In the world of Kanye West, even negative publicity is good publicity. His recent Super Bowl ad proves just that.
After a months-long hiatus, Kanye–who legally changed his name to Ye–has been a lot more active on social media in 2024.
A lot of what the rapper posts revolves around his wife, Bianca Censori.
A lot of pictures Ye posts of his other half are quite raunchy, making fans wonder why he would want to present his wife in such a light.
Regardless, the entertainer clearly loves showing her off, also posting a sweet birthday tribute for the former architect earlier this month.
The major twist…
Still, a lot of people have wondered why Censori doesn’t have a social media of her own.
According to reports from The Mirror, West has reportedly banned his wife from using social media in an effort to shield her from any negative comments.
However, her friends and family aren’t so sure that’s actually the reason, thinking he’s doing so just to “isolate” her.
An insider claimed that Kanye convinced his wife–who has always been active on social media–that she “has to remain a mystery,” which her friends fear is just another form of control.
“Bianca has always had social media and she was active on it – until she married Kanye.”
“He doesn’t want her to have it because he thinks that it will hurt her if she had to read the nasty things that people say,” they continued.
The source continued, “He convinced her that, since she is a star now, she has to remain a mystery and it is creepy to those who know her as it feels like another form of control.”
Still, Bianca’s friends have taken issue with the fact that Ye posts racy pictures of Bianca despite claiming she needs protection.
“He is pushing her nakedness all over his own [account] so that he can control her narrative,” the insider told Daily Mail.
“It is disturbing, and by shutting her off from the world he is causing her to become more and more isolated,” they said.
Fans couldn’t help but notice an interesting detail on Bianca Censori’s shorts during a recent outing with her husband.
The public has been fascinated by Kanye’s relationship with Censori ever since they went public in January 2023.
The rapper was linked to Bianca just two months after finalizing his divorce from Kim Kardashian.
Soon after they were first spotted together, reports surfaced claiming that the couple had already tied the knot, though it’s still never been confirmed if their marriage is legal.
Questionable fashion…
Over the last few weeks, Kanye has been more active on social media, mostly showing off his new wife’s outfits.
While he was known to dress Kardashian during their relationship, the outfits he’s been putting Censori in are much more raunchy, which has raised some eyebrows.
Now, one of Bianca’s ensembles has garnered attention for a different reason, but this time, it’s even more X-rated.
It’s all in the details
Earlier this week, the former architectural designer was seen sporting a sheer white top with the word “Wet” written across it, along with a pair of tiny black briefs.
While the sheer tank top was definitely a conversation starter, it’s a small detail on the black briefs that really got people talking.
As snaps of the couple circulated on the internet, fans noticed that she was wearing a pair of short black Cal Exotics boxer shorts that featured a hole in the front.
According to reports from News.com.au, the opening was designed to accommodate sex toys and can be used on both men and women.
Fan reactions flooded social media, with people in shock that Ye would have his wife stepping out in public with an outfit like that.
“The way my jaw dropped….” one person wrote in response.
“Is she wearing what I think she’s wearing?”
“Ain’t no f***in way,” another fan added. “He’s sick.”
The commotion surrounding Bianca’s shorts comes after the DONDA rapper lost over 100,000 followers from sharing “disgusting” photos of her on his Instagram page.
When it comes to Kanye, you never really know what you’re gonna get.
The rapper was pining after Kim Kardashian for years before they finally got together.
After a long road of friendship and failed relationships for both parties, it was clear just how badly Kanye wanted the reality star to be his wife.
And in 2014, the pair tied the knot, going on to have four children together: North, Saint, Chicago, and Psalm.
In the earlier years of their relationship, Ye was a vocal fan of Kardashian’s famous physique.
After the birth of their eldest daughter, North, in 2013, the couple publicly flirted on Twitter after Kim posted a revealing swimsuit picture.
“HEADING HOME NOW” Ye wrote as he retweeted the picture, letting the world know just how much he liked the photo of Kim’s rear-end.
But, as the years went on, Kardashian’s sexuality proved to be an issue for West.
Once he began being more religious, publicly, he condemned his wife for the same outfits he used to praise.
On an episode of Keeping Up with the Kardashians, the musician said he was affected by Kim’s “sexy” outfits and photos on social media.
“Social media prompts women, in particular, to put out content that they wouldn’t in the past,” he told Zane Lowe in an interview following the episode.
“When I was younger and I wanted to see something like that I had to pay someone who was older,” he continued. “Now I have friends who have kids in high school and it’s readily available.”
