearts go out to all Australians as they cope with these devastating bushfires," Bezos wrote on his Instagram account. “Amazon is donating 1 million AU dollars in needed provisions and services."

But people are not impressed.

While $690,000 may seem like an eye-watering sum to most of us, it is merely a smidgen of what Bezos brings in on a daily basis... 3 minutes worth of work for him, to put it into perspective.

Many have called out the CEO for his donation...

Which is an embarrassingly small sum when you put his net worth into perspective, like this Twitter user above pointed out.

Many have compared his measly donation to charitable acts made by other celebrities...

Like Nick Cave, who made a very similar donation with a net worth of $8 million... Which is nothing next to Bezos' $110 billion.

And others pointed out his previous spending habits...

$10 million on an advert, but only $690,000 on a burning country in dire need of help? Something's not quite right here.

It's hard not to compare Jeff's half-hearted donation to that of others...

Keep scrolling to see who else donated, and how their generosity compares to the multi-billionaire's sorry excuse of a donation...