The biggest night in the sporting calendar is here once again. Today, The Kansas City Chiefs took on the Francisco 49ers in the 54th annual Super Bowl at Hard Rock Stadium in Miami Gardens, Fla.

And it looks like The Kansas City Chiefs have come out on top with a 31-20 victory.

Keep scrolling for the full lowdown of tonight's game.

The Super Bowl is finally here.

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The biggest date in the sporting calendar has rolled around for the 54th time.

And its safe to say, we've come a long way since January 15, 1967.

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The first-ever Super Bowl game kicked off in '67, though it was originally called the “AFL-NFL World Championship Game," which isn't quite as catchy, is it?

The annual championship game has become more than just a sporting spectacle...

Complete with celebrity-studded halftime shows, eye-wateringly expensive ad slots, and of course, some great football to go along with it - there's no doubt the Superbowl is one of the biggest sporting events of the year.

The game was originally created as part of the merger agreement between the NFL and its rival, the American Football League (AFL).

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Originally, the game took place in early to mid-January, but now it takes place on the first Sunday in February due to the current NFL schedule.

Currently, The New England Patriots and the Pittsburgh Steelers have the most Super Bowl championship titles...

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They hold a whopping 6 each.

The game continually dominates viewing figures.

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The Super Bowl frequently tops the ranks as the most-watched broadcast in the US - firmly cementing itself as America's most-watched game.

So much so...

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That the 2015 game still holds the title as the most-watched US telecast of all time, with a staggering viewership of 114.4 million, according to CNN. 

And its record-breaking impact stretches across the Atlantic too.

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The Super Bowl is one of the most-watched annual sporting events in the world, coming in second to the UEFA Champions League final.

Although there's no doubt that the Super Bowl has become about much more than just the football.

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Of course, it's a long-anticipated day for football fanatics, but the annual event has rakes in views from those who don't even care for the sport.

Let's start off with the star-studded half time show.

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What traditionally began as a college marching band has transformed into one of the biggest and sought after gigs in the world - with many of our favorite a-listers crossing their fingers that they'll land the job.

Popular artists began taking to the stage during the game's third decade...

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With the likes of New Kids on the Block, Gloria Estefan, and Michael Jackson performing at the event - it soon became a tradition for high-profile acts to headline.

Fast forward to now, and several big names have taken to the stage.

The likes of Lady Gaga, Beyonce, and Prince has performed the lucrative gig.

But there's something that may surprise you about the halftime show...

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Though expenses for the performers and their entourage are covered, the artists don't actually get paid an appearance fee.

There has only ever been one exception to this...

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For the Super Bowl XXVII halftime show with Michael Jackson, the NFL and Frito-Lay agreed to make a donation and provide commercial time for Jackson's Heal the World Foundation. 

But given how many people watch the Super Bowl...

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Artists see a huge spike in album sales and downloads. So, despite not being paid to appear, it's definitely worth it.

The ads are another huge part of the event.

And, as of last year, a thirty-second advertising slot would set you back a whopping $5.25 million. Safe to say, the price has skyrocketed over the years.

This year, this price has risen once again...

A 30-second Super Bowl ad will cost companies around $5.6 million - $186,666 per second.

So it's no surprise that big-name brands pour everything into these ads...

Brand's put millions of dollars into the celebrity-studded ads.

Last year, The New England Patriots triumphed over the Los Angeles Rams.

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The game would become the lowest-scoring in history.

Today, the world tuned in to watch the highly-anticipated Super Bowl LIV

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Kicking off at 6:30 pm ET, we watched as the Kansas City Chiefs take on the San Francisco 49ers. Kansas City finished 12-4 in the regular season, beating the Houston Texans and Tennessee Titans in home playoff game, while The 49ers, finished 13-3, winning home playoff games over the Minnesota Vikings and Green Bay Packers, Washington Post reports.

Super Bowl LIV is taking place at Hard Rock Stadium in Miami Gardens.

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And the game will be broadcast on FOX.

In the wake of the Kobe Bryant tragedy...

Players lined up at the twenty-four-yard lines in a pregame tribute to Kobe Bryant, his daughter Gianna, and the other victims of last weekend’s tragic helicopter crash in Calabasas. A moment of silence was also held along with a touching display.

Shakira and JLo take on this year's halftime show

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The show marks the first time the music icons have performed on stage together.

Both stars have offered their thoughts on taking to the stage together.

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"Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl," Jennifer Lopez said "And now it's made even more special not only because it's the NFL's 100th season, but also because I am performing with a fellow Latina. I can't wait to show what us girls can do on the world's biggest stage."

The day is even more special for Shakaria, however.

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Today is the star's birthday! "I'm so honored to be taking on one of the world's biggest stages in the company of a fellow female artist to represent Latinos and Latinas from the U.S. and all over the world -- and to top it off, on my birthday!" the singer explained. "This is a true American dream and we are going to bring the show of a lifetime!"

And their performance has got everyone talking.

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Anticipation was sky high and Twitter was buzzing with reactions to the performance.

And it turns out people are not overly impressed...

This is not good...

People were quick to take to Twitter to slam the pair for "lip-syncing."

And it became the center of yet another meme craze online.

Viewers seemed to be particularly annoyed with Shakira.

As the first out on stage during the dual performance, she well and truly got the brunt of the internet. "I mean if your doing the super bowl halftime probably shouldnt lip sync most of it shakira lol," wrote one annoyed Twitter user. 

People went in.

People were jokingly comparing the performance to Lip Sync Battle. 

There's no denying that Shakira has been the main target, however.

This really isn't looking good...

And it seems that's not all...

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Shakira left everyone confused when she did a strange gesture towards the camera.

Fans are truly baffled.

There's really no way of describing the gesture other than totally bizarre.

Twitter was instantly filled with fans freaking out over the star.

"Shakira is my f***ing queen but when she stuck her tongue out and went "lololabababa" I lost it," wrote one fan.

Watch the clip for yourself below:

What did we just watch?

But one of the biggest talking points of the night comes courtesy of Google.

Their Super Bowl ad, which is inspired by true events, has solicited some strong responses online. Keep scrolling to watch.

The company made a rather unconventional decision for the ad...

No celebs were featured in the ninety-second commercial. Instead, the ad tells the story of a Google designer’s grandfather, whom narrated the ad.

It seems to be a real tear-jerker.

People were well and truly taken off guard by the company's "powerful" ad.

Twitter plummeted into turmoil.

And many struggled to pull themselves together to watch the rest of the game.

Watch the ad below:

We're not crying, you're crying.

But of course, amidst the star-studded ads and long-awaited musical offerings, this a game of football...

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And only one team can come out victorious.

Kansas City Chiefs have won the Super Bowl.

The team swiped the title with a 31-20 win.