Inclusivity and representation in all areas of life is one prong of the women's movement that we're continuing to nurture. And L'Oréal just contributed to the effort in a big way.
It's about time that women who wear hijab are represented in pop culture. There will be a Barbie doll modeled after U.S. Olympic Fencer Ibtihaj Muhammad that will sport the culturally significant hair cover.
And now, L'Oréal has featured a gorgeous, hijab-wearing woman in an ad campaign for its new hair product.
Amena Khan is a British beauty blogger with nearly 600,000 followers on Instagram. Needless to say, she's kind of a big deal.Pearl Daisy. She's a model, savvy businesswoman, and social media influencer who is practically taking over the world.
And now she's made history by being included in L'Oréal's new Elvive hair campaign.
via: Instagram“How many brands are doing things like this? Not many," Khan told Vogue UK. "They’re literally putting a girl in a headscarf — whose hair you can’t see — in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have."
In the first video ad, Khan is featured along with other women who have "tricky" hair.
via: InstagramShe wears a pale pink hijab and sits in front of a hot pink background. "Whether or not your hair is on display," she says, "doesn't affect how much you care about it." Khan told Vogue UK that even though she covers her hair in public, she removes her scarf when she's at home or around loved ones. Even if she didn't, that doesn't mean her hair isn't important to her.
You can watch the video here:
For Amena, the whole experience of the L'Oréal campaign was a joy, and she shared a video from the set:
Most were absolutely ecstatic about the campaign.
Great @lorealparis ad about acknowledging that women in hijab also care about their hair... and that there special… https://t.co/EIhAaEFq6U— Muna AbuSulayman منى (@Muna AbuSulayman منى)1516313541.0
But it still is. Muslim women are woefully underrepresented in pop culture and mainstream media.
LOVE this campaign! Women who wear hijab definitely care about taking care of their hair & have to actually work ha… https://t.co/kxyvRemOC9— Riham Osman (@Riham Osman)1516314754.0
"It was always a cause of celebration when you saw a brown face on television!" she continued.
Amazing campaign by Loreal! So HAPPY to see my gal @amenaofficial on a hair commercial. Very empowering😌 💕💕 I get a… https://t.co/C5ofyokIU0— Jayyida Badhree (@Jayyida Badhree)1516346910.0
Of course, the campaign has its detractors:
@HuffPost Saudi TV started this trend, needless to say it is absurd to show woman covering her hair in an add about… https://t.co/pyYiuSi549— Abeer Mishkhas عبير مشخص (@Abeer Mishkhas عبير مشخص)1516352830.0
L'Oréal's inclusion of Amena Khan in their campaign has definitely made a splash, as it should have.
The amount of support has been overwhelming 😫💓 From the bottom of my heart, thank you to everyone who has sent even… https://t.co/cnZOLJOKyH— Amena (@Amena)1516313634.0