Kim Kardashian holds an incredible amount of influence on social media platforms - she's basically the original influencer. So when she tweets about a brand or an issue, it gets attention. That's why she earns at least six figures per sponsored post on Instagram.
Recently, she tweeted about a vague issue with Jack in the Box, inspiring jokes and commentary from many areas of the internet. Fast food brands, in particular, chimed in with their digs at both Kardashian and Jack in the Box.
Although the situation seems to be handled, the tweets live on. Read on to see the very best of them.
Kim Kardashian is the queen of social media.Paris Hilton may have "created" Kim Kardashian, but she's completely changed the way that celebrities use social media to control their narrative. And she's done it better than anyone for over 10 years.
She has a massive amount of followers on Instagram.sixth most followed person on Instagram, beating even Beyonce. And once, for three-hundred and ninety-three days, to be exact, she had the most liked photo on the site. It was, of course, of her wedding kiss with Kanye West.
She also has a huge number of Twitter followers.She has over sixty million followers on Twitter, ranking among the most-followed accounts. However, somewhat surprisingly, Katy Perry is the single most followed person on Twitter, edging out Barack Obama.
One time, Kim Kardashian broke the internet.
Last week, Kim wielded her internet prowess in the direction of Jack in the Box.
Hey, Jack In The Box I have a serious complaint but I won’t fully put you on blast, check your corporate email inbo… https://t.co/XREjbQzcrd— Kim Kardashian West (@Kim Kardashian West)1558375070.0
Her post, predictably, blew up.Her post was commented upon and retweeted all day. Comedians and brands chimed in and speculated. What did Jack in the Box do? Kim Kardashian eats there? Why did she use the word "pronto?!"
Even half an onion in a bag responded.
@KimKardashian Thank you, Kim. Finally someone is calling them out for all of those innocent onions they’ve slaughtered.— Half An Onion (@Half An Onion)1558387119.0
Kim needs to speak to a manager!
@KimKardashian Kim being a real Karen today— Kari (@Kari)1558375119.0
Some people thought that Kim was abusing her power.
@KimKardashian “I’m not going to put you on blast but instead tweet I have a complaint about your company to make i… https://t.co/CaFojhpXQU— Tony Posnanski (@Tony Posnanski)1558383196.0
Kim Kardashian shining a light on you is almost never a bad thing.
@KimKardashian Jack in the Box rn https://t.co/kwTsl8Qn9f— andy (@andy)1558375273.0
Even though they were not tagged, Jack in the Box found the tweet.
@KimKardashian Hi Kim, we are unable to DM you. Please send us a DM with how we can get in touch with your team & s… https://t.co/sAGZfhhLhT— Jack in the Box (@Jack in the Box)1558376502.0
While they were working things out, other fast food brands jumped in to comment on the whole thing.Brands on Twitter can't just promote their products anymore. They are expected to participate in Internet Culture to be cool.
Carl's Jr. made the choice to go biblical.
@KimKardashian Psalm 5:20 - Thou shalt not go to Jack in the Box— Carl’s Jr. (@Carl’s Jr.)1558391316.0
Hooters missed the mark here.
@KimKardashian Not a good day to be Jack— Hootie (@Hootie)1558384883.0
Who even is Steak-umm?
@KimKardashian kim why are you going to jack in the box lol— Steak-umm (@Steak-umm)1558377069.0
Wendy's went a similar direction to Steak-umm.
@KimKardashian but like, who even goes there?— Wendy's (@Wendy's)1558384032.0
Burger King nailed it.
@KimKardashian 🔊 Jack In The Box to the principal’s office— Burger King (@Burger King)1558382126.0
Shake Shack goes for the subtle blow.
@KimKardashian 👀— SHAKE SHACK (@SHAKE SHACK)1558389074.0
This super small pizza place popped in with Fresh Prince.
@KimKardashian https://t.co/4IZkQz8ALl— Toppers Pizza (@Toppers Pizza)1558459235.0
After all of the backlash, KKW herself responded.
I would like to add that this is not about me or a wrong order. Nobody recognized me and it’s something that I obse… https://t.co/EC4dw8FKf4— Kim Kardashian West (@Kim Kardashian West)1558377321.0
Her new post re-invigorated criticism.
@KimKardashian Sounds like you’re handling everything with great aplomb, Kim. Much like the time my cousin Shane th… https://t.co/u2HwVauoRw— Coach Letterman (@Coach Letterman)1558385642.0
An additional tweet about it makes it seem like this is all attention-seeking.
@KimKardashian https://t.co/xC31oaaira— Slam Diego Padres fan (@Slam Diego Padres fan)1558380012.0
Bottom line, though. Kim eats fast food.
@KimKardashian Kim really be eating jack in the box like the rest of us 😌 https://t.co/yeGRN4Ru2s— 🎄🎄🎄Diys By Abraham 🎄🎄🎄 (@🎄🎄🎄Diys By Abraham 🎄🎄🎄)1558377437.0
After all of the back and forth, the situation was resolved.
@KimKardashian Thanks, Kim, for talking with us today. We are taking actions to ensure that everyone has positive e… https://t.co/YiP6OYUlF5— Jack in the Box (@Jack in the Box)1558400665.0
KKW laid the whole thing to rest.
Thank you @JackBox for the quick response and handling the situation!— Kim Kardashian West (@Kim Kardashian West)1558405933.0
Whenever the Kardashians go viral over a brand, it's exhausting.
@KimKardashian @JackBox Our national crisis is now over. https://t.co/CnkmHWxwJP— Josh Jordan (@Josh Jordan)1558408471.0
After Kim's last tweet, someone tweeted at Checker's & Rally's.
@skidoorunner @KimKardashian @JackBox With what? A pithy comeback at a celeb's successful resolution with a brand o… https://t.co/f3pMQB5tDg— 🎃 Mummy Cruncher 👻 (@🎃 Mummy Cruncher 👻)1558407097.0
People even used the thread to call out other brands.
@sallyvp Hello, there! We'd like to review your case. Please send us a DM with your trip number (or email + full na… https://t.co/fLsLViDsCd— priceline (@priceline)1558416376.0