In the past, the very idea of an influencer was pretty crazy. An attractive person who gets free stuff because people want to copy them? It's almost like something from a dystopian novel. Yet, for a long time, it seemed as though this was to be the new normal - much to many small business owners' chagrin.
But, nowadays, the influencer bubble is starting to burst. People are taking a much more skeptical look at who they follow on social media, and brands are catching on that a large follower count doesn't necessarily translate to bigger sales. And one ice cream van has finally decided that enough is enough.