Kate Middleton is usually one of the most loved members of the royal family. | 22 Words

Kate Middleton has come under fire this week after she made a video appeal.

Keep scrolling for the full story, and to hear why her heartfelt plea has backfired...

Kate Middleton is usually one of the most loved members of the royal family.

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Yes, usually. But this week, the duchess has faced a huge amount of criticism for her latest video.

Now, this kind of backlash is very uncommon.

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The Duke and Duchess of Cambridge are usually the firm favorites of the younger, more modern monarchy.

They have gradually become one of the most loved couples in the world.

Following their lavish and highly documented royal wedding in 2011, Wills and Kate were thrown into the media spotlight, and people still can't get enough of them.

They met while studying at university.

William, who is the son of Prince Charles and in line for the throne, met Kate at the University of St Andrew's in Scotland in 2001.

Though their relationship was on and off for years...

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They clearly couldn't stay away from each other, and their engagement was announced in 2010, 9 years after they first met.

And, ever since, we have followed them as their own little family grew.

In July 2013, Prince George Alexander Louis of Cambridge was born, becoming the third in line to the throne of Great Britain. Kate emerged from St. Mary's hospital in London in a blue polka dot dress, which many saw as a fitting tribute to Princess Diana, who wore a similar spotty attire herself some thirty-one years earlier.

Princess Charlotte followed shortly after.

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Princess Charlotte Elizabeth Diana was born in May 2015, just under 2 years after her older brother.

The princess has actually made royal history.

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Princess Charlotte became the first female royal to retain her claim to the throne, despite having a younger brother. Before the Succession to the Crown Act 2013, the birth of a son meant that he would leap over any older daughters in the line of succession.

Traditionally, Prince Louis would have overtaken Charlotte in the line to the throne.

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But, now that Princess Charlotte hasn't been ruled out by gender, Prince Louis remains fifth-in-line to the throne, while Charlotte is fourth-in-line behind her older brother, Prince George.

So, as you can see...

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William and Kate really are paving the path to a more modern monarchy.

And, during the ongoing medical pandemic, the couple have been working hard to stay connected with the world.

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Wills and Kate have regularly been attending virtual interviews, and have continued to use their platform to spread messages about causes close to them.

But, this week, one of Kate's videos sparked an unusual amount of controversy.

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The Duchess spoke to the Clouds House rehab center in Wiltshire, England, to discuss how they have been coping during lockdown, and to discuss the problems surrounding addiction.

Kate urged those who are struggling with addiction to reach out during the coronavirus pandemic.

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"The worrying thing is, it is all those people who aren't necessarily reaching out who are struggling, who perhaps don't feel they can reach out."

She continued:

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"Or the fact that maybe they haven't realized that addictive behaviors have sort of established, particularly if it's the first time and it's those people who aren't necessarily being vocal about it. It's making sure that they know they can reach out and that you are there to help and support them in this very difficult time."

But, despite her heartfelt plea...

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Not everyone was too impressed.

Many people are questioning the legitimacy of Kate's plea.

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One social media user wrote, "Royals are so out of touch with reality" while another commented, "Wow. This counts as royal work?"

And others pointed out that there are no services to reach out to.

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One social media user wrote, "There is no one to reach out to. Services are decimated and so underfunded they can’t function remotely so they are just closed. Abolish the monarchy and fund society."

And why is she making this plea now?

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Someone else pointed out, "Alcohol-related health problems were rising long before the pandemic. It does not surprise me that people are drinking more."

You can watch her full video here.

What do you think? Was Kate being genuine, or was it another royal PR stunt?

Kensington Palace are yet to respond to the backlash.

For more on Kate and Wills, keep scrolling to read why people think they may have broken up...