Beige or "nude" band-aids are commonly found in drugstores. But, what about band-aids for people whose skin color differs from beige?
A forty-five-year-old man has discovered a band-aid that blends perfectly with his skin tone. And it was an emotional ordeal for all parties involved.
Dominique Apollon, from Oakland, California, expressed his gratitude for the launch of dark brown band-aids, tweeting a photo of his hand featuring the new product on his pinky finger.
Apollon, who’s vice president of research for a racial justice nonprofit, claims that he’s never found a band-aid that suited his skin tone.
He was astonished at how emotional he felt about it. “For real I’m holding back tears,” he tweeted.
Read on to find out more!
We’ve all cut our finger on something at one time or another, right?And it sure as hell hurts. Especially if you accidentally slice your thumb open when chopping up tomatoes. Ouch.
Even Catherine, Duchess of Cambridge, has sliced her finger.The band-aid kinda suits her, right? A light beige-colored band-aid, as far as we're often concerned, is all that’s needed to cover cuts up until they heal.
But who’d have thought that something as unexciting as a band-aid could trigger such a sensitive and animated discussion about racial identity?That’s exactly what happened when Dominique Apollon, forty-five, sliced his finger open at his home in Oakland, California…
Dom is African-American.
via: TwitterHe works for a non-profit racial awareness organization. He’s the vice president of Research at Race Forward, the Center for Racial Justice Innovation.
After affixing the dark brown band-aid…
via: TwitterHe soon realized how it matched flawlessly with his own skin tone. Seriously. You hardly notice it’s there, right?
He was so over the moon that he posted a heartfelt tweet about it.
It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a "band-… https://t.co/ooVmTTgziL— Dominique Apollon (@Dominique Apollon)1555691278.0
His earnest tweets went viral and have been shared ninety-six thousand times.
I am so amazed and humbled that these tweets have gained so much positive attention around the world. #belonging「45… https://t.co/CmCnosAzrb— Dominique Apollon (@Dominique Apollon)1556052369.0
Dom wasn’t quite prepared for how emosh he’d feel about it.“Not like I didn't know these strips existed. But I definitely didn't expect the complex emotions that would swirl as I watched it just ... blend in," he said.
This basic everyday item has prompted questions about racial identity.
This felt like belonging. Like feeling valued. Sadness for my younger self and millions of kids of color, esp black… https://t.co/b9OzfWzrgK— Dominique Apollon (@Dominique Apollon)1555721199.0
Dom’s series of emotional tweets have been liked by over half a million Twitter-users.
@mrssarakirby @ApollonTweets Yep! On film sets where we get cuts alot, make up artists have to paint it brown to get you picture ready.— John Boyega (@John Boyega)1555756431.0
Boyega tweeted Dom, saying...
@EbyyEb Lol an average day in an action film like Star Wars comes with jumps, falls, crashes and explosions etc. We… https://t.co/jYrz8qdNZD— John Boyega (@John Boyega)1555760177.0
Even an author cashed in on the viral tweets.
@ApollonTweets Wrote about this almost two decades ago in my book Noughts and Crosses. https://t.co/gju4rBi1Hr— Malorie Blackman is away. (@Malorie Blackman is away.)1555780865.0
And wow. What an impact Dom's posts have made in the Twitterverse.
@ApollonTweets Thank you for this. I work in a school and because of your tweet I just purchased a pack of TruColor… https://t.co/L8G8qzJRqs— Michael Parker West (@Michael Parker West)1555730032.0
The forty-five-year-old's tweets even inspired one user to get some for their work's first aid kit.
@ApollonTweets This has inspired me to get some for my first aid kit at work!— Christa Chatfield (@Christa Chatfield)1555718892.0
But many social media users don’t know that you can purchase band-aids for different skin tones.Heaps of tweeters claimed they had no idea.
@ABoveWill @markliterally @ApollonTweets Flesh coloured bandaids have been around for some time now as the original… https://t.co/d7pkRj40LM— Vote D!ONNE Renée On Election Day!📣 (@Vote D!ONNE Renée On Election Day!📣)1555727409.0
There were so many responses to Dom’s heartfelt posts.
@ApollonTweets I actually felt the same way when I found them too. Just by@ord into them browsing in @Target . It r… https://t.co/hoZ6tn0tqT— Mandi Rose (@Mandi Rose)1555802321.0
Another user said that they’ve been buying multi-colored band-aids for years.
@ApollonTweets I purchase multi-colour band-aids (red, green, etc.) at IKEA since many years. They fit all skins and are funny.— Fabrizio Faleni (@Fabrizio Faleni)1555871120.0
Others replied with their own individual experiences of commonly-used items they felt hadn’t symbolized them properly.
@AuRevoir3179 @ApollonTweets Oh, man. The "flesh" crayon confused me so much when I was a kid, & my mom tried her b… https://t.co/XVYmm8ua6u— Boozy Brown Girl (@Boozy Brown Girl)1555734295.0
A few tweeters wondered why the same hadn't been done for dolls, make-up and haircare products.
@ABoveWill @markliterally @ApollonTweets Similar requests should be made for dolls, make up, skincare/hair care pro… https://t.co/iEIN3nZDGy— Vote D!ONNE Renée On Election Day!📣 (@Vote D!ONNE Renée On Election Day!📣)1555727722.0
One user admitted they use “sassy" band-aids rather than “nude."
@OnElectionDay @ABoveWill @markliterally @ApollonTweets With all due respect, part of the problem is that there are… https://t.co/mkYauGjwB7— Stan Modjesky (@Stan Modjesky)1555802022.0
However, some users just didn’t see the point in Dom’s posts at all.
@NBCNews Oh just shut up people..... Just shut up. Thanks.— Jason Billings (@Jason Billings)1556247288.0
One posted that Dom’s posts were “trivial".
@Al_Rotter 100% correct. I have a lot of privileges. And I fully see why people of many races see this as ridiculou… https://t.co/d90VsSGA74— Dominique Apollon (@Dominique Apollon)1555901887.0
Dom was overwhelmed with the emotion his tweets had sparked.
And I'm glad this thread has sparked some love, introspection, empathy, and conscious actions in others. White supr… https://t.co/6wIbOwzbA4— Dominique Apollon (@Dominique Apollon)1555745237.0
He went on to say…
Not like I didn't know these strips existed. But I definitely didn't expect the complex emotions that would swirl a… https://t.co/jQzK5HLvod— Dominique Apollon (@Dominique Apollon)1555720690.0
Amazon has even had to re-stock the bandages, as they’ve become so popular.
@tcbandages @Aisling_Pash @brooklynmarie Amazon needs to re-stock? Crazy! :) Hope you're able to re-supply shortly… https://t.co/hkYqeXBKcU— Dominique Apollon (@Dominique Apollon)1556051078.0