Kim Kardashian has finally responded to the backlash she has received over the SKIMS maternity shapewear line after Chrissy Teigen got involved.
Keep on reading to see what she said to defend her company...
Since the announcement of the end of Keeping Up With The Kardashians, the world-famous family have been keeping themselves very busy...
But in more recent times...
Kim has been receiving a lot of backlash in regard to the new SKIMS maternity range.And when pregnant Chrissy Teigen posted a promotional video for the maternity range...
Now, the Kardashian-Jenner family are no strangers to controversy.
Whether it's a photoshop fail...
Or just something plain old inappropriate, you can count on the Kardashians to come through!But Kim seems to be the one who ruffles the most feathers.
In recent years, Kim has ventured away from her reality TV beginnings.
Similarly to her younger sister, Kylie Jenner, the star now runs her highly successful beauty empire, KKW Beauty, and has established herself as a successful entrepreneur.She's a huge player in the fashion scene.
The reality star has certainly not fallen short of head-turning fashion moments over the years.She's also training to be a lawyer...
But despite the good that she has been trying to do, Kim frequently seems to get on the wrong side of fans.
Remember when the star was accused of blackface?The accusations came after this magazine cover was released:
The photoshoot was for 7Hollywood, an “L.A.-based biannual fashion, celebrity, and art magazine distributed worldwide." The shoot was supposedly inspired by Elizabeth Taylor, however, many saw these shots and immediately got the impression that Kim was channeling (or appropriating) black culture instead.Kim has also been frequently mom-shamed.
Whether it's letting her daughter, North, wear makeup or allowing her to wear hooped earrings - the parent-shamers are never far away.But her latest move may be her most controversial yet...
It all started when the star tweeted about her new campaign for her shapewear line SKIMS.Kim took to Instagram over the weekend to promote the SKIMS maternity range.
She wrote: "What you’ve been waiting for: @SKIMS Maternity is coming soon! Introducing Maternity Solutionwear™ that offers the best in comfort and support for your changing body during and after pregnancy."Kim spoke excitably about the new range...
And how the underwear would offer "comfort and support for your changing body during and after pregnancy" and would be available in various colors and sizes.Chrissy Teigen, who is pregnant with her third child, took to Instagram to promote Kim's new venture.
🎥INSTAGRAM | Chrissy via Instagram Stories | @chrissyteigen https://t.co/KFdwKt8Z2h— ChrissyTeigenWeb.Com (@ChrissyTeigenWeb.Com)1600024571.0
Harmless enough, right?
Many feel that Kim's range is attempting to "shape" pregnant bodies...
@KimKardashian @skims Excuse my ignorance but who’s trynna shape their pregnant bodies? Y’all don’t like being comf… https://t.co/v0PZgYiawQ— Proenca P (@Proenca P)1599929316.0
This can't be good for a pregnant woman's well-being and self-esteem?
@KimKardashian @skims I’m sure that’s the one thing pregnant women need above all! Being pressed to a slimmer figure— Sara Moh (@Sara Moh)1599932143.0
Of course, it didn't take long for Jameela Jamil to address the issue.
She pointed out that pregnant women should "be allowed to be pregnant and get bigger" without feeling embarrassed or self-conscious of their bodies."I wish we could just normalize just focusing on the inside of a pregnant body, not the outside," Jameela continued in an Instagram caption.
"You don't need your shape corrected or hidden. You just need to try and ride with this miracle and do your best to be as happy/comfortable as is possible within your circumstances."
Following the criticism, Chrissy Teigen decided to speak out and defend Kim's brand.
on the controversy that is pregnancy shapewear: it’s not to be smaller. these brands aren’t pressuring us to be sma… https://t.co/JX0uq2YbPg— chrissy teigen (@chrissy teigen)1600024896.0
Chrissy then agreed with a fan who said that pregnancy shapewear has offered them support and pain relief...
@natalaame if anything, pregnant people hate hearing "oh you're so small!" because it kind of implies our baby isn'… https://t.co/oetbUb0yWX— chrissy teigen (@chrissy teigen)1600025561.0
But despite Chrissy's kind words...
@KimKardashian @skims Kimmie, why would a woman care if her body is snatched or not during pregnancy??— Kimberly (K.K.W.) (@Kimberly (K.K.W.))1599964975.0
But now, Kim has decided to address the negativity.
She took to Twitter to hit back at the haters, firstly by saying that "SKIMS maternity line is not to slim but to support."She then explained what materials had been used in some of the garments...
The belly part doesn’t slim your belly, it’s actually sheer and a thinner layered material compared to the rest of… https://t.co/WjFNgS5836— Kim Kardashian West (@Kim Kardashian West)1600032137.0
She finished by explaining how proud she is to "provide a solution that will provide comfort and support during the times that we all need it most."
Based on the majority of positive feedback we have received so far from pregnant women around the world, I am incre… https://t.co/WAJFbo9XZa— Kim Kardashian West (@Kim Kardashian West)1600032138.0