Another day, another massive blunder by a huge conglomerate. It seems the brands will just never learn!
The latest advert to have the internet rolling their eyes? It comes from fried chicken giant KFC - and people are not happy with the contents. Do you think it's sexist? Scroll on to see for yourself.
Advertising is an important part of business.But in this day and age, it seems they're also basically an inescapable part of all of life.
To many, ads are just an annoyance.Feeling like you're constantly being bombarded with messages to buy buy buy can be a little exhausting.
And boy, can adverts be irritating.The idea of a successful advert is to grab attention and to stay in your head - so annoying can be rather lucrative.
But there's an even more pernicious trend in the ad industry.In order to grab attention (and thus customers) amidst the constant noise, ads are becoming increasingly "outrageous." And by outrageous, we mean offensive.
And the latest brand to fall victim to this pernicious trend?None other than everyone's favorite fried chicken company, KFC. Yikes.
The ad in question is for the Zinger Box.
via: KFCAnd in just 7 seconds, it seems to have offended basically everybody online.
Why, you may ask?Because they've managed to make a wholesome fast-food meal into a big ole sexist mess.
It starts with one woman checking herself out.And, let's just say, she's looking a little ... scantily clad.
But it's not a mirror she's looking in.The woman in question is actually adjusting her ... assets in a car window.
We can all guess what happens next, right?The window rolls down - revealing some very grateful viewers.
Here she is checking out her butt.
via: KFCEven we know using a stationary car as a mirror is a recipe for disaster.
And, sure enough ...
via: KFCThe window reveals some appreciative viewers. Also - why are they little kids?
Inexplicably, she "fixes" the situation by suggesting a KFC.
via: KFCThe world of advertising really is a mystery to us.