A woman from Michigan accidentally received an inappropriate message from her prospective employer, in which he unprofessionally described her as "not that cute."

The now-viral TikTok video has been viewed a whopping more than 1.3 million times on the streaming platform, which was posted on Friday morning.

"Feeling amazing," Gracie Lorincz said sarcastically in the caption to her clip. This all occurred after the twenty-one-year-old college grad applied for a position as a "brand representative" for the Auburn Hills-based Ava Lane Boutique, which supposedly inspires "beauty through confidence," per the clip.

Clearly, their motto was just for show as Chuck DeGrendel, Vive President of operations, accidentally sent the prospective employee a dismissive email that was meant for his wife and store owner Laura Langen DeGrendel, Click On Detroit reported.

"This girl is fresh out of college (Hope College) and not that cute," wrote DeGrendel, according to the local outlet. "She applied to the sales model position. Are you sure you want me to interview her?"

The boss' shallow remarks didn't sit at all well with Lorincz's mom, Heather, who told Fox News that the incident "was embarrassing" and "made her feel terrible."

The angry parent added, "She is a sweet kid, she is not an attention hog. She is not a social media personality, and didn't anticipate what this turned into."

Meanwhile, social media fans bombarded the company's Google Play page with bad reviews after hearing about what the young girl went through...

"Clothing is 'not that cute,'" one of Lorincz's fans said on the site. "Not to mention the app also crashes a lot. I could not find any selection worth purchasing."

Another wrote that people "should never support a company that refuses to interview someone because in their words 'they're not that cute.'"

Ava Lane's owners claimed that people shared their phone numbers and address, and even threatened their lives. They have since publically apologized for their inappropriate comments.

In response to the backlash, husband-and-wife Chuck and Laura DeGrendel have since uploaded a Facebook Live video, in which they apologized for the "inappropriate" correspondence...

Getting tearful over the recent events, they said...

"I sent a reply back to Laura that said that she was a recent college grad, and I didn't feel that she was that cute, so I wasn't sure if we wanted to proceed with an interview," he explained of his inexcusable comments. "I don't know why I said that, but I did, and I'm very, very sorry for saying that because it was very unprofessional and really not in line with our core values here, or my core values in general."

His wife, who came on screen later, added: "He made a mistake, and he owns it."

What do you think about the cruel situation?