New Balance is well known for its retro sneakers, but their ethos is far from old-fashioned.
Despite the controversy surrounding the brand, the American shoe giant has volunteered to support front line workers amid the medical crisis.
Could this be the come-back they needed from their devastating backlash?
New Balance is known for much more than it's footwear.
#WeGotNow https://t.co/jwLtwn1wEc— New Balance (@New Balance)1585056679.0
The big-name shoe brand uses it's following to raise awareness about issues within the sports community.controversies.
A whole host of influential athletes have worked with the brand.
The brand's footwear is pretty awesome...
You really can't go wrong with Court Classics...
via: newbalanceIf you've never owned a pair of these, what are you doing? They're every wardrobe's staple and I'd recommend you get your hands on them ASAP.
The most popular of the brands Retro sneakers is this bad boy...
via: newbalanceTheir "Made in US 998," is arguably one of the most trendsetting silhouettes in the iconic 990 series.
But they're not just for show...
via: newbalanceThey're also one of the first brands to bring out "Fresh Foam" technology, providing runners and athletes alike, a cushioned bounce for optimum comfort.
These even glow in the dark!
via: TwitterI mean you can't really ask for much more...
You get the gist...New balance might have some rivals, but they stay true to their promise of high-quality sneakers to "aid athletes in their pursuit of excellence."
New balance are the ultimate wardrobe staple.
They truly cater for everyone.
They provide support for long shifts.
the kawhi 1's by new balance. a shoe as no nonsense as kawhi. nurses and security guards love them. also fits the m… https://t.co/0VDbuypyYx— William Lou (@William Lou)1543427487.0
New Balance isn't one to shy away from a worthy cause.
Did you know @newbalance Gives Back has helped us give more than 400,000 kids new opportunities in sports? And in o… https://t.co/LO8e2Hrzht— Good Sports (@Good Sports)1574187002.0
The companies latest move isn't really out of character.
via: TwitterWorking in tandem with local medical institutions, New Balance produced its first prototype, which they are planning to distribute to the hospital community.
They're aiming for up to 100,000 units per week!
via: TwitterBut not everyone is impressed by their new move...
Many just can't forgive New Balance.
@NBGivesBack If you want to support our communities stop funding @SenatorCollins who refuses to stand up to trump.… https://t.co/e8I5Rc1PXn— Sardonic Tonic (@Sardonic Tonic)1585798784.0
People clearly didn't believe the statement.
@ceraldi_carleen Changing their name to Unbalanced!— Mick Breen ☘️🔄🌊 (@Mick Breen ☘️🔄🌊)1562615973.0
But despite this, they've made a comeback.
Now, more than ever, our communities need our support. For full details on the New Balance Foundation’s $2 million… https://t.co/l04T620UIo— NB GivesBack (@NB GivesBack)1585056162.0
And the masks are pretty cool too.
Less than a week ago, we produced our first prototype in consultation with local medical institutions. Now, we’re a… https://t.co/difdaXQksr— New Balance (@New Balance)1585922618.0
What a great move.
All hands on deck. Our U.S. factories are working to develop, manufacture and deliver facial masks to the hospital… https://t.co/tzGSuXMEUB— New Balance (@New Balance)1585355908.0