Let me tell you a story about the worst day of my life. I was in high school, I piled into a car with my best friends, and we drove down to the newly-opened Krispy Kreme in Maple Grove, Minnesota. When we got there... the "Hot Doughnuts Now" sign was off.
Of course, we were all devastated. We turned back around, not willing to settle for anything less than the sweetest, freshest, melt-in-your-mouth glazed doughnut that we could buy. My friends and I were never as close again after that traumatic day. The hurt was too deep.
Soon, New Yorkers will never again have to risk their friendships. A 24-hour Krispy Kreme doughnut shop is opening in Times Square, and it won't just be your average doughnut shop. In fact, when you find out what Krispy Kreme has planned for the spot, you might want to pile into a car to take a trip yourself.
Krispy Kreme makes, quite possibly, the best doughnuts in the world.Without a doubt, there is something magical about Krispy Kreme. They're the only doughnuts that you can eat a dozen of by yourself, go into work and tell your coworkers what you did and hear back, "oh yeah, I get that," instead of, "that's disgusting, you're fired."
There are some incredible creme-filled doughnuts.Can we talk about how Krispy Kreme is the only place that I can reliably get a whipped cream-filled doughnut? Every other doughnut place's filled doughnuts are a crapshoot between whipped cream and custard. And I think we can all agree, custard can go to hell.
They have interesting specialty doughnut.Beyond the standard chocolate, ice-glazed and strawberry-frosted-with-sprinkles doughnuts, Krispy Kreme offers some fairly bonkers options, including the key-lime doughnut and the Oreo Cookies and Kreme doughnut.
And there are even some mad scientist-level concoctions.Whether or not it was officially ordained by Krispy Kreme, a few years back, the San Diego County Fair offered the Krispy Kreme Sloppy Joe, which was your standard meat and cheese joe in between a halved glazed doughnut. The Krispy Kreme possibilities are endless...
But there's something special about Krispy Kreme's glazed doughnut.Maybe the Krispy Kreme possibilities don't need to be endless. Listen, those standard glazed bad boys wear the Krispy Kreme crown. If you don't come back from a trip to Krispy Kreme without at least a dozen standard glazed, you've made a terrible mistake.
Yes, it's about getting them hot and fresh.Krispy Kremes that are fresh out of the oven (frying oil?) are worth dying for, and the good folks at Krispy Kreme do their customers a solid by turning on the "Hot Doughnuts Now" sign. If you see that thing turned on, ooh baby, your night just got spicy!
But another part of that specialness is their scarcity.There aren't a ton of Krispy Kremes stores around just yet. The chain has a mere 316 stores open in the United States in 2017, while rival doughnut-makers, Dunkin, has 624 stores in New York alone.
That means that Krispy Kreme doughnuts are a rare treat.You always have to drive way out of the way to get Krispy Kreme, and that's the only reason that we're not eating them constantly. People desperately want more Krispy Kremes, as evidenced by how fast they go when you bring them into work.
But the Krispy Kreme corporate overlords have bigger plans than being a "rare treat"...Look at all the graphs behind these guys. As any good group of CEO-type would know, they know that the supply-and-demand of Krispy Kreme is all out of whack — we want more doughnuts than they're able to give us.
But that's about to change.Michael Tattersfield, CEO and President of Krispy Kreme Doughnut Corporation, put out a statement (which comes to us via TimeOut) suggesting that Krispy Kreme has big dreams for its future, saying “our direction is to be the most loved sweet treat brand in the world."
Part one of that plan involves opening a Krispy Kreme in Times Square.
Krispy Kreme Will Open A Massive Store In Times Square Next Year - Krispy Kreme When is the best time to eat a do… https://t.co/YPGXv241jb— elementarty (@elementarty)1560260729.0
The store will be opening in early 2020 and it's open 24 hours.So if you happen to be in New York and have a really, truly, deeply unhealthy obsession with doughnuts, you don't have to wait that much longer to wait!
The store will be at 1601 Broadway, on the corner of 48th Street and Broadway.A quick Google Maps search suggests that the Krispy Kreme will be right next to Alpha Capital Ventures and just across the street from Fossil! You have to think, there are at least a couple of folks working at those two spots who'd love a doughnut. Krispy Kreme Times Square is already off to a great start!
Hopefully, it won't have the same consequences as the Times Square Chipotle...
Got Chipotle today near Times Square behind a lady who legitimately had never had Chipotle before. She looked at… https://t.co/RCP2D8i5J0— Luke Null (@Luke Null)1536702157.0