Members from animal rights group, Animal Rebellion, have recently caused significant disruption for fast-food chain McDonald's...
The vegan activists turned up at distribution centers in the United Kingdom in order to stop them from moving meat goods.
The 4 places that were targeted, Basingstoke, Coventry, Hemel Hempstead, and Heywood, are said to supply food to approximately 1,300 chains around the country.
Using trucks and structures made from bamboo, they blockaded areas to prevent lorries from leaving the premises.
Multiple stores were left without adequate ingredients so were forced to close temporarily while the protest continued.
In a tweet aimed at the bosses of the fast-food joint, the leaders of the Animal Rebellion movement have threatened to stay put if they don't get what they want.
And what they want is for Mcdonald's to move to plant-based alternatives to replace all the meat options.
A spokesperson for Animal Rebellion, James Ozden, said this:
"The meat and dairy industry is destroying our planet: causing huge amounts of rainforest deforestation, emitting immense quantities of greenhouse gases and killing billions of animals each year."
"The only sustainable and realistic way to feed ten billion people is with a plant-based food system.
"Organic, free-range, and 'sustainable' animal-based options simply aren't good enough."
Not only are they using trucks to block exits, but some members of the group have also put their bodies on the line.
In a video posted on the Animal Rebellion Twitter feed this morning, one protestor said "it's absolutely the right thing to do."
They also added this:
"I'm absolutely thrilled that we've managed to do this today, because what's going at the moment, what McDonald's are doing, is absolutely horrendous.
"We're in the middle of a climate and ecological emergency and we're still consuming huge quantities of meat on a scale that is just not sustainable for our planet."
"We need a diet that is plant-based and not reliant on industrial farming, not reliant on the suffering of animals and the exploitation of workers."
How much disruption did we actually cause? Well, we blocked 4 sites for a total of 95 hours. According to our resea… https://t.co/NmOW6p6B0m— Animal Rebellion (@Animal Rebellion)1621773904.0
The public stunt has divided audiences.
Some people supported the controversial move...
@RebelsAnimal @T1TaN1uM4_22 Animal heroes...thank you 💪🏻🤛🏻🙏🏻🙏🏻🙏🏻🙏🏻— Julie Dutto (@Julie Dutto)1621776378.0
@RebelsAnimal WELL DONE!! Incredible work. You've also raised awareness for your org. I didn't know about you guys… https://t.co/aPtbTWypob— Tarana Inam-McDermot (@Tarana Inam-McDermot)1621776813.0
@RebelsAnimal Love it!— patElvis (@patElvis)1621774138.0
@RebelsAnimal @ChangeOrDie9 You’re hero’s 🦸♂️🦸♀️🦸🦸 I’m lovin it— Jonathan de Vrede 🚜🏛️🇳🇱🌱🌼 (@Jonathan de Vrede 🚜🏛️🇳🇱🌱🌼)1621795761.0
@RebelsAnimal Love and respect to all involved!— Chas Newkey-Burden (@Chas Newkey-Burden)1621784711.0
However, a lot of others were not on board...
@RebelsAnimal Actions like yours cause so much more harm than they do good.I have chosen to lead a more plant-based… https://t.co/EBFNaflkzO— Royaly Booty (@Royaly Booty)1621779043.0
@RebelsAnimal What exactly did that action achieve in a big picture?— tonick_moss (@tonick_moss)1621777478.0
@RebelsAnimal well in blocking the depot i had to drive to other stores to get stock which used extra fuel, you cau… https://t.co/ZOPlYldXnT— James (@James)1621793320.0
@RebelsAnimal Fk right off. None of your business telling us what to eat.— LoshiLvt (@LoshiLvt)1621773664.0
@RebelsAnimal You idiots.. great marketing for McDonald’s 😂😂🥴🍔🍔— Kieran S (@Kieran S)1621792373.0
@RebelsAnimal They'll be no next time you try that again they'll a stiff jail sentence for your members. Nobody or… https://t.co/lQO5pRoZz5— Django🤔 Beware b4 u talk . (@Django🤔 Beware b4 u talk .)1621818461.0
McDonald's have now spoken out about the fiasco, in a statement that reads as follows:
Oops I did it again. You’ve been #McDisrupted. #AnimalRebellion #McDestruction https://t.co/OcCzr7pofu— Animal Rebellion (@Animal Rebellion)1621805736.0
"Our distribution centers are currently facing disruption. We are assessing the impact on deliveries to our restaurants and to menu items.
"We apologize to our customers for any disappointment caused."
Nothing has been mentioned about the group or if they are planning on hearing them out.
❗️UPDATE❗️ All rebels have been released! @McDonaldsUK stores are shutting across the country due to lack of suppli… https://t.co/uHd5pBRKIz— Animal Rebellion (@Animal Rebellion)1621802736.0
But the likelihood of that happening is little to none.
I mean, I'm all for making impactful statements but this is just annoying, rather than influential.
UPDATE: COVENTRY BLOCKADE REBEL. "This feels like absolutely the right thing to do. We're in the middle of a clima… https://t.co/NSKUfMNYzG— Animal Rebellion (@Animal Rebellion)1621666660.0
And it sure as hell does not make me want to switch to the vegan lifestyle. Quite the opposite really.
Watch one of the videos from the movement here:
Video update from our shutdown of @McDonaldsUK ENTIRE UK distribution network :) please watch and share!… https://t.co/YOhEMQyxFb— Animal Rebellion (@Animal Rebellion)1621661415.0
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