Kylie Jenner, the youngest of the Kardashian-Jenner sisters, has set a launch date for her new skincare line Kylie Skin. To accompany the announcement, Kylie released a YouTube video and a series of product-specific promotions, each showcasing her "no makeup, no filter" skin. Although, that surely doesn't include "no photoshop."
The product descriptions were met immediately with criticisms, from everything to the packaging (too similar to Glossier) to the false claims (Jenner still denies her plastic surgery and fillers) to, most importantly, the ingredients themselves.
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Kylie Jenner, little sister of Kim Kardashian, is a titan.She's one of the youngest billionaires of all time, she's one of the most followed people on Instagram, and her success shows no signs of slowing down.
She's also famous for the most insane glow up of a generation.I mean, maybe money can't buy you class but it can absolutely buy you a brand-new face, and body to match.
In 2015, she started a company with her mom called KYLIE COSMETICS.At the time, Kylie was famous for her lips. So, the first products she came out with were lip kits which included a lip liner and a matte lipstick. They sold out instantaneously, even though their exact dupes were a sixth of the price.
The company grew very quickly.
Her products even play a role in family drama.After Khloe found out that maybe Jordyn Woods (Kylie's longtime BFF) and Tristan Thompson (Khloe's erstwhile husband) had hooked up, Kylie discontinued her Jordyn line. The shade of it all. But, in simpler times, Kylie and Jordyn did wonderful Britney and Justin cosplay. For those taking notes, these would have been amazing outfits for the camp Met Gala.
So, when Kylie announced she was getting into skin, there was a lot of excitement.
Before the products were officially out, Jenner's fans planned on buy all of it.
Me spending money I don’t have on #KYLIESKIN https://t.co/HVQNdlnrLl— Lati (@Lati)1557522862.0
Some people were excited for different reasons.
Kylie Jenner releasing #KylieSkin right after Kendall’s proactive campaign is maybe the biggest flex of the jendash… https://t.co/JE8KnLEkAH— anxious gayboy (@anxious gayboy)1557522091.0
Kylie showed off all of her products on her YouTube channel.The video has 1.8 million views and it's essentially an infomercial. that's the power of Kardashian branding. Then, each product got its own post on the Kylie Skin Instagram, which already has 1.2 million followers. Bonus, the video has a few moments of accidental ASMR.
As with most things Kardashian, there was a lot of criticism.
walnut face scrub. my secret to a fresh face. xo, Kylie https://t.co/zRPwqKv0HA— Kylie Skin (@Kylie Skin)1557852909.0
People are not here for the walnut scrub.
everyone in kylie jenner’s mentions right now over #KylieSkin https://t.co/pTapnPW6fN— 🪐 (@🪐)1557861021.0
Even in Kylie's own promotional video, she mentions her dry skin.
Before and after thinking walnuts belong in face wash. #KylieSkin https://t.co/bLG3Pp4Zge— Rose by another name (@Rose by another name)1557866809.0
Promoting a manual scrub in 2019 seems willfully ignorant.
Okay @kylieskin, fuck right off with your walnut face scrub. Millions of people creating micro-tears on their skin… https://t.co/XtcT2tdohH— Cyndee. (@Cyndee.)1557678080.0
The biggest scam of all is that there's no way Kylie Jenner uses a walnut face scrub.The Kardashians have access to the best dermatologists and estheticians in the world. On call. To their houses. At any time of the day. That's why they glow in HD. Not because they're using the thing my mom used on her elbows in the 90s.
The OG walnut scrub, St. Ives, has been the subject of internet memes for years.It's cheap and everywhere. Until the internet opened up the world of collective knowledge at everyone's fingerprints, all the normies had was the beauty aisle at Rite Aid. But then we all learned the truth: no face needs this kind of extreme exfoliation ever.
There are subreddits dedicated to bashing St. Ives.
So, Kylie's announcement of a St. Ives-style scrub seems particularly out of touch.It's a moment of "your privilege is showing." Kylie Jenner doesn't have to research her own skincare or shop at Target. Maybe if she'd spent one second looking up "exfoliation" she would learn that it's all about those AHAs and BHAs, baby.
Kylie should know better.
@kylieskin do NOT pay this billionaire your hard earned money so you can tear up your precious faces with tiny bits of walnut. DO NOT— Beth McColl (@Beth McColl)1557856004.0
Even the marketing betrays the lack of thought behind the products.
“#kylieskin is cruelty free, vegan, gluten free, paraben free, sulfate free and dermatologist tested” 😂 Good market… https://t.co/KzgBo5uHCO— Deborah (@Deborah)1557533116.0
There are just so many issues with these products.Not only are make-up wipes polluting, but it's also not good to wipe your face often with a cloth. Again, Kylie, stop scrubbing your skin off. That's why it's dry. Jeez.
The most obvious offense is the theft of the Glossier aesthetic.
In the past few years, there's been a movement towards a more natural look.Makeup artists like Lisa Eldridge that promote a more natural look, a "no makeup makeup," have become the norm. Even though "no makeup makeup" takes as long, it looks more like you.
Makeup Artist Katie Jane Hughes has become famous because of how she edits, or doesn't edit, her photos.
Kylie knows that to stay relevant, she needs to lower the wattage on her makeup and pivot to skin.Kim once said that her mom told her never to promote something until it was perfect. Kylie should have done a little more research, waited a little longer before making this jump to skin. Skincare junkies don't mess around.
There's a theory that Kylie jumped to market to take out Rihanna.
Kylie’s my girl but I think she lowkey rushed to get this skin care line out before Rihanna dropped her Fenty Skin… https://t.co/L721bvQzCn— indy🖤 (@indy🖤)1557524232.0
As Shakespeare once said, it's a fool's errand to compete with Rihanna.She's a top-selling recording artist, a fashion designer, and a cosmetics giant in her own right. She walked away from both Drake and Leo (allegedly) and into the arms of a billionaire. We stan a legend.
Not even Norman Bates could take her down.Rihanna played Marion Crane in Bates Motel. Except in Rihanna's version, Marion lived. If you can survive the most notorious serial killer of all time, even Kris Jenner is child's play.
There are rumors that Kylie wants to start a hair care line.
I wonder if she knows all of the stuff you're not supposed to do to your hair.Maybe she should have her assistant do a quick read on Reddit and Instagram just to have an idea or else she's going to come out with a hair set full of SLS and silicone.
Kylie's skincare line comes out in a few days.
3 more days .. 💗 #KylieSkin https://t.co/n1uvmPB0xY 5/22 @kylieskin https://t.co/VfCk4vbkSr— Kylie Jenner (@Kylie Jenner)1558288665.0