The online beauty world erupted last week over a feud between three of its most famous influencers: Tati Westbrook, James Charles and Jeffree Star. For those who aren’t familiar with the online beauty industry – it’s an ornamented, hyperreal extravaganza, blowing on the winds of whispers from the very best kinds of peacock-feathered, beckoning, glamoristás and it’s damn hypnotic.
The beauty moguls of YouTube and Instagram are among the most popular online generational figures. The mind bends at the scale of some Influencers’ followings. Most videos are essentially, I assume, quite useful, if more than a little sassy, consisting of make-up tips and product plugging. However, now it seems the factions are at war – let us take you through it.