During the episode of KUWTK, Kanye told Kim that he was skeptical about her provocative dress Met Gala dress, which Kardashian said had taken eight months to create.
“I went through this transition where being a rapper, looking at all these girls and looking at my wife, like, ‘Oh my girl needs to be just like the other girls showing their body off,’” he said.
He later told Kim, “You are my wife and it affects me when pictures are too sexy.”
At the time, Kardashian fought back, pointing out just how much Ye used to like this expression from her.
“You built me up to be this sexy person and confidence and all this, and just because you’re on a journey and transformation doesn’t mean I’m in the same spot with you,” she told her husband at the time.
While he wasn’t receptive to that reasoning back then, it seems like he’s come around to being okay with his wife showing some skin.
Nearly 5 years later, Kim and Kanye are divorced, and the latter is married to his second wife, Bianca Censori.
To kick off 2024 with a bang, the Jesus Is King artist took to Instagram to post some photos of Censori.
The first photo features his wife in a G-string and a fur wrapped around her chest, adding the caption, “No pants this year.”
The next photo Ye posted was a mirror pic of him and Bianca, and while he’s fully covered, his wife is wearing another revealing ensemble.
The third and final picture is another solo shot of Censori with her breasts nearly falling out of her top, along with the caption, “Dropped sumn?”
The comments section on Ye’s posts are full of fans calling out the rapper’s hypocrisy.
“After you publicly shamed your ex-wife for posting risqué images of herself,” one commenter pointed out. “What a tool.”
Another wrote, “You talk about hating Kim exposing your daughter, the same child that has access to the internet. Sure she’s going to love daddy’s new post 😂.”
And others simply think the way Kanye objectifies his wife is creepy, thinking he treats her like an object rather than another human.
“This is kind of creepy cus she’s ur wife, and ur treating her like a human dominatrix doll… not it,” one fan wrote.
Another asked, “Is this girl happy? I am really worried for her well-being.”
“He’s big on screaming how Kris Jenner sells her daughters for money and he doesn’t want that for his daughters, BUT these pictures are ok?” one follower asked. “Looks like porn.”
The Super Bowl Ad Saga
Ye stirred up quite a frenzy with his Super Bowl ad. The advert, which was widely criticized as being ‘weird’ and downright ‘terrible,’ surprisingly ended up as the talk of the town.
With a staggering 123 million viewers tuned in for the Super Bowl, Ye’s ad grabbed eyeballs and headlines, despite being dubbed the ‘worst Super Bowl ad ever.’
The Story Behind the Ad
The backstory of the Super Bowl ad is as intriguing as its aftermath.
In 2022, Kanye was reportedly on the brink of bankruptcy, with multiple companies severing their ties with him over his contentious remarks and promotion of ‘White Lives Matter.’
However, the rapper, known for his resilience, bounced back. He invested a whopping $7 million in his Super Bowl slot, promoting his clothing line, Yeezy, and his forthcoming album, Vultures.
“I’m just be honest with y’all. I was two months from going bankrupt, and I put everything I had into it [the album and the Super Bowl ad],” Kanye confessed to TMZ.
The Payoff
The gamble paid off against all odds. The ad led to his album topping the charts in 100 countries, and he reportedly raked in a stupendous $19.3 million from the ad itself.
As his fortune dwindled, Kanye took a bold step and moved to Italy with his wife, Bianca Censori. His resilience and audacity pulled him through the turbulent times.
“We moved to Italy. We moved to the factories, and we survived. We survived through the cancellation. We’re back number one,” he proudly announced.
The Super Bowl Ad Phenomenon
Companies splurge millions for a 30-second ad slot during the Super Bowl, the most-watched game every year.
With each second costing a staggering $233,333 approximately, the game of advertisements is as intense as the game on the field.
Peter Koeppel, founder and president of marketing agency Koeppel Direct, explained the phenomenon as follows:
“Even though a Super Bowl advertising campaign might not pay immediately in hard dollars and cents, if a business can afford to produce one of these stellar spots, they stand to earn new customers and build awareness on a scale unmatched by other outlets.”
Kanye’s Ad: A Radical Departure
Contrary to the trend of crafting high-tech, flashy ads, Kanye took a different route.
With his signature transparency, Kanye filmed the ad in selfie-mode from the backseat of a car, explaining his offerings to the viewers. He urged viewers to visit yeezy.com, and that was it – no frills, no special effects, just Kanye being Kanye.
“Hey y’all, this is Ye, and this is my commercial. And since we spent all the money on the commercial spot, we actually — we didn’t spend any money on the actual commercial,” he quipped in the ad.