Kanye West’s new name revealed.
Kanye West has reportedly changed his legal name once again—this time to something even more bizarre.
Controversy around Kanye highlighted.
But this transformation isn’t coming out of nowhere—it’s just the latest twist in a whirlwind saga.
Kanye West petitioned a court to officially drop his full name and go by “Ye,” citing personal and religious reasons.
“Ye” wasn’t just a nickname—it was, according to the artist, the most commonly used word in the Bible.
At the time, he said the change reflected “who I am,” calling it a “manifestation of our good, our bad, our confused, our everything.”
Fast forward to 2024, and the situation has become far more chaotic and controversial.
In February, Ye stunned the world with inflammatory comments, stating on X that he “loves Hitler” and is “a Nazi.”
That same period saw the release of a song called “Heil Hitler” and clothing emblazoned with swastikas appearing on his website.
Unsurprisingly, the backlash was swift and deafening—but Ye didn’t back down, at least not at first.
Then came the drama with wife Bianca Censori, who posed at the Grammys in a barely-there “naked” dress reportedly designed by Ye himself.
Rumors swirled that the couple had split, though nothing’s been officially confirmed.
In May, Ye tweeted what some saw as a moment of clarity: “I am done with antisemitism… God forgive me for the pain I’ve caused.”
He attributed the change of heart to a FaceTime call with his kids, whom he shares with ex-wife Kim Kardashian.
But critics weren’t quick to buy the redemption arc—many questioning whether the apology was real or just damage control.
Enter Kanye’s new name for what some hope is a new era, and what others fear is just more of the same.
Kanye’s name announcement unveiled.
Earlier this month, Ye hinted at dropping his former handle entirely, writing: “Ima finally stop using the @kanyewest twitter cause my name is Ye.”
“Gonna start a ye account and it is what it is,” he added, cryptically, on June 1.
While fans scrambled to interpret the message, his inner circle was already moving forward with the rebrand.
Back in March, his Chief of Staff Milo Yiannopoulos sent a formal letter to streaming platforms and media outlets demanding compliance.
“Ye is one of the most recognisable people in the world,” the letter claimed, “on par with presidents and popes.”
Yiannopoulos said Ye had discarded the “slave name” Kanye West, and expected total recognition of his chosen identity.
He pushed for every platform—Spotify, Apple, even lyrics databases—to reflect the change “fully, legally, and permanently.”
The move, he said, was about “full self-determination” for Ye as a Black man in America.
Kanye’s new moniker confirmed.
The rapper, formerly known as Kanye and then simply as “Ye,” now wants to be called “Ye Ye.”
Yes, that’s double Ye—because apparently one wasn’t enough.
According to newly surfaced California business documents, the name “Ye Ye” now appears across several of his companies.
Yeezy Apparel, Yeezy Record Label, and Getting Out Our Dreams Inc. have all allegedly updated filings under the new name.
And just like his last legal switcheroo in 2021, Ye hasn’t officially confirmed it himself—but the signs are all there.
His Chief Financial Officer, Hussain Lalani, reportedly signed off on the fresh paperwork that Page Six claims to have obtained.
While fans are still catching their breath from his latest controversies, Ye seems to be charging full-speed into a new identity.
The Kanye name drama escalates.
As of now, Ye—sorry, Ye Ye—hasn’t issued a personal statement, but the business filings are speaking loud enough.
And if history has taught us anything, it’s that where Ye goes, headlines—and chaos—inevitably follow.