Man Spends $6 Million on Super Bowl Commercial Thanking Vets Who Saved His Dog | 22 Words

The Super Bowl season is well and truly upon us and the excitement is building.

The famous NFL game is well known for its extravagant shows and, most importantly, its very expensive commercials.

One wealthy CEO has purchased a commercial this year for a casual $6 million, but the meaning behind it is truly beautiful.

Keep scrolling to find out more...

It's the most exciting time of the year...

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Forget New Year, this time of the year is all about the Super Bowl!

The Super Bowl is only a few days away...

And people simply cannot contain their excitement for the annual NFL game.

Jennifer Lopez and Shakira have been confirmed to perform at this year's half time show...

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Now that certainly won't be something to miss!

And alongside the half-time show...

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The Super Bowl is also known for its extremely expensive commercials.

A lot of money is made in the broadcasting industry...

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Commercial airtime during the Super Bowl broadcast is the most expensive of the year because of the high viewership, which over the years has lead to companies developing their most expensive commercials for this broadcast.

Only extremely wealthy people can land a Super Bowl commercial...

But one CEO has used this broadcasting time for the sweetest reason.

The founder and CEO of Weathertech has purchased a 2020 Super Bowl commercial.

Weathertech is a company that specializes in automotive accessories, particularly for people who enjoy the great outdoors with their pets.

The company's founder is David MacNeil...

And David has happily paid $6 million to pay a special tribute to his faithful companion, Scout.

Scout is David's golden retriever...

And the beautiful dog is no stranger to public attention, with him often being used in Weathertech commercials.

But last year, David received some devastating news...

His 7-year-old pooch had been diagnosed with hemangiosarcoma - an aggressive form of cancer.

Scout was given 1 month to live.

David took his dog to the University of Wisconsin School of Veterinary Medicine and fortunately, the staff was able to put together some pioneering treatment to shrink the tumor.

Scout bravely underwent chemotherapy and radiation therapy...

And after a month, his tumor had miraculously shrunk by a whopping seventy-eight percent.

The tumor went on to shrink by ninety-percent...

And Scout's tumor has more or less gone completely.

David couldn't thank the team of vets enough...

But the $6 million Super Bowl commercial dedicated to them is probably enough!

David made a statement about the commercial...

via: Youtube

He said, "Scout’s illness devastated us. We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient."

Funds raised by the commercial will go towards supporting research at the veterinary school...

via: Youtube

"We wanted to use the biggest stage possible to highlight Scout’s story and these incredible breakthroughs, which are not just limited to helping dogs and pets. This research will help advance cancer treatments for humans as well, so there’s the potential to save millions of lives of all species," he went on to say.

David created the commercial with an aim...

This aim is to improve diagnosis, treatment and cancer prevention in pets, as well as to help vets identify new medicine and treatments.

Mark Markel, Dean of the School of Veterinary Medicine at the University of Wisconsin, also made a statement...

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"This is an amazing opportunity not only for the University of Wisconsin–Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide," he said.

Veterinary practices have come in leaps and bounds over the years...

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"So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine. We’re thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too," he continued.

Watch the commercial for yourselves here...

Keep scrolling about how a paralyzed kitten defied the odds and surprised the vets who said she would never walk again...