LEGO's created a new building set for adults that's supposed to help ease anxiety and stress. The Forma sets, which come in various koi and shark iterations, allow people to construct a fish skeleton with customizable skins. The project was conceptualized from the idea that an activity combining organic forms and mechanical construction could improve mental wellbeing and it's currently being crowdfunded on IndieGoGo.
Danish toymaker LEGO has revealed a new set aimed at helping adults improve their mental wellbeing. Titled "Forma," the set uses LEGO pieces to create the skeleton of a fish, which is then finished with customizable skins. The idea behind the project comes from the view that combining organic forms and mechanical work could help reduce stress and anxiety.
Not only for KidsLEGO is typically associated with children, but now it's being developed into a stress relieving mechanism for adults.
Brain DevelopmentLego promotes fine motor skills, it encourages team work and improves creativity! Your kids will be high-functioning architects in no time.
Stress ReliefAnd now it's believed that building something might well help in stress relief for adults....hmmm, isn't this more Ikea's domain?
FINishedLEGO Forma is a shift from the company's typical fare. It lets you build a fish or a shark model using LEGO pieces, that can reproduce swimming movements thanks to a built-in hand crank mechanism.
In testingFour of the prototypes LEGO has been working on were selected by the company for Indiegogo. From here, the company says it will be able to test the appetite for the set, generate data, take in live feedback from customers and decide whether or not to go through with a full launch of a final product
It's a development process that stands out as a first in the history of LEGO, where new toys are traditionally designed in-house under the upmost secrecy. “It isn’t about telling the consumer what they are supposed to think but about listening and understanding their tastes," says Tom Donaldson, vice president of LEGO's Creative Play Lab